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The $40 million riverfront hotel will provide direct access to the Guadalupe River in New Braunfels, Texas.\u00a0<\/p>\n
Courtesy of Arch-Con Corporation<\/p>\n
The stretch of Interstate 35 between San Antonio and Austin<\/a> is undergoing a major transformation as population growth<\/a> drives a wave of new retail, hospitality, residential and industrial projects. Once-vacant land is becoming home to some of Central Texas’ biggest developments, reshaping communities from Schertz to Kyle.<\/p>\n The corridor\u2019s location between two of the state\u2019s largest metro areas has made it a magnet for national brands, employers and developers. From a new Buc-ee\u2019s and H-E-B in San Marcos to the expanding Mayfair community, a newly opened Costco and a riverfront hotel in New Braunfels, these projects are changing the landscape along one of Texas\u2019 busiest highways.<\/p>\n Article continues below this ad<\/p>\n Here\u2019s a look at some of the biggest developments underway or completed across Schertz, New Braunfels, San Marcos and Kyle.<\/p>\n \u00a0A “Coming Soon” sign and newly installed Buc-ee’s branding greet drivers along I-35 as the San Marcos travel center nears completion ahead of its anticipated August debut.<\/p>\n Taylor Kamnetz\/MySA<\/p>\n Buc-ee\u2019s nears finish line in San Marcos<\/p>\n One of the most anticipated projects along I-35 is entering its final stretch. Construction crews are putting the finishing touches on San Marcos\u2019 first Buc-ee\u2019s travel center<\/a>, where the chain\u2019s iconic beaver logo is now mounted and much of the exterior is complete.<\/p>\n Article continues below this ad<\/p>\n The $47.2 million development at I-35 and Yarrington Road is scheduled to open Aug. 12 and will feature more than 100 fueling positions, electric vehicle chargers and a roughly 74,000-square-foot convenience store.<\/p>\n Once open, the location is expected to employ nearly 200 workers<\/a> and will join Buc-ee\u2019s New Braunfels location, creating one of the shortest distances between the company\u2019s Texas travel centers.<\/a><\/p>\n The front-facing facade of the new San Marcos H-E-B takes shape on June 5, 2026, with signage now visible along the busy I-35 corridor.<\/p>\n Nicholas Hernandez\/MySA<\/p>\n New H-E-B takes shape along growing San Marcos corridor<\/p>\n Another major project rising along I-35 is San Marcos\u2019 newest H-E-B<\/a>, where construction has advanced to the point that the grocer\u2019s signature signage is\u00a0visible from the highway.<\/p>\n Article continues below this ad<\/p>\n The 114,000-square-foot store<\/a> near the San Marcos Premium Outlets is slated to open in fall 2026 and will become the city\u2019s third H-E-B and first location east of I-35.<\/p>\n The store will include curbside pickup, home delivery, a pharmacy drive-thru, fuel station and San Marcos\u2019 first True Texas BBQ restaurant. Positioned near one of the region\u2019s busiest retail areas, the store is expected to serve residents, commuters, outlet shoppers and travelers moving between Austin and San Antonio.<\/p>\n Recent photos of Schertz Station in Texas. Construction on the development will continue through 2026.<\/p>\n Courtesy of Merit CRE Schertz Station continues to grow as new businesses, including the upcoming Portillo\u2019s, take shape along the I-35 corridor.<\/p>\n Nicholas Hernandez\/MySA<\/p>\n Schertz Station grows with new restaurants and industrial expansion<\/p>\n Schertz Station<\/a> is continuing to emerge as a major commercial hub along I-35, adding national restaurants while preparing for future expansion.<\/p>\n Article continues below this ad<\/p>\n The mixed-use development recently welcomed Chicago-based Portillo\u2019s, marking the chain\u2019s first San Antonio-area location.<\/a> Other tenants include CAVA, Chipotle Mexican Grill and Dave\u2019s Hot Chicken.<\/p>\n New state filings<\/a> show the next phase could add more than 200,000 square feet of industrial space. Two planned shell buildings<\/a> along Sunrise Way are expected to begin construction in May 2026 and finish in spring 2027, further expanding the development\u2019s role as a business and employment center.<\/p>\n DICK’s Sporting Goods and Bootbarn are planning a combined $32 million investment in Kyle, a fast-growing Texas suburb near Austin and San Antonio, a June 2026 filing shows. This conceptual rendering shows Kyle Park, a proposed 101-acre mixed-use development planned to include retail, residential, and open-space components.<\/p>\n Courtesy of NewQuest Properties Kyle city officials and NewQuest Properties representatives participate in the official groundbreaking for Kyle Park, a 101-acre mixed-use development planned along Interstate 35 in the Austin-area town.<\/p>\n Nicholas Hernandez\/MySA<\/p>\n Kyle Park brings massive retail hub to I-35<\/p>\n Further north, Kyle Park<\/a> is moving from long-term plans into active construction. The 101-acre mixed-use development near I-35 and Bebee Road is expected to become one of the region\u2019s largest retail and lifestyle destinations.<\/p>\n Article continues below this ad<\/p>\n Developed by NewQuest Properties, the project<\/a> will include more than 400,000 square feet of commercial space and more than 400 multifamily units. Confirmed tenants include Dick\u2019s Sporting Goods, TJ Maxx, HomeGoods, Burlington, Barnes & Noble, Boot Barn, BJ\u2019s Brewhouse, Dave\u2019s Hot Chicken, Raising Cane\u2019s and Potbelly.<\/p>\n Recent state filings show additional commercial buildings are moving forward, including a 237,000-square-foot shell building designed for future tenants. City officials estimate the project could create more than 800 jobs and strengthen Kyle\u2019s role as a regional shopping destination.<\/p>\n Construction crews continue work on the eight-story, $40 million SpringHill Suites by Marriott project along I-35 in New Braunfels, Texas, on February\u00a012, 2026.<\/p>\n Nicholas Hernandez\/MySA<\/p>\n SpringHill\u00a0Suites riverfront hotel reaches construction milestone in New Braunfels<\/p>\n Another major hospitality project is taking shape along I-35 in New Braunfels, where the future SpringHill Suites New Braunfels River Village recently topped out along the Guadalupe River<\/a>. The eight-story, 150-room hotel is expected to open in early 2027.<\/p>\n Article continues below this ad<\/p>\n Developed by Oldham Goodwin, the 150,000-square-foot riverfront hotel will feature suites with water views, a resort-style pool, event space, fitness center and direct river access. The property will also include Paloma Suerte, a Tex-Mex restaurant from Fort Worth chef Tim Love.<\/p>\n With 700 feet of riverfrontage and a connection to the neighboring Courtyard by Marriott New Braunfels River Village, the hotel will add another major hospitality destination to a city that already draws millions of visitors to attractions like Schlitterbahn, Gruene, and Wurstfest.<\/p>\n New Braunfels Walmart Distribution Center.<\/p>\n Google Maps<\/p>\n Walmart invests $8M into New Braunfels distribution center<\/p>\n<\/p>\n
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