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The Rothko Chapel, Houston,\u00a0
Texas<\/p>\n
Mario Sorrenti\/for Loro Piana<\/p>\n
The Menil Collection, Houston,\u00a0
Texas<\/p>\n
Mario Sorrenti\/for Loro Piana<\/p>\n
Firmly in the online age of cellphones and social media, it\u2019s tough to keep a secret in 2026. Though in hindsight, perhaps the clues were there all along.<\/p>\n
Loro Piana opened a 2,207-square-foot boutique in River Oaks District<\/a> last October. The Italian fashion house hosted an in-store event and client dinner at March earlier this year to celebrate. And a second exclusive seated soiree took place last month at John and Dominique de Menil’s\u00a0former residence on San Felipe in River Oaks, which is managed and operated by the Menil Foundation.<\/p>\n Still, Loro Piana\u2019s unveiling of its fall-winter 2026-27 campaign shot at the Rothko Chapel and various Menil Collection spaces and buildings came as a pleasant surprise. The first teaser for \u201cA Day in Houston\u201d dropped on Instagram July 7.<\/p>\n Article continues below this ad<\/p>\n The Menil Collection, Houston,\u00a0 Mario Sorrenti\/for Loro Piana<\/p>\n \u201cIn a city like Houston, it\u2019s hard to keep these things under wraps,\u201d said Kelly Johnson, chief engagement officer for the Rothko Chapel. \u201cIt was a very smooth process and such a pleasure to work with creative individuals to capture the essence of Rothko Chapel, which is notoriously difficult to photograph because of the variations of light and depth of the paintings.\u201d<\/p>\n Some of the 14 artworks by Mark Rothko sustained water damage<\/a> during Hurricane Beryl in 2024. For the photo shoot, Loro Piana\u2019s creative team, which included photographer Mario Sorrenti, Atelier Franck Durand, and video director Luca Werner, utilized unaffected areas of the chapel.<\/p>\n \u201cWe are indeed in the middle of a lengthy restoration and campus expansion. Loro Piana, through the partnership of being onsite with us, in addition to these images, is helping us complete all of that in several ways,\u201d Johnson explained. \u201cThey made a contribution to our operation budget in honor of our 55th anniversary.\u201d<\/p>\n Article continues below this ad<\/p>\n Loro Piana contributed to both the Rothko Chapel\u2019s Opening Spaces capital campaign<\/a>\u00a0to preserve the 55-year-old building and expand its north campus, and the Menil Collection ahead of the museum\u2019s 40th anniversary in 2027.<\/p>\n<\/p>\n
Texas<\/p>\n