{"id":337962,"date":"2026-06-16T04:14:57","date_gmt":"2026-06-16T04:14:57","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-tx\/337962\/"},"modified":"2026-06-16T04:14:57","modified_gmt":"2026-06-16T04:14:57","slug":"saloncentric-plans-to-open-a-new-austin-location","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-tx\/337962\/","title":{"rendered":"SalonCentric Plans to Open a New Austin Location"},"content":{"rendered":"<p class=\"font-claude-response-body break-words whitespace-normal\"><a href=\"https:\/\/www.saloncentric.com\/\" target=\"_blank\" rel=\"noopener nofollow\">SalonCentric<\/a> is heading to South Lamar. According to public filings, the national distributor of professional salon products will occupy space at\u00a04477 S. Lamar Blvd. inside Westgate Center, covering approximately 3,050 square feet. Work is set to begin June 3 and wrap by July 3. What Now Austin reached out to SalonCentric representatives to inquire about an opening timeline, but did not receive an answer by press time.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal\">SalonCentric is a division of L\u2019Or\u00e9al USA, and the country\u2019s premier national distributor of salon products, with more than 600 stores nationwide. The retailer carries over 120 brands across hair, skin, nails, and barbering, including Redken, Moroccanoil, Olaplex, K18, Pureology, Bumble and bumble, among others. The stores are designed for licensed beauty professionals: hair stylists, barbers, estheticians, and nail technicians, offering access to professional-grade products, education events, and brand demos.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal\">The Westgate Center location will add to SalonCentric\u2019s existing Austin footprint, which includes stores on South Capital of Texas Highway and Research Boulevard. Westgate Center is already home to several beauty-related businesses, including Beauty Division, Salon Lofts, Mister 512, and Great Clips, placing SalonCentric within a well-established hub for beauty professionals.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal\">The brand has been actively expanding across Texas. <a href=\"https:\/\/whatnow.com\/san-antonio\/retail\/saloncentric-planning-retail-store-renovation-at-culebra-market\/\" rel=\"nofollow noopener\" target=\"_blank\">What Now San Antonio<\/a> recently reported on a separate SalonCentric project underway in the Culebra Market area.<\/p>\n<p>For more information, follow SalonCentric on <a href=\"https:\/\/www.instagram.com\/saloncentric\/\" target=\"_blank\" rel=\"noopener nofollow\">Instagram<\/a> and <a href=\"https:\/\/www.facebook.com\/saloncentric\/\" target=\"_blank\" rel=\"noopener nofollow\">Facebook<\/a>.<\/p>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"SalonCentric is heading to South Lamar. According to public filings, the national distributor of professional salon products will&hellip;\n","protected":false},"author":2,"featured_media":337963,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[132,134,133],"class_list":["post-337962","post","type-post","status-publish","format-standard","has-post-thumbnail","category-austin","tag-austin","tag-austin-headlines","tag-austin-news"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts\/337962","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/comments?post=337962"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts\/337962\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/media\/337963"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/media?parent=337962"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/categories?post=337962"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/tags?post=337962"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}