![\"Portrait](\"https:\/\/www.newsbeep.com\/us-tx\/wp-content\/uploads\/2025\/11\/doug-hensley.jpg\")
<\/p>\n A Rawls College degree and exceptional student experiences paved the way to a rewarding
\n two decades as a professional.<\/p>\n
\t\tCREATORS<\/p>\n
<\/p>\n
Basically, from day one, Ryan Horn felt like Texas Tech University<\/a> was the place where he could see himself, find himself and be himself.<\/p>\n When you know, you know.<\/p>\n \u201cFrom a college experience, it was a step into a world that I didn\u2019t know existed,\u201d Today, Ryan is the vice president of marketing for AdRoll, a marketing and advertising Ryan has been deliberate in his professional marketing career, moving only when he He grew up in Albuquerque, New Mexico, and found the pace of life on the South Plains \u201cI just thought, \u2018This is a great stop for me,\u2019\u201d he said. \u201cThe culture of the place That was the social aspect, and it carried over to his classes, where it seemed there Ryan also made good friends during his days at Texas Tech, including Seth Harris, \u201cRyan has a way of listening and relating to those around him that I would describe \u201cOne of his exceptional qualities is emotional intelligence, and I\u2019m certain that Ryan found the more connections he made and the more experiences he took part in, \u201cFinding a place to belong was so important,\u201d he said. \u201cIt was like, \u2018Hey, this is That right path included deciding what to do after college. Unlike a lot of students, \u201cI wish I had been one of those people who knew they were going to be a doctor their That is where Ryan blossomed. He could see a career for himself in a business discipline, \u201cFor me, the business school made more sense,\u201d he said. \u201cIt\u2019s how my brain works, Looking back, Ryan knows he not only received a first-class education at Texas Tech, There is always more to earning promotions, greater responsibilities and increasing \u201cObviously, the academics are important because you can\u2019t go places without that,\u201d \u201cI mean, it\u2019s a Texas Tech thing, but it\u2019s also West Texas in general. It\u2019s good people
\n he said. \u201cYou finish high school and step out on your own. You\u2019re not living at home
\n anymore. But I feel like I can point to being in Lubbock and at Texas Tech as where
\n I really found out who I was.\u201d<\/p>\n
\n company based in San Francisco. He offices in Fort Worth and landed the job just a
\n few months ago. He leads a team of approximately 35 people.<\/p>\n
\n felt the time was right or a new challenge awaited him. He credits his time at Texas
\n Tech and in the Jerry S. Rawls College of Business<\/a>, where he earned a bachelor\u2019s degree in business management<\/a> in 2006, for preparing him.<\/p>\n
\n and the offerings of the Texas Tech campus to be the perfect combination.<\/p>\n
\n was great. Everyone was friendly. Everyone was nice. You were included in things.
\n From a college experience, it was everything I could ask for.\u201d<\/p>\n
\n was always room for him to join groups and be a part of whatever was going on.<\/p>\n
\n a former Red Raider athlete. The two connected shortly after Ryan arrived on campus
\n and have been friends ever since.<\/p>\n
\n as rare,\u201d Harris said. \u201cI realized this early in our friendship. College years can
\n be tumultuous, and when situations arose where I needed to talk through something,
\n Ryan was my go-to.\u00a0<\/p>\n
\n quality played a major role in his career development as a leader.\u201d<\/p>\n![\"Ryan](\"https:\/\/www.newsbeep.com\/us-tx\/wp-content\/uploads\/2026\/06\/Ryan-Horn-Texas-Tech-2.jpg\")
Ryan Horn<\/p>\n
\n the more he grew and the more confident in himself he became.<\/p>\n
\n my group of people that views the world how I do.\u2019 Certainly, it was transformative
\n for me as far as going in as a kid and coming out with a little more direction.\u201d<\/p>\n
\n Ryan didn\u2019t have a clear idea, so he used the process of elimination, discovering
\n what he didn\u2019t want to do.<\/p>\n
\n whole life and grew up to be a doctor,\u201d he said. \u201cFor me, it was almost deductive
\n of what I did not want to do, and there were some things that led me to the business
\n school.\u201d<\/p>\n
\n although he still needed to narrow that down.<\/p>\n
\n and landing in management and marketing was more of a function of what I do enjoy.
\n It wasn\u2019t accounting. It wasn\u2019t finance. It\u2019s the marketing side of things, the consumer
\n side, the managing people. Those were the things I enjoyed and fortunately was able
\n to parlay into a career.\u201d<\/p>\n
\n but that he also got a healthy dose of West Texas values from professors and professionals
\n who took an interest in seeing his success.<\/p>\n
\n salaries than book knowledge. Texas Tech provided Ryan with a competitive edge that
\n has served him well for the past two decades.<\/p>\n
\n he said. \u201cBut I think there are more things now, especially as I reflect and am older,
\n as far as the wisdom that was imparted to me in terms of the grit and work ethic of
\n West Texas.<\/p>\n![\"Ryan](\"https:\/\/www.newsbeep.com\/us-tx\/wp-content\/uploads\/2026\/06\/Ryan-Horn-Texas-Tech-3.jpg\")
<\/p>\n
\n who work hard and understand that everything is earned and not given. It\u2019s kind of
\n like making sure you have a chip-on-your-shoulder mentality that if you work hard
\n enough, you can best the big boys.\u201d<\/p>\n
![\"Ryan](\"https:\/\/www.newsbeep.com\/us-tx\/wp-content\/uploads\/2026\/06\/Ryan-Horn-Texas-Tech-1.jpg\")
Ryan Horn with wife Kaitlyn.<\/p>\n