{"id":337311,"date":"2026-06-15T19:06:22","date_gmt":"2026-06-15T19:06:22","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-tx\/337311\/"},"modified":"2026-06-15T19:06:22","modified_gmt":"2026-06-15T19:06:22","slug":"how-oversaturation-led-to-the-closure-of-a-local-eatery","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-tx\/337311\/","title":{"rendered":"How Oversaturation Led To The Closure Of A Local Eatery"},"content":{"rendered":"

Imagine having the perfect product, in the perfect place, and still having to shut the doors.<\/p>\n

We recently lost one of my favorite chicken places, for reasons I do not know. I can tell you this: from the very first chicken sandwich I had there, all the way up to the stuff they were serving just a couple weeks ago, everything was fantastic. The food was cooked perfectly, packaged with care, and handled with the kind of attention you just don\u2019t see enough anymore.<\/p>\n

The problem probably starts with the fact that Lubbock<\/a> is over-chickened.<\/p>\n

They were also a little more expensive than some of the other places in town. I\u2019d also guess a lack of advertising probably hurt a lot. When there are umpty-bazillion chicken places fighting for attention, the loudest squawk tends to win (and honestly, this is why I think Raising Cane\u2019s and Chick-fil-A will ultimately win the chicken battles).<\/p>\n

I mean, congrats to the owners for not running up huge advertising bills and walking away, leaving everybody hanging, but there\u2019s another side to that coin \u2014 those ads might have saved them, too. Sometimes you have to make some noise just to remind people you\u2019re still there.<\/p>\n

One of the first comments I saw after the closure news was, \u201cNow we need a Pluckers.\u201d<\/p>\n

Ugh. No. No we don\u2019t.<\/p>\n

We have plenty of chicken right now. More than plenty. People are eating out less, restaurants are fighting harder for every dollar, and I\u2019d much rather see people pick their favorites and support what we already have than watch Lubbock slowly fill up with empty buildings that used to be chicken restaurants.<\/p>\n

A big part of the problem seems to be hubris and the way franchising works. In some cases, a national brand won\u2019t even let you have one store unless you commit to opening multiple locations. That gives you almost no time to test the market and see if the demand is actually there. It also overwhelms those with just one location.<\/p>\n

Don\u2019t forget the failed Taco Bueno experiment.<\/p>\n

Everybody was excited. Everybody had memories. Everybody swore they wanted it back. Then reality showed up.<\/p>\n

Read More:\u00a0Top Dining Spots To Try In Plainview, Texas<\/a>\u00a0l<\/p>\n

I\u2019m sorry we can\u2019t have every chicken restaurant you grew up with, visited on vacation, or hit up that one time when you were out of town and thought, \u201cMan, Lubbock needs one of these.\u201d<\/p>\n

Sometimes the market is just full.<\/p>\n

Sometimes we have to admit that more choices don\u2019t always make things better. Sometimes they just make it harder for the good ones to survive.<\/p>\n

When it comes to chicken, maybe it\u2019s okay to say enough is enough.<\/p>\n

Now, Italian food?<\/p>\n

That\u2019s another story entirely…<\/p>\n

Lubbock’s Must Try Frozen Margaritas For Summer 2026 <\/p>\n

Need to cool off with a truly refreshing frozen margarita? Here are some must-try frozen and blended cocktails to get your summer sizzling! <\/p>\n

Gallery Credit: Renee Raven<\/p>\n","protected":false},"excerpt":{"rendered":"Imagine having the perfect product, in the perfect place, and still having to shut the doors. We recently…\n","protected":false},"author":2,"featured_media":337312,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[168,170,169],"class_list":["post-337311","post","type-post","status-publish","format-standard","has-post-thumbnail","category-lubbock","tag-lubbock","tag-lubbock-headlines","tag-lubbock-news"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts\/337311","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/comments?post=337311"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts\/337311\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/media\/337312"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/media?parent=337311"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/categories?post=337311"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/tags?post=337311"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}