Herb\u2019s Hat Shop<\/a> for decades. He said every hat represents more than a personal style. It carries the values and work ethic passed down through generations.<\/p>\n\u201cAll the hard work my grandpa did for me to have the life I have, feels like I get to live on that,\u201d Adams said. <\/p>\n
That connection is something Herb\u2019s Hat Shop owner Kay Maynard sees every day.<\/p>\n
While the shop carries everything from straw hats for the Texas summer to felt hats and custom accessories, Maynard said many customers aren\u2019t searching for something new. Instead, they\u2019re hoping to preserve a piece of family history.<\/p>\n
\u201cWe have so many people bring in hats that their grandfather wore, that their father wore and they either want to replicate it or restore it,\u201d Maynard said.<\/p>\n
The shop has served the San Antonio community for more than 50 years, helping customers shape, restore and customize hats to fit both their style and personality.<\/p>\n
\u201cWe have expert hatters, expert fitters that can take this hat and shape it into anything that you desire,\u201d Maynard added.<\/p>\n
For newcomers to Texas, the experience is often about finding a hat that reflects who they are.<\/p>\n
A store employee explained that every hat is crafted with its future owner in mind.<\/p>\n
\u201cThere\u2019s always something that just makes that hat look good on that person because it was made with the intention of that person in mind,\u201d the employee said.<\/p>\n
Although cowboy hats have become a growing fashion trend, Maynard believes their significance has never changed.<\/p>\n
\u201cThe hat is an enormous part of your personality. It kind of becomes your best friend,\u201d Maynard said. \u201cYou remember when you bought it, you remember what event you were going to. You remember the quality of the hat. It just becomes a part of you.\u201d<\/p>\n
For many families, those hats become more than something worn, they become heirlooms, carrying stories, memories and traditions from one generation to the next.<\/p>\n
Read also:<\/p>\n
Copyright 2026 by KSAT – All rights reserved.<\/p>\n","protected":false},"excerpt":{"rendered":"SAN ANTONIO \u2013 Cowboy hats are enjoying a resurgence in popularity, appearing everywhere from country concerts, fashion runways…\n","protected":false},"author":2,"featured_media":368750,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[698,130629,277,130628,6527,82,84,83],"class_list":["post-368749","post","type-post","status-publish","format-standard","has-post-thumbnail","category-san-antonio","tag-bexar-county","tag-cowboy-hats","tag-fashion","tag-herbs-hat-shop","tag-ksatkids","tag-san-antonio","tag-san-antonio-headlines","tag-san-antonio-news"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts\/368749","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/comments?post=368749"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts\/368749\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/media\/368750"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/media?parent=368749"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/categories?post=368749"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/tags?post=368749"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}