{"id":365950,"date":"2026-07-08T22:22:08","date_gmt":"2026-07-08T22:22:08","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-tx\/365950\/"},"modified":"2026-07-08T22:22:08","modified_gmt":"2026-07-08T22:22:08","slug":"houston-livestock-show-and-rodeo-names-new-coo-and-general-manager-katy-fulshear","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-tx\/365950\/","title":{"rendered":"Houston Livestock Show and Rodeo names new COO and general manager | Katy – Fulshear"},"content":{"rendered":"

Houston Livestock Show and Rodeo<\/a> officials announced the creation of a new C-level leadership position called chief operating officer and general manager.<\/p>\n

In a nutshell<\/p>\n

The new position\u2014which will be filled by current Chief Revenue Officer Amber Burda\u2014aims to unify strategic direction as well as align programming and strategy for the annual rodeo event, officials announced in a July 7 news release.<\/p>\n

Burda has served as chief revenue officer since 2023, although she was initially hired in 2017 as the executive director of sponsorships, business and corporate development, where she led the creation of official rodeo sponsorships.<\/p>\n

\u201cThis organization is built on tradition, volunteers, agriculture, education and community,\u201d Burda said in the release. \u201cI am honored to help align the teams and departments that bring the show to life each year ensuring we continue to deliver an exceptional annual experience while protecting the heritage that makes the Houston Livestock Show and Rodeo unlike any other event in the world.\u201d<\/p>\n

Sorting out details<\/p>\n

In the new role, Burda will oversee most public-facing aspects of the rodeo, including:<\/p>\n

MissionShow operationsTicketingSponsorshipsStadium presentationThe carnivalHer focus will be on ensuring cross-departmental coordination to enhance operational efficiency, while aligning pricing and revenue strategies with the organization\u2019s mission, per the release.<\/p>\n

Burda will also be involved in the creation of the organization\u2019s new agricultural complex<\/a> along Hwy. 288, per the release. The project will be the largest single facilities investment in the rodeo\u2019s more than 90-year history and is expected to add more than 1 million square feet of event and programming space, Community Impact reported.<\/p>\n

What they\u2019re saying<\/p>\n

As the rodeo works to expand its impact, President and CEO Chris Boleman said it is essential that the leadership structure reflects the complexity of the annual event and the transformational opportunities ahead.<\/p>\n

\u201cAmber has a proven ability to bring people, partners, volunteers and departments together around a shared goal,\u201d Boleman said in the release. \u201cHer experience across sponsorship, ticketing, business development and large-scale event operations makes her uniquely prepared to help lead the show into its next chapter.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"Houston Livestock Show and Rodeo officials announced the creation of a new C-level leadership position called chief operating…\n","protected":false},"author":2,"featured_media":365951,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[129622,129621,120780,56,58,57,6795],"class_list":["post-365950","post","type-post","status-publish","format-standard","has-post-thumbnail","category-houston","tag-amber-burda","tag-coo","tag-general-manager","tag-houston","tag-houston-headlines","tag-houston-news","tag-rodeo"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts\/365950","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/comments?post=365950"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts\/365950\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/media\/365951"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/media?parent=365950"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/categories?post=365950"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/tags?post=365950"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}