{"id":334715,"date":"2026-06-13T06:15:13","date_gmt":"2026-06-13T06:15:13","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-tx\/334715\/"},"modified":"2026-06-13T06:15:13","modified_gmt":"2026-06-13T06:15:13","slug":"tecovas-to-open-first-store-in-major-texas-college-town","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-tx\/334715\/","title":{"rendered":"Tecovas to open first store in major Texas college town"},"content":{"rendered":"

It’s difficult to picture cowboy boots without imagining new frontiers, and so it’s no surprise to learn that Tecovas<\/a> is yet again bringing their boots where they haven’t been before. This time, closer to Texas’ biggest university, where they are known to love cowboy boots.<\/p>\n

According to a filing with the Texas Department of Licensing and Regulation, the Austin-based retailer plans to open their\u00a0first location in College Station this fall<\/a>. It’s part of an expansion to Century Square, the mixed-use destination near Texas A&M University that features an array of shopping and restaurant options, and regularly hosts community events.<\/p>\n

The\u00a0Tecovas $700,000 construction project will reportedly be 1,744 feet of boots and boot-related accessories in Century Square at 155 Century Court, Suite 109. It is currently slated to be completed in mid-October, smack dab in the middle of football season.<\/p>\n

“We are excited to expand our presence and bring our handcrafted, heritage-quality cowboy boots and Western footwear to more communities,” a\u00a0Tecovas spokesperson told Chron.<\/p>\n

\"The<\/p>\n

The boot display at Tecovas (Photo by Brett Coomer\/Houston Chronicle via Getty Images) (Houston Chronicle\/Hearst Newspap\/Staff photographer)<\/p>\n

Tecovas recently opened its first location in the Pacific Northwest<\/a>, and currently has more than 50 locations nationwide.<\/p>\n

Founded in 2015 by Texan Paul\u00a0Hedrick, Tecovas has become widely popular in and outside of Texas for men’s and women’s boots. But they don’t just sell you the boots. The shops are a sort of one-stop service station as well, offering to shine them, stretch them and give them a personalized stamp. It’s like Jiffy Lube, but with a better waiting room and beverages.<\/p>\n

More Culture<\/p>\n

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For the latest and best from\u00a0Chron,\u00a0sign up for our daily newsletter here.<\/a><\/p>\n

This article originally published at Tecovas to open first store in major Texas college town<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"It’s difficult to picture cowboy boots without imagining new frontiers, and so it’s no surprise to learn that…\n","protected":false},"author":2,"featured_media":334716,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[67307,10732,7448,27,297,29,28],"class_list":["post-334715","post","type-post","status-publish","format-standard","has-post-thumbnail","category-texas","tag-century-square","tag-college-station","tag-cowboy-boots","tag-texas","tag-texas-am-university","tag-texas-headlines","tag-texas-news"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts\/334715","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/comments?post=334715"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts\/334715\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/media\/334716"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/media?parent=334715"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/categories?post=334715"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/tags?post=334715"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}