shares its customers’ live reactions<\/a> with more than 190,000 followers.\u00a0<\/p>\nIn the videos, patrons show off their mouth-watering meals from their foam to-go boxes and say where they’re coming from \u2014 hailing from Houston neighborhoods, local suburbs, states across the country and fictional lands.<\/p>\n
Drake’s clip went accordingly. Sitting inside his vehicle, he held an unwrapped “smoke box” in his lap with wings, loaded fries and three sliders.\u00a0<\/p>\n
“Came all the way from Toronto, Canada \u2014 ‘the 6’ \u2014 but I also live in Brenham, Texas,” Drake, who was born in Toronto, said in the video. “So you know I’m repping both at the same time.”<\/p>\n
He repeated the kitchen’s trademark slogan “tap in”\u00a0before digging in.<\/p>\n
“Fire, this is fire,” he said as he chewed his fries and grabbed a slider. “Fire, Hawaiian bun, great.”<\/p>\n
The clip blew up on Instagram in the hours that followed. By early Sunday afternoon, it surpassed 30 million\u00a0views.<\/p>\n
“I wanna see Drake food reviews now,” comedian Tony Baker wrote.<\/p>\n
“Drake don’t even look like Drake,” another comment read with more than 115,000 likes.<\/p>\n
A five-time Grammy Award-winning artist, Drake is also a former actor with a knack for the viral social media moment.<\/p>\n
A controversial interview filmed on a bed with influencer\u00a0Bobbi Althoff garnered millions of\u00a0views in 2023. Millions more came from a Twitch stream clip later that year.<\/p>\n
This time, Drake’s social media starpower has put Lost in\u00a0Da Sauce in the limelight. Within a few hours of posting the Drake video, Lost in Da Sauce’s chef said she would be exploring a food truck expansion amid an influx in\u00a0Instagram messages, where orders are placed.<\/p>\n
“I want to thank y’all for those who stayed down and continue to support me along the way,” she wrote on Instagram.<\/p>\n