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A song born from a moment of chaos at a Texas Tech football game has become the subject of a trademark lawsuit filed by the University System.(KCBD Graphic)<\/p>\nLUBBOCK, Texas (KCBD) – A song born from a moment of chaos at a Texas Tech football game has become the subject of a trademark lawsuit filed by the University System.<\/p>\n
The story began during the Red Raiders\u2019 non-conference game against Oregon State last season. Friends of Cade Brunson ran onto Cody Campbell Field, which led to their arrest.<\/p>\n
Brunson, inspired by the incident, wrote a song called \u201cRush the Jones\u201d that told the story of his friends\u2019 actions and subsequent night in jail. <\/p>\n
Brunson says he first made the song to poke fun at his friends, but the song quickly gained traction online, accumulating more than a million views on TikTok. <\/p>\n
\u201cThe whole song is exactly what happened on the field, it\u2019s a story song,\u201d Brunson said. \u201cWe made it because it was hilarious.\u201d<\/p>\n
Texas Tech also highlighted \u201cRush the Jones\u201d on Instagram as one of its \u201cTOP SONGS\u201d of 2025. <\/p>\n
A song born from a moment of chaos at a Texas Tech football game has become the subject of a trademark lawsuit filed by the University System.(KCBD Graphic)<\/p>\n
The viral success led Brunson to trademark the phrase and monetize the brand, filing to trademark \u201cRush the Jones\u201d in September 2025. <\/p>\n
Six months later, he received a cease-and-desist letter from the Texas Tech University System. Brunson ignored the letter, prompting the university to file a lawsuit.<\/p>\n
The Texas Tech University System claims ownership over the \u201cJones Stadium Family of Trademarks\u201d based on the football stadium\u2019s naming after former President Clifford B. Jones nearly 80 years ago.<\/p>\n
The university\u2019s attorneys argue that \u201cRush the Jones\u201d could cause confusion with the official Texas Tech brand and its Jones trademarks, particularly because of the website domain RushTheJones.tech.<\/p>\n
\u201cWe went to buy RushTheJones.com and someone had already purchased it,\u201d Brunson said. \u201cWe randomly generated a website and by luck, it was RushTheJones.tech. The website being \u2018.tech\u2019 was completely by chance,\u201d Brunson said.<\/p>\n
Brunson again reiterated that he did not change the website domain after the cease and desist because he felt he had done due diligence.<\/p>\n
The Texas Tech University System also contends that because the brand originated from illegal activity, it could inspire others to rush the field in an effort to gain publicity or profit. The university claims \u201cRush the Jones\u201d would tarnish its brand.<\/p>\n
Brunson said the song\u2019s message actually discourages the behavior. <\/p>\n
\u201cWe don\u2019t condone running on the field. Don\u2019t do it,\u201d he said. \u201cThe whole song, the point of the song is…they got arrested. They spent the night in jail. As a 20-year-old kid, you don\u2019t want to spend the night in Lubbock County Jail.\u201d<\/p>\n
Brunson said he and his collaborators consulted with legal advisors and followed proper procedures in filing the trademark. \u201cNot a single thing that we\u2019ve ever done for this was out of malicious intent for anybody or anything or to steal a trademark,\u201d he said.<\/p>\n
Money earned from the song was used to help pay legal fees for the friends who were arrested.<\/p>\n
As the legal battle continues, Brunson said community support has sustained him and his collaborators. \u201cJust fight it till we can\u2019t. If we lose it, we lose it,\u201d he said. \u201cBut at the end of the day, I mean, it\u2019s, you\u2019re fighting the public on this one… we\u2019re just excited to be here in Lubbock and happy that everybody\u2019s been so supportive of us.\u201d<\/p>\n
Brunson said he and his friend Slade plan to move away from \u201cRush the Jones\u201d and continue making music because of the community\u2019s backing.<\/p>\n
Texas Tech did not respond to requests for comment on the case.<\/p>\n
Copyright 2026 KCBD. All rights reserved.<\/p>\n","protected":false},"excerpt":{"rendered":"LUBBOCK, Texas (KCBD) – A song born from a moment of chaos at a Texas Tech football game…\n","protected":false},"author":2,"featured_media":350940,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[168,170,169],"class_list":["post-350939","post","type-post","status-publish","format-standard","has-post-thumbnail","category-lubbock","tag-lubbock","tag-lubbock-headlines","tag-lubbock-news"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts\/350939","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/comments?post=350939"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts\/350939\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/media\/350940"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/media?parent=350939"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/categories?post=350939"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/tags?post=350939"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}