{"id":369431,"date":"2026-07-11T12:39:10","date_gmt":"2026-07-11T12:39:10","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-tx\/369431\/"},"modified":"2026-07-11T12:39:10","modified_gmt":"2026-07-11T12:39:10","slug":"cody-campbell-calls-for-future-of-the-big-12-to-follow-the-texas-tech-model","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-tx\/369431\/","title":{"rendered":"Cody Campbell calls for future of the Big 12 to follow the Texas Tech model"},"content":{"rendered":"

LUBBOCK, Texas\u00a0 \u2014 There’s no question that every collegiate athletic department faces a plethora of challenges every day. Whether big, small, or medium, every athletic department faces a similar challenge each offseason: fundraising.<\/p>\n

In the era of NIL (Name, Image, and Likeness), how much money an athletic department brings in every year is pivotal as part of its modern-day operation. Another key pillar is each department\u2019s relationship with alumni willing to donate their hard-earned cash back into their alma mater.<\/p>\n

In a quote obtained by Yahoo Sports, Ross Dellenger<\/a>, former Texas Tech and Indianapolis Colts offensive lineman turned CEO of Double Eagle Energy Holdings and Chairman of the Board of Regents of the Texas Tech University System, Cody Campbell commented on how if other Big 12 athletic departments should follow the \u201cpath\u201d Texas Tech followed to elevate their own athletic programs and rosters as the \u201cfuture of the conference.” This week, during a meeting with Big 12 commissioner Brett Yormark and Texas Tech officials at a steakhouse in Fort Worth, Ross Dellenger commented on how other Big 12 athletic departments could follow the \u201cpath\u201d Texas Tech followed to elevate their own athletic programs and rosters as the \u201cfuture of the conference.\u201d<\/p>\n

\u201cWe want to find a way to get all other Big 12 schools to elevate themselves,\u201d read the quote obtained by Dellenger from Campbell <\/a>on Big 12 schools having more money for roster construction. \u201cEverybody needs to do some version of what we’ve done. That’s the path forward for this conference. A rising tide lifts all boats.\u201d<\/p>\n

Texas Tech had the second-most-expensive roster in college football in 2025 last season. The Red Raiders lifted their first-ever Big 12 title and reached the semi-final of the College Football Playoff after finishing 12-2. The Red Raiders finished with a top 10 offense with the best defense in the country, in which the offseason prior, Tech brought in 21 total transfers via the portal, which propelled the Red Raiders to one of the best football seasons in university history.<\/p>\n

And that’s just football. Campbell, in his work in architecting the Red Raiders NIL Collective known as The Matador Club. Texas Tech has generated millions going to athletics each year, nearing billions since 2020 <\/a>across all portions of the university. With that said, in an era where dollar signs are more crucial than ever in college athletics, the \u201crising tide\u201d Campbell commented on is shoaling as the swash as more time goes on.<\/p>\n

Last week, Baylor <\/a>announced 2026 as its largest fundraising year in the school’s 181-year history, with nearly $245 million in total to support all areas of the school, including athletics. Just last fall, Kansas<\/a> received a $300 million boost from longtime donor and alumnus David Booth solely toward the athletic program.<\/p>\n

In short, the wave is starting to build as more money is put into athletic programs, not just in the Big 12 but across the country.<\/p>\n

More From Texas Tech On SI<\/p>\n

Stay up-to-date on Texas Tech athletics by bookmarking\u00a0Texas Tech On\u00a0<\/a>SI and following us on\u00a0X\/Twitter<\/a>.<\/p>\n

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