For some, grocery shopping is merely checking off a weekly or biweekly chore. But for others, it’s a destination for the culinary senses to experiment with new flavors and specialty products.\u00a0<\/p>\n
Where does H-E-B<\/a> land when it comes to wealthier shoppers’ spending habits? A June report from YouGov<\/a> analyzed the shopping choices made by higher-income Americans<\/a> as well as middle-and-lower-income spenders to see how their supermarket preferences and spending behavior varies.\u00a0<\/p>\n When it comes to Texans’ favorite grocery chain, H-E-B held equal weight among the wealthiest shoppers as well as middle-and-lower-income residents. YouGov’s analysis found 4% of higher-income shoppers and 4% of middle-and-lower-income shoppers each frequented the San Antonio-based grocer, maintaining a healthy middle ground among the Texas masses.<\/p>\n Which companies catered largely to the wealthiest Americans?\u00a0Costco<\/a> and Kroger<\/a> ranked the highest among high-income shoppers, with 11% and 10% of those\u00a0customers prioritizing the two companies for their main shopping needs. Walmart Supercenter trailed behind with an 8% shopping concentration among wealthier buyers, with the chain largely catering to middle-and-lower-income shoppers. From that shopping clientele pool, 20% of middle-and-lower-income customers prioritized Walmart Supercenter as essential within their shopping rotation.<\/p>\n As for shopping behavior, higher-income Americans are more likely than their middle-and-lower-income counterparts to make more frequent grocery trips. Among the wealthiest customers, 39% of them shopped once a week compared to 36% of middle-and-lower-income Americans; that percentage gap grew when comparing shoppers who made several grocery store trips a week, with 34% of higher-income Americans and 25% of middle-to-lower-income Americans falling into that category.<\/p>\n Middle-and-lower-income Americans were more likely than their more affluent counterparts to shop only a few times each month, with 24% subscribing to that shopping behavior.<\/p>\n","protected":false},"excerpt":{"rendered":"For some, grocery shopping is merely checking off a weekly or biweekly chore. But for others, it’s a…\n","protected":false},"author":2,"featured_media":262942,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[821,820,82,84,83],"class_list":["post-370969","post","type-post","status-publish","format-standard","has-post-thumbnail","category-san-antonio","tag-mysabusiness","tag-mysastaff","tag-san-antonio","tag-san-antonio-headlines","tag-san-antonio-news"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts\/370969","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/comments?post=370969"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts\/370969\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/media\/262942"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/media?parent=370969"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/categories?post=370969"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/tags?post=370969"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}