![\"Old](\"https:\/\/www.newsbeep.com\/us-tx\/wp-content\/uploads\/2026\/07\/WhatsApp-Image-2026-07-06-at-11.25.17-300x300.jpeg\")
Old El Paso is dialling up taco night this summer. The brand is on a mission to deliver the\u00a0very best\u00a0Mexican-inspired experience at home.\u00a0That\u2019s\u00a0why every taco product in the range has been\u00a0revamped\u00a0to deliver better flavour and better crunch, alongside exciting new\u00a0launches\u00a0that\u00a0bring more choice, more fun and more flavour to the table.<\/p>\n
Taco night is booming.\u00a0Tacos are surging ahead as the fastest-growing meal centre in the UK World Foods category, fuelled by a 261% year-on-year surge in consumer searches and an overall 17% year-on-year rise in Mexican food sales (Nielsen IQ, January 2025). \u00a0Old El Paso\u2019s Mexican food delivers crunch,\u00a0colour\u00a0and bold flavour \u2013 without needing to eat out. Simple, no-stress meals made for sharing, piling high and getting stuck in make dinner something you feel, not just something you eat.<\/p>\n
Leading the\u00a0charge\u00a0is\u00a0the\u00a0New Smoky BBQ Crunchy Taco Kit\u00a0\u2013\u00a0a bold twist on a family favourite, bringing Old El Paso\u2019s signature Smoky BBQ flavour to hard shell tacos for the first time. Rich, sweet smokiness meets new improved lighter, crispier shells. Big flavour. Big crunch. Zero fuss.<\/p>\n
Next is the\u00a0New Street Vibes Birria Taco Kit, inspired by\u00a0one of the world\u2019s most\u00a0talked\u2011about\u00a0street\u2011food\u00a0trends.\u00a0Birria has taken over social feeds and street food menus with its rich, umami-packed broth and dip-and-devour style \u2013 and now\u00a0it\u2019s\u00a0coming home.\u00a0This kit delivers the full experience in around 20 minutes, with an aromatic consomm\u00e9 and preservative-free soft tortillas made for dipping,\u00a0folding\u00a0and holding. Interactive,\u00a0indulgent\u00a0and made to share.<\/p>\n
Rounding out\u00a0the\u00a0taco kits\u00a0is the\u00a0New Sweet Paprika & Garlic Soft Taco Kit,\u00a0made\u00a0for families who love big flavour without the heat. It\u00a0strikes\u00a0the perfect balance between mild, smoky sweetness and rich garlic\u00a0warmth. With 12 mini soft tortillas, a Sweet Paprika & Garlic Seasoning\u00a0Mix\u00a0and a smooth taco sauce,\u00a0it\u2019s\u00a0built to turn any night into Taco Night. The tortillas are\u00a0super soft, pillowy, and ready to wrap around your favourite fillings.\u00a0Quick,\u00a0easy\u00a0and full of flavour.<\/p>\n
The innovation\u00a0doesn\u2019t\u00a0stop there. Old El Paso is also launching two new cooking sauces packed with flavour. The\u00a0New Chipotle Taco Cooking Sauce\u00a0brings deep, smoky chipotle heat in a quick, convenient pouch, just add protein and veg, pour, sizzle, serve.\u00a0The\u00a0New Fajita Cooking Sauce\u00a0brings Mexican-inspired spices and savoury warmth for fast, fuss-free fajitas any night of the week.<\/p>\n
Alongside these launches, Old El Paso has\u00a0transformed\u00a0its entire crunchy taco range. Every crunchy taco product now delivers better flavour and better crunch.\u00a0Four favourites have been upgraded with a next-level shell, offering bigger corn flavour, improved\u00a0texture\u00a0and the ultimate crunch. Made using whole corn kernels and a traditional Mexican\u00a0nixtamalisation\u00a0technique, the finer masa creates lighter, crispier shells with the iconic taco shape fans love.<\/p>\n
The improved crunch experience is now rolling out across the\u00a0refreshed Crunchy Taco Shells (12 pack), the\u00a0Sweet Paprika & Garlic Crunchy Taco Kit, the\u00a0Crunchy Taco Shells Family Pack (18 pack)\u00a0made for sharing, and the\u00a0Stand \u2019N Stuff Taco Kit, featuring flat-bottom shells that stand up for easier filling and less mess.<\/p>\n
Together, Old El Paso\u2019s five new products bring fresh energy, bold\u00a0flavour\u00a0and modern relevance to one of the UK\u2019s most dynamic meal occasions,\u00a0making it easier than ever to enjoy eating-out vibes with staying-in ease.\u00a0The launch is backed by a multi-million-pound investment in Old El Paso\u2019s\u00a0The Crunch is Calling\u00a0campaign, spanning Linear TV, Video on Demand, Out-of-Home, paid social\u00a0posts and influencer activity. The fully integrated campaign is designed to build broad awareness and cultural cut-through,\u00a0cementing Old\u00a0El\u00a0Paso\u00a0as the go-to for modern, flavour led meals that bring friends and family together.<\/p>\n
Speaking about the launches,\u00a0Nicole Whelan, head of brand, Old El Paso & Green Giant UKI, said:\u00a0\u201cConsumers are looking for quick and convenient meals at home, but they still want great taste and customisable dishes that can please the whole household. Tacos sit at the heart of this demand which is why we\u2019re expanding our range with bold new flavours and easy meal solutions that deliver even better flavour and crunch. From Smoky BBQ to Birria, these launches are designed to help people explore more Mexican-inspired food at home and turn everyday meals into something special.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"Old El Paso is dialling up taco night this summer. The brand is on a mission to deliver…\n","protected":false},"author":2,"featured_media":362646,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[138,140,139],"class_list":["post-362645","post","type-post","status-publish","format-standard","has-post-thumbnail","category-el-paso","tag-el-paso","tag-el-paso-headlines","tag-el-paso-news"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts\/362645","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/comments?post=362645"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts\/362645\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/media\/362646"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/media?parent=362645"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/categories?post=362645"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/tags?post=362645"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}