{"id":362623,"date":"2026-07-06T13:33:48","date_gmt":"2026-07-06T13:33:48","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-tx\/362623\/"},"modified":"2026-07-06T13:33:48","modified_gmt":"2026-07-06T13:33:48","slug":"old-el-paso-to-bring-more-crunch-flavour-and-more-excitement-to-taco-night-with-its-biggest-taco-innovations-yet","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-tx\/362623\/","title":{"rendered":"Old El Paso to bring more crunch, flavour and more excitement to taco night with its biggest taco innovations yet"},"content":{"rendered":"

\"WhatsApp<\/p>\n

The\u00a0Old El Paso<\/a>\u00a0brand is dialling up taco night this summer and is on a mission to deliver the very best Mexican-inspired experience at home, it has revealed.<\/p>\n

Every taco product in the range has been revamped to deliver better flavour and crunch, it added, alongside a range of exciting new launches that bring \u201cmore choice, more fun and more flavour to the table.\u201d<\/p>\n

The new Smoky BBQ Crunchy Taco Kit is described as a bold twist on a family favourite<\/a>, bringing Old El Paso\u2019s signature Smoky BBQ flavour to hard shell tacos for the first time.<\/p>\n

Next is the new Street Vibes Birria Taco Kit, inspired by one of the world\u2019s most talked\u2011about street food trends. Birria has taken over social feeds and street food menus with its rich, umami-packed broth and dip-and-devour style – and now it\u2019s coming home, Old El Paso said.\u00a0The kit delivers the full experience in around 20 minutes, with an aromatic consomm\u00e9 and preservative-free soft tortillas made for dipping, folding and holding.<\/p>\n

Rounding out the taco kits is the New Sweet Paprika & Garlic Soft Taco Kit, made for families who love big flavour without the heat.<\/p>\n

The brand has also announced it\u2019s launching two new cooking sauces at the same time. The Chipotle Taco Cooking Sauce brings deep, smoky chipotle heat in a quick, convenient pouch, while the Fajita Cooking Sauce \u201cbrings Mexican-inspired spices and savoury warmth for fast, fuss-free fajitas any night of the week,\u201d it added.<\/p>\n

\"WhatsApp<\/p>\n

Alongside these launches, Old El Paso has transformed its entire crunchy taco range. Every crunchy taco product now delivers better flavour and better crunch. Four favourites have been upgraded with a next-level shell, offering bigger corn flavour, improved texture and the ultimate crunch.<\/p>\n

The improved crunch experience is now rolling out across the refreshed Crunchy Taco Shells (12 pack), the Sweet Paprika & Garlic Crunchy Taco Kit, the Crunchy Taco Shells Family Pack (18 pack) made for sharing, and the Stand \u2019N Stuff Taco Kit, featuring flat-bottom shells.<\/p>\n

The launch is backed by a multi-million-pound investment in Old El Paso\u2019s The Crunch is Calling campaign, spanning TV, VOD, OOH, paid social posts and influencer activity.<\/p>\n

The fully integrated campaign has been \u201cdesigned to build broad awareness and cultural cut-through, cementing Old El Paso as the go-to for modern, flavour led meals that bring friends and family together,\u201d it said.<\/p>\n

Nicole Whelan, head of brand at Old El Paso & Green Giant UKI, said: \u201cConsumers are looking for quick and convenient meals at home, but they still want great taste and customisable dishes that can please the whole household.<\/p>\n

\u201cTacos sit at the heart of this demand which is why we\u2019re expanding our range with bold new flavours and easy meal solutions that deliver even better flavour and crunch.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"The\u00a0Old El Paso\u00a0brand is dialling up taco night this summer and is on a mission to deliver the…\n","protected":false},"author":2,"featured_media":362624,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[138,140,139],"class_list":["post-362623","post","type-post","status-publish","format-standard","has-post-thumbnail","category-el-paso","tag-el-paso","tag-el-paso-headlines","tag-el-paso-news"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts\/362623","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/comments?post=362623"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts\/362623\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/media\/362624"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/media?parent=362623"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/categories?post=362623"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/tags?post=362623"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}