{"id":349095,"date":"2026-06-24T22:25:24","date_gmt":"2026-06-24T22:25:24","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-tx\/349095\/"},"modified":"2026-06-24T22:25:24","modified_gmt":"2026-06-24T22:25:24","slug":"dallas-based-susiecakes-marks-its-20th-birthday-with-a-sweet-lineup-of-summer-celebrations-dallas-innovates","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-tx\/349095\/","title":{"rendered":"Dallas-Based SusieCakes Marks Its\u00a020th Birthday With a Sweet Lineup of\u00a0Summer ‘Celebrations’ \u00bb Dallas Innovates"},"content":{"rendered":"

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Some of SusieCakes’ slices. [Photo: SusiCakes]<\/p>\n

SusieCakes\u2014a Dallas-based specialty bakery chain whose scratch-made recipes were handed down by two grandmothers\u2014is marking its 20th anniversary this summer with a community storytelling giveaway, a fan-voted menu comeback, and an annual BOGO event.<\/p>\n

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SusieCakes Founder and CEO Susan Sarich [Photo: SusieCakes]<\/p>\n

Founded by Susie Sarich two decades ago in Brentwood, California, SusieCakes expanded to Dallas in 2016 with a location in Preston Center. The company moved its headquarters to Dallas in January 2022, with Sarich making the same move herself the same year. <\/p>\n

Sarich still lives in Dallas full-time, the company confirmed, and SusieCakes operates two other DFW locations: one in Fort Worth\u2019s WestBend retail center, which opened in 2017, and one in Dallas\u2019 Hillside Shopping Center, which opened in 2022. The company now has over 30 locations across California, Texas, Tennessee, and Oklahoma.<\/p>\n

\u201cWhat I\u2019ve watched over 20 years is the industry come back around to what we were doing from the start,\u201d Sarich said in a statement. \u201cThere have been so many food fads and viral desserts, but a really good chocolate cake never goes out of style.\u201d<\/p>\n

Sarich said today\u2018s customers are more educated about ingredients than ever\u2014\u201dthey want simple, recognizable things they can trust. That\u2019s always been SusieCakes.\u201d<\/p>\n

That simplicity was handed down to her. Sarich says her company is based on her two grandmothers\u2019 handwritten recipe cards, a dedication to scratch baking, and a conviction that the best baked goods are \u201cthe classic, nostalgic ones.\u201d<\/p>\n

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Mmmm, chocolate. [Photo: SusieCakes]<\/p>\n

A bakery built on grandmothers\u2019 3\u00d75 recipe cards<\/p>\n

Sarich\u2019s grandmothers, Mildred and Madeline, filled her Chicago childhood with the daily ritual of after-school baking, the company said. She took their handwritten 3\u00d75 recipe cards west to California and in 2006, opened a bakery in Brentwood to share the desserts she grew up loving. Her philosophy: \u201cBake everything from scratch, every day, with real ingredients like slow-churned butter, premium chocolate, and nothing you can\u2019t pronounce.\u201d<\/p>\n

\u201cSusieCakes is about more than great cake,\u201d Sarich says. \u201cIt\u2019s about the relationships we build and the moments we\u2019re honored to be part of,\u201d said Sarich. <\/p>\n

\u201cWe\u2019ve watched families grow up with us: the engagement cake that led to the wedding cake, which led to the baby shower, which led to the birthday. For 20 years, our guests have invited us to their most important milestones, and that trust is something we have never taken for granted. Everything we are doing this summer is a way of saying thank you to the people who made it possible.\u201d<\/p>\n

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Inside a SusieCakes location [Photo: SusieCakes]<\/p>\n

The best story wins a year of SusieCakes<\/p>\n

In one anniversary initiative, SusieCakes is asking guests to share their favorite SusieCakes memory. Through midnight tonight, June 24, anyone can submit a written story\u2014with bonus consideration for a nostalgic photo\u2014by going here<\/a>.<\/p>\n

On July 8, SusieCakes will announce 20 grand prize winners, one for each year in business, with each winner receiving a \u201cYear of SusieCakes\u201d totaling 12 gift certificates.<\/p>\n

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Sarich\u2019s grandmothers passed down their recipes. [Photo: SusieCakes]<\/p>\n

Ahead of the July 8 birthday, fans are being asked to vote on Instagram to bring back a beloved menu item for a limited run. The candidates are: Lemon Bars, Celebration Sugar Cookies, Whoopie Pies, & Susie\u2019s Animal Crackers. The winning item returns to bakeries from July 18 to July 2, the company said.<\/p>\n

On July 18, every SusieCakes location will celebrate the anniversary with a BOGO cupcake event. Loyalty program members get a free regular-size cupcake with the purchase of any regular-size cupcake, up to three free cupcakes per purchase. The first 20 guests to make a purchase at each location will also receive a limited-edition SusieCakes mini tote bag, the company said.<\/p>\n

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SusieCakes\u2019 throwback scratch-made ethos shows up on the walls of its locations. [Photo: SusieCakes]<\/p>\n

\u00a0<\/p>\n

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\tR E A D\u00a0\u00a0 N E X T\t<\/p>\n

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North Texas has plenty to see, hear, and watch.\u00a0Here are our editors’ picks. Plus, you’ll find more selections to “save the date.”<\/p>\n

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Nine student and alumni teams made the finals in three tracks: undergraduate, graduate student, and alumni. Winning ideas ranged from AI sales coaching to radiation mapping and noninvasive brain drug delivery as the university\u2019s entrepreneurship push continues to scale.<\/p>\n

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The DECA Dental founder returned to his alma mater to keynote UT Dallas’ record-breaking Draper Pitch Competition. He told student founders what it really takes.<\/p>\n

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Travis Machen, CEO and group head of global banking and markets at Scotiabank, said the acquisition “further supports our strategic focus within the North American corridor.”<\/p>\n

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The Dallas-based reproductive health platform offers a cycle-tracking app for logging cycles and managing conditions like endometriosis and PCOS. It was one of five finalists taking part in North Texas’ premier social innovation competition.<\/p>\n

Houston-based Pappas acquired On the Border in a bankruptcy auction in May 2025. In the year since, On the Border has undergone “a sweeping menu overhaul,” strengthened its operations, and focused on elevating the overall guest experience, Pappas says.<\/p>\n

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\u201cDallas is a city on the rise\u2014a magnet for capital, talent, and ideas,” Luisa del Rosal said. “I look forward to working with the board, our members, and partners to amplify ECD\u2019s role as a premier forum for the conversations that will define our economic future.”<\/p>\n

Because of the explosion in the use of artificial intelligence throughout society, the legal industry is undergoing seismic change, and the profession needs ways to build the judgment, confidence, and fluency to use AI effectively, BARBRI said.<\/p>\n

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The MGUSD stablecoin enables MoneyGram to offer stable value, lower costs, instant access, and reliable, easy-to-use financial tools, engineered not for crypto natives, but for the billions of people who move money across borders every day or who don’t have access to local financial services, the company said.<\/p>\n

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The extended agreement with Virginia-based BWX Technologies is only the latest of decades of moves by ATI to support the nuclear propulsion program\u2014which maintains “cradle-to-grave” responsibility for the research, design, construction, operation, maintenance, and eventual disposal of all nuclear reactors used in U.S. Navy submarines and aircraft carriers.<\/p>\n","protected":false},"excerpt":{"rendered":"Some of SusieCakes’ slices. [Photo: SusiCakes] SusieCakes\u2014a Dallas-based specialty bakery chain whose scratch-made recipes were handed down by…\n","protected":false},"author":2,"featured_media":349096,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[102,104,103,124467,124468],"class_list":["post-349095","post","type-post","status-publish","format-standard","has-post-thumbnail","category-dallas","tag-dallas","tag-dallas-headlines","tag-dallas-news","tag-susan-sarich","tag-susiecakes"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts\/349095","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/comments?post=349095"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts\/349095\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/media\/349096"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/media?parent=349095"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/categories?post=349095"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/tags?post=349095"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}