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A rendering of the new Landmark by Hillwood Development.<\/p>\n
Courtesy of Hillwood<\/p>\n
If you\u2019re house-hunting north of Fort Worth, the 15-mile stretch of Interstate 35W between Texas Motor Speedway and Denton has become the most active master-planned corridor in North Texas \u2014 and one of the fastest growing regions in the country.<\/p>\n
Roughly 20,000 homes are planned along I-35W from Denton to Flower Mound, anchored by four major communities at four different price points. Two H-E-B grocery stores, a 123-acre retail hub and miles of new trails are following the rooftops. Here\u2019s what suburban buyers need to know about where their budget fits, which school district serves which neighborhood and when homes actually go on sale.<\/p>\n
Landmark by Hillwood: the largest, with the broadest price range<\/p>\n
Ross Perot Jr.\u2019s Hillwood Company unveiled Landmark by Hillwood<\/a> on Nov. 13, calling it the company\u2019s biggest project yet along the corridor. The 3,200-acre development sits at I-35W and Robson Ranch Road in southern Denton County.<\/p>\n The numbers: – 6,000 single-family homes – About 3,000 apartment units – 900 acres of commercial space – 1,100 acres of green space under a conservation easement – 35 miles of bike and hiking trails – A 300-acre park centered on Pilot Knob<\/p>\n Prices and timing: Nine homebuilders have purchased lots offering 40-foot to 70-foot widths. Hillwood Vice President Andrew Pieper estimated prices will range from $450,000 to $1 million. Model homes in the first phase of 747 homes are open.<\/p>\n Why it matters for buyers: Landmark will host the first of two H-E-B stores planned for the corridor, set to open in early 2027. Pieper specifically called out demand for executive housing for University of North Texas professors, hospital doctors and business leaders in nearby Denton.<\/p>\n \u201cWe have this amazing piece of property. We just don\u2019t want to screw it up,\u201d Hillwood Vice President of Development Kimberly Cole said.<\/p>\n Furst Ranch: luxury at the Argyle ISD anchor<\/p>\n If schools are driving your decision, Furst Ranch<\/a> is the address to know. The 2,300-acre community at U.S. 377 and Cross Timbers Road in Flower Mound sits inside the Argyle Independent School District, which holds an A rating from the Texas Education Agency.<\/p>\n The plan: 3,000 homes and 5,000 apartments, eventually housing an estimated 20,000 people. An H-E-B grocery store is planned within the development.<\/p>\n The builders and prices: Hines and partners Trez Capital and the Furst Family are leading the project. Seven homebuilders were initially announced \u2014 David Weekley Homes, Coventry, Highland, Shaddock, Drees, Tradition and Partners in Building \u2014 with prices from $800,000 to over $2.5 million.<\/p>\n Three neighborhoods cater to different lot sizes: – High Plains: 1,100 lots, 50 to 80 feet wide – Prairie Vista: 200 lots, half-acre to one acre – Cross Timbers: 74 lots, one to two acres<\/p>\n What\u2019s selling now: Tradition Homes<\/a>, which builds in Prosper, Celina and Colleyville, broke ground in High Plains in May with prices starting at $1.2 million. A model home should be completed this summer. Tradition\u2019s lots in this first phase are 80 feet wide and located in Flower Mound. The builder will begin its next phase in the Cross Timbers neighborhood in Bartonville in 2028 on one- and two-acre lots \u2014 all still in Argyle ISD.<\/p>\n \u201cWe came across Furst Ranch, and we were hooked. The land is gorgeous,\u201d said Zach Schneider, president and CEO of Tradition Homes.<\/p>\n Cole Ranch: the newest entry, with Denton ISD schools<\/p>\n Work began in June on Cole Ranch<\/a>, a $5 billion, 4,365-home community on 3,100 acres in south Denton, stretching to FM 1171 in Flower Mound. It\u2019s a partnership between Johnson Development Corp. of Houston, the Cole Ranch Co. and Denton Range LLC.<\/p>\n What\u2019s included: – 1,200 acres preserved as open space – 26 miles of trails, with portions in the Hickory Creek area – Two lakes – A 50-acre city park – 156 acres of commercial development – A 55-acre business park – 206 acres for two elementary schools, a middle school and a high school in Denton ISD<\/p>\n When to shop: Home sales are expected to begin in late 2027 \u2014 making Cole Ranch a longer-horizon option for buyers who can wait. The land is named after Miner Thomas \u201cMT\u201d Cole, who bought the property in the 1930s.<\/p>\n Treeline: the value play in Justin\u2019s ETJ<\/p>\n For buyers willing to look slightly farther out, Hillwood\u2019s Treeline<\/a> is an 800-acre, 2,700-home community in Justin\u2019s extraterritorial jurisdiction. The subdivision sits outside city limits but Justin handles police, fire, trash, water and sewer services under an agreement with Hillwood.<\/p>\n It\u2019s marketed as a community \u201cnestled on 800+ acres in the charming city of Justin\u201d \u2014 appealing to buyers who want master-planned amenities with a more rural backdrop. Hillwood also operates the neighboring Harvest (1,200 acres) and Pecan Square (1,157 acres) communities along the corridor.<\/p>\n What\u2019s coming to shop, eat and see a doctor<\/p>\n Buyers comparing communities should weigh the retail and services arriving alongside the rooftops.<\/p>\n H-E-B: Texas\u2019s beloved grocer is opening three stores in Denton County. The first, at I-35W and Robson Ranch Road inside Landmark, is set to open in early 2027. A second 119,000-square-foot store<\/a> at 2210 W. University Drive in Denton is expected to begin construction in spring 2026. That will make Denton join Frisco as one of the only Metroplex communities with two H-E-Bs. The grocer also plans a store at U.S. 377 and FM 1171 in Furst Ranch.<\/p>\n