{"id":349770,"date":"2026-06-25T10:37:22","date_gmt":"2026-06-25T10:37:22","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-tx\/349770\/"},"modified":"2026-06-25T10:37:22","modified_gmt":"2026-06-25T10:37:22","slug":"tooting-its-own-horn-keller-business-with-brass-focus-proves-its-mettle","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-tx\/349770\/","title":{"rendered":"Tooting its own horn: Keller business with brass focus proves its mettle\u00a0"},"content":{"rendered":"<p class=\"&quot;byline&quot;\">by Bob Francis, Fort Worth Report <br \/>June 24, 2026<\/p>\n<p>A small business in Keller doesn\u2019t often toot its own horn. It doesn\u2019t have to. Its customers are well-equipped to do that.<\/p>\n<p>For a change though, <a href=\"https:\/\/tracking.us.nylas.com\/l\/b994d28eddd04e37b124645332af2d1e\/1\/0682fd9619ff0d0ccbfbb6798f460ed341dc6a810440dc5fb7d6e425e9d061ed?cache_buster=1777918312\" rel=\"nofollow noopener\" target=\"_blank\">Houghton Horns<\/a> is trumpeting a milestone \u2014 its 40-year anniversary \u2014 and the musical instrument sales and service company is glad to accept a brassy fanfare from customers.\u00a0<\/p>\n<p>\u201cI love what they do,\u201d said John Morgan, a longtime customer and retired music educator. \u201cThey are just so helpful to young musicians, helping them find the right horn. They are just a tremendous asset and so much more than most music stores.\u201d\u00a0<\/p>\n<p>Four decades is a long-held fermata \u2014 a long pause, for the nonmusicians \u2014 for any small business, but particularly for one that started in 1985 as Dennis\u2019 Horn Shop in the founder\u2019s Keller home. The business initially focused on brass instrument repair and instruction. As business became popular and reached a fortissimo, neighbors requested that founder Dennis Houghton consider a more appropriate location.\u00a0<\/p>\n<p>\u201cThey were tired of hearing brass instrument repair and practicing going all the time, and they politely asked him to get a proper office location,\u201d said Kacie Wright, now a co-owner along with her husband, Derek, and Dennis Houghton\u2019s son, Mark. Karen Houghton, Dennis\u2019 wife and a horn instructor, is also a co-owner.\u00a0<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/fortworthreport.org\/wp-content\/uploads\/2026\/06\/6_12Morgan-HoughtonHorns3-scaled.jpg\" alt=\"\" style=\"aspect-ratio:1.7803393291964495;width:484px;height:auto\"\/>Derek and Kacie Wright are two of the co-owners of Houghton Horns in Keller. (Joseph Morgan | Fort Worth Report)\u00a0<\/p>\n<p>Founded when Duran Duran and synthesizers were all the musical rage, the family-run business focused on the less-trendy French horns, trombones and trumpets.\u00a0<\/p>\n<p>In February 2025, Houghton Horns began playing a new tune with a larger, 6,000-square-foot location that offers more retail space and a performance area with a stage and a grand piano.\u00a0<\/p>\n<p>The former church and funeral home at 137 Hill St. in Keller is becoming more than just a site for Houghton Horns\u2019 many musician customers.\u00a0<\/p>\n<p>\u201cIt\u2019s a space that will increase our connection to the community,\u201d Kacie Wright said. \u201cThe city is sponsoring some concerts there, so it\u2019s for our customers, but we want this to be a meeting spot for the community in general.\u201d\u00a0<\/p>\n<p>Wright notes that she is the only nonmusician in management at the business.\u00a0<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/fortworthreport.org\/wp-content\/uploads\/2026\/06\/6_12Morgan-HoughtonHorns5-1024x575.jpg\" alt=\"\" class=\"wp-image-605771\"\/>Houghton Horns&#8217; latest location is a former church with a performance space. (Joseph Morgan | Fort Worth Report_ <\/p>\n<p class=\"has-light-gray-background-color has-background\"><a href=\"https:\/\/houghtonhorns.com\/\" rel=\"nofollow noopener\" target=\"_blank\">Houghton Horns<\/a><\/p>\n<p class=\"has-light-gray-background-color has-background\">137 Hill St.<\/p>\n<p class=\"has-light-gray-background-color has-background\">Keller 76248<br \/>817-993-6400<\/p>\n<p>\u201cWith a team full of musicians, you have to have someone here to pay the bills,\u201d she said.\u00a0<\/p>\n<p>But having musicians on staff who know brass instruments has been key to their success.\u00a0<\/p>\n<p>\u201cI think our secret is our in-depth knowledge of brass instruments,\u201d she said. \u201cOur founder, Dennis Houghton \u2014 if he doesn\u2019t know it, nobody knows it. All of our staff are professional musicians.\u201d<\/p>\n<p>Like their customers, those employees spend a lot of time performing and teaching.\u00a0<\/p>\n<p>\u201cWe are intimately connected to the musical community and personally involved. It makes a big difference in the knowledge and expertise we offer our customers,\u201d she said.\u00a0<\/p>\n<p>It was that in-depth knowledge that has sent Morgan back to Houghton Horns year after year, he said, but the company\u2019s commitment to service and to the music community also stands out.\u00a0<\/p>\n<p>\u201cMy son was just learning the trumpet, and Houghton allowed him to take three horns home to decide which works best for him,\u201d Morgan said. \u201cThat\u2019s unheard of. And really helps young people develop their musical skills.\u201d<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/fortworthreport.org\/wp-content\/uploads\/2026\/06\/6_12Morgan-HoughtonHorns1-scaled.jpg\" alt=\"\" style=\"aspect-ratio:1.7803393291964495;width:502px;height:auto\"\/>Houghton Horns\u2019 latest location in Keller is a former church with a performance space for musicians. (Joseph Morgan | Fort Worth Report)<\/p>\n<p>Through the decades, Houghton Horns has survived several sour economic notes, such as the global pandemic, interest rate increases, rising tariffs on imported instruments and store relocations.<\/p>\n<p>That, along with the usual financial pressures facing most small businesses, could have been a finale for many. But Houghton Horns has, appropriately enough, found creative ways to keep quality instruments accessible and affordable.\u00a0<\/p>\n<p>During the pandemic, for instance, Houghton\u2019s brass specialists went beyond instrument repairs and new sales and launched Zoom consultations and expanded their social media efforts. Those strategies have continued to bear fruit, as the business uses Instagram and Facebook and shares resources for brass musicians by posting product reviews, instrument repair tips and beginner practice tips.\u00a0<\/p>\n<p>\u201cOur <a href=\"https:\/\/www.youtube.com\/houghtonhorns\" rel=\"nofollow noopener\" target=\"_blank\">YouTube channel<\/a>, in particular, has become very popular,\u201d Wright said. \u201cInstrument repair videos, comparison videos. They do really well.\u201d<\/p>\n<p>Tariffs have been more difficult to manage. Many of the horns they sell are from overseas manufacturers, and 70% of the company\u2019s sales prior to the tariff increases were online.\u00a0<\/p>\n<p>Customers asking simple questions about a product\u2019s cost can no longer receive a simple answer, Wright said.\u00a0<\/p>\n<p>\u201cIt\u2019s difficult to give someone a price quote when you don\u2019t know what your costs are going to be,\u201d she said. \u201cA customer asks what a custom-made trombone from Germany will cost, and we can say, today it cost $7,000, but next week it may be $8,000 or maybe it will be $6,000. We have no idea what the price is going to be.\u201d\u00a0<\/p>\n<p>Online sales are now closer to 30% of the company\u2019s business.\u00a0<\/p>\n<p>\u201cWe had to raise our prices 10% to 20% on most of our products because they are imported, and online shoppers are very price conscious, so that has hurt us,\u201d Wright said.\u00a0<\/p>\n<p>Fortunately, she said, the new space has created more in-person sales.\u00a0<\/p>\n<p>\u201cWhile online sales have fallen, we\u2019ve seen an increase on the storefront side because of our new space,\u201d Wright said.\u00a0<\/p>\n<p>Customers like Morgan keep coming back because Houghton Horns offers them something they can\u2019t find anywhere else.\u00a0<\/p>\n<p>\u201cI\u2019ve been dealing with them most of my career, and now I\u2019m retired and I still play and I can\u2019t imagine not having them around,\u201d he said. \u201cThis area is fortunate to have them. It\u2019s an asset that horn players know about, sure, but they contribute to the cultural life of North Texas.\u201d\u00a0<\/p>\n<p>Bob Francis is business editor for the Fort Worth Report. Contact him at bob.francis@fortworthreport.org.\u00a0<\/p>\n<p>At the Fort Worth Report, news decisions are made independently of our board members and financial supporters. Read more about our editorial independence policy <a href=\"https:\/\/fortworthreport.org\/about\/fort-worth-report-editorial-independence-policy\/\" rel=\"nofollow noopener\" target=\"_blank\">here<\/a>.<\/p>\n<p>This &lt;a target=&#8221;_blank&#8221; href=&#8221;https:\/\/fortworthreport.org\/2026\/06\/24\/tooting-its-own-horn-keller-business-with-brass-focus-proves-its-mettle\/&#8221;&gt;article&lt;\/a&gt; first appeared on &lt;a target=&#8221;_blank&#8221; href=&#8221;https:\/\/fortworthreport.org&#8221;&gt;Fort Worth Report&lt;\/a&gt; and is republished here under a &lt;a target=&#8221;_blank&#8221; href=&#8221;https:\/\/creativecommons.org\/licenses\/by-nd\/4.0\/&#8221;&gt;Creative Commons Attribution-NoDerivatives 4.0 International License&lt;\/a&gt;.&lt;img src=&#8221;https:\/\/i0.wp.com\/fortworthreport.org\/wp-content\/uploads\/2021\/04\/cropped-favicon.png?resize=150%2C150&amp;amp;ssl=1&#8243; style=&#8221;width:1em;height:1em;margin-left:10px;&#8221;&gt;<\/p>\n<p>&lt;img id=&#8221;republication-tracker-tool-source&#8221; src=&#8221;https:\/\/fortworthreport.org\/?republication-pixel=true&amp;post=628917&amp;amp;ga4=2820184429&#8243; style=&#8221;width:1px;height:1px;&#8221;&gt;&lt;script&gt; PARSELY = { autotrack: false, onload: function() { PARSELY.beacon.trackPageView({ url: &#8220;https:\/\/fortworthreport.org\/2026\/06\/24\/tooting-its-own-horn-keller-business-with-brass-focus-proves-its-mettle\/&#8221;, urlref: window.location.href }); } } &lt;\/script&gt; &lt;script id=&#8221;parsely-cfg&#8221; src=&#8221;\/\/cdn.parsely.com\/keys\/fortworthreport.org\/p.js&#8221;&gt;&lt;\/script&gt;<\/p>\n","protected":false},"excerpt":{"rendered":"by Bob Francis, Fort Worth Report June 24, 2026 A small business in Keller doesn\u2019t often toot its&hellip;\n","protected":false},"author":2,"featured_media":349771,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[116,118,117,1234,325],"class_list":["post-349770","post","type-post","status-publish","format-standard","has-post-thumbnail","category-fort-worth","tag-fort-worth","tag-fort-worth-headlines","tag-fort-worth-news","tag-keller","tag-small-business"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts\/349770","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/comments?post=349770"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts\/349770\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/media\/349771"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/media?parent=349770"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/categories?post=349770"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/tags?post=349770"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}