If you\u2019re planning a Fourth of July cookout and looking for a plant-based option, there\u2019s a new item headed to H-E-B.<\/p>\n
Beyond Meat announced its new Beyond Steak Filet is making its retail debut at H-E-B stores, giving Texas shoppers a chance to try the product for the first time without ordering it online. The rollout begins ahead of the Fourth of July holiday. <\/p>\n
According to the company, Beyond Steak Filet first launched through its direct-to-consumer website in October 2025, where it quickly became its best-selling product. This marks the first time the plant-based filet will be sold in brick-and-mortar grocery stores. <\/p>\n
The whole-cut plant-based steak is made with mycelium, a mushroom root structure, and avocado oil. Each serving contains:<\/p>\n
28 grams of plant protein <\/p>\n
3 grams of fiber <\/p>\n
1 gram of saturated fat <\/p>\n
Zero cholesterol <\/p>\n
\u201cI believe Beyond Steak Filet is our most compelling center-of-the-plate innovation since the Beyond Burger,\u201d Beyond Meat founder and CEO Ethan Brown said in a statement. <\/p>\n
The company says the filet is designed to deliver the taste and texture of traditional steak while using simple plant-based ingredients.<\/p>\n
H-E-B already carries several Beyond Meat products, including burgers, sausages and steak tips. The new Beyond Steak Filet expands the retailer\u2019s lineup just in time for summer grilling season.<\/p>\n
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