{"id":371140,"date":"2026-07-13T14:14:10","date_gmt":"2026-07-13T14:14:10","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-tx\/371140\/"},"modified":"2026-07-13T14:14:10","modified_gmt":"2026-07-13T14:14:10","slug":"abbott-using-his-law-firms-tv-ads-to-advance-possible-run-for-dallas","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-tx\/371140\/","title":{"rendered":"Abbott using his law firm&#8217;s TV ads to advance possible run for Dallas"},"content":{"rendered":"<p><img alt=\"Dallas lawyer Ben Abbott, who is considering a run for Dallas mayor.\" loading=\"eager\" fetchpriority=\"high\"   style=\"aspect-ratio:3 \/ 4\" class=\"x100 y100 opc bgpc ofcv bgscv block bg-gray200 mnh0px fill\"\/><\/p>\n<p>Dallas lawyer Ben Abbott, who is considering a run for Dallas mayor.<\/p>\n<p>Courtesy: Ben Abbott &amp; Associates<\/p>\n<p>Personal injury lawyer Ben Abbott has spent years building one of Dallas&#8217; most recognizable legal brands through catchy TV commercials. Now he&#8217;s using a new series of ads to reintroduce himself as a community leader ahead of a possible <a href=\"https:\/\/www.dallasnews.com\/news\/politics\/article\/dallas-next-mayor-inherit-tough-challenges-run-22311797.php\" data-link=\"native\" class=\"\" rel=\"nofollow noopener\" target=\"_blank\">run for mayor.<\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/cdn-channels-pixel.ex.co\/events\/0012000001fxZm9AAE?integrationType=DEFAULT&amp;template=design%2Farticle%2Fplatypus_two_column.tpl\" alt=\"\" class=\"x1px y1px vh abs\" aria-hidden=\"true\" width=\"1\" height=\"1\"\/><\/p>\n<p>While the latest television spot includes the signature line, &#8220;Hello, Ben,&#8221; after a familiar jingle, most of the ad is devoted to Abbott making the case that he&#8217;s ready to lead Dallas.<\/p>\n<p>Abbott has not officially announced he&#8217;s running, though he&#8217;s making the rounds seeking support. He said the advertising campaign is intended to reshape his public image from trial lawyer to city advocate, even describing it as a &#8220;media stunt.&#8221;<\/p>\n<p class=\"uiTextSmall f aic jcc\">Article continues below this ad<\/p>\n<p>He said he believes Dallas wants a more engaged, hands-on approach focused on solving the city&#8217;s biggest challenges.<\/p>\n<p>&#8220;It&#8217;s technically a law firm ad,&#8221; Abbott said in an interview. &#8220;Obviously, it&#8217;s posturing to change from Ben the lawyer to Ben the community leader.&#8221;<\/p>\n<p>The commercials are the first phase of a broader media effort that will include radio, newspaper and digital advertising.<\/p>\n<p>Abbott is one of several <a href=\"https:\/\/www.dallasnews.com\/news\/politics\/article\/dallas-next-mayor-inherit-tough-challenges-run-22311797.php\" data-link=\"native\" class=\"\" rel=\"nofollow noopener\" target=\"_blank\">prominent figures weighing a run<\/a> for mayor in the November 2027 election to replace Mayor Eric Johnson, who will leave office because of term limits.<\/p>\n<p class=\"uiTextSmall f aic jcc\">Article continues below this ad<\/p>\n<p><img alt=\"Former Dallas ISD Superintendent Michael Hinojosa.\" loading=\"lazy\"   style=\"aspect-ratio:3 \/ 2\" class=\"x100 y100 opc bgpc ofcv bgscv block bg-gray200 mnh0px fill\"\/><\/p>\n<p>Former Dallas ISD Superintendent Michael Hinojosa.<\/p>\n<p>Angela Piazza\/Staff Photographer<\/p>\n<p>Former Dallas ISD Superintendent <a href=\"https:\/\/www.dallasnews.com\/news\/politics\/2022\/12\/06\/hinojosas-decision-not-to-run-for-mayor-leaves-johnson-without-key-challenger\/\" data-link=\"native\" class=\"\" rel=\"nofollow noopener\" target=\"_blank\">Michael Hinojosa <\/a>is expected to announce his mayoral candidacy as early as this week.<\/p>\n<p>Abbott has been considering a run since at least 2023, when he said he became increasingly disenchanted with Johnson and the city\u2019s direction.<\/p>\n<p>Eyeing City Hall<\/p>\n<p>Business leaders have taken notice of the emerging field, and some are looking to rally behind one candidate. It&#8217;s more likely, however, that their support will be split.\u00a0<\/p>\n<p class=\"uiTextSmall f aic jcc\">Article continues below this ad<\/p>\n<p>Abbott is betting his name recognition, along with his attempt to broaden his public image, will give him an advantage.<\/p>\n<p>While the ads are clearly campaign-related, they don&#8217;t appear to violate any city laws or election guidelines.<\/p>\n<p>The ad now running across media platforms features an intern at Abbott&#8217;s firm asking, &#8220;Who is Ben Abbott?&#8221;<\/p>\n<p>Abbott answers that he&#8217;s a husband, father and scoutmaster who has &#8220;created jobs and solved problems for people across Dallas.&#8221;<\/p>\n<p>&#8220;Leadership means showing up, listening and getting results,&#8221; he says, with an image of City Hall in the background. &#8220;Dallas deserves leadership that works as hard as the people who live here.&#8221;<\/p>\n<p class=\"uiTextSmall f aic jcc\">Article continues below this ad<\/p>\n<p>&#8220;Sounds like what Dallas needs,&#8221; the intern replies.<\/p>\n<p><img alt=\"A packed house listened to plans debated May 20 for repairing Dallas City Hall.\u00a0\" loading=\"lazy\"   style=\"aspect-ratio:4 \/ 3\" class=\"x100 y100 opc bgpc ofcv bgscv block bg-gray200 mnh0px fill\"\/><\/p>\n<p>A packed house listened to plans debated May 20 for repairing Dallas City Hall.\u00a0<\/p>\n<p>Steve Nurenberg\/The Dallas Morning News<\/p>\n<p>Abbott said more ads will begin later this month and continue through October.\u00a0<\/p>\n<p>Then, in November, the media campaign will switch to <a href=\"https:\/\/www.dallasnews.com\/arts-entertainment\/architecture\/2026\/01\/14\/lamster-how-to-fix-downtown-dallas\/\" data-link=\"native\" class=\"\" rel=\"nofollow noopener\" target=\"_blank\">issues facing Dallas<\/a>, including the city&#8217;s multimillion-dollar budget shortfall, the<a href=\"https:\/\/www.dallasnews.com\/sports\/stars\/article\/dallas-stars-arena-plano-willow-bend-mall-22204289.php\" data-link=\"native\" class=\"\" rel=\"nofollow noopener\" target=\"_blank\"> Stars\u2019 departure<\/a>, the <a href=\"https:\/\/www.dallasnews.com\/news\/politics\/article\/mavericks-valley-view-play-means-dallas-city-hall-22286508.php\" data-link=\"native\" class=\"\" rel=\"nofollow noopener\" target=\"_blank\">Mavericks\u2019 planned move from downtown <\/a>and the<a href=\"https:\/\/www.dallasnews.com\/opinion\/commentary\/article\/dallas-wings-city-hall-paige-bueckers-azzi-fudd-22335984.php\" data-link=\"native\" class=\"\" rel=\"nofollow noopener\" target=\"_blank\"> future of the Dallas Wings.<\/a><\/p>\n<p>&#8220;I&#8217;ve been active in the community,&#8221; he said. &#8220;It&#8217;s just putting my thoughts out there.&#8221;<\/p>\n<p class=\"uiTextSmall f aic jcc\">Article continues below this ad<\/p>\n<p>Though the ads are likely a prelude to a mayoral bid, Abbott said he isn&#8217;t using any political consultants or campaign operatives, at least not yet.<\/p>\n<p>&#8220;It&#8217;s just me and the interns,&#8221; he said.<\/p>\n<p>Abbott has other housekeeping matters, such as moving from Highland Park into the Dallas city limits.<\/p>\n<p>He said he&#8217;ll be in a new Preston Hollow home by December, which would satisfy the residency requirement to run for mayor.<\/p>\n<p class=\"uiTextSmall f aic jcc\">Article continues below this ad<\/p>\n<p>Abbott said his ties to Dallas stretch back decades. When he first arrived, he had $40 in his pocket and lived in a motel at Buckner Boulevard and Interstate 30. He took a bus downtown to his job.<\/p>\n<p>&#8220;I am truly from the mud,&#8221; he said.<\/p>\n","protected":false},"excerpt":{"rendered":"Dallas lawyer Ben Abbott, who is considering a run for Dallas mayor. Courtesy: Ben Abbott &amp; Associates Personal&hellip;\n","protected":false},"author":2,"featured_media":371141,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[102,104,2582,103,1115,287,88877,88000,88952,90463],"class_list":["post-371140","post","type-post","status-publish","format-standard","has-post-thumbnail","category-dallas","tag-dallas","tag-dallas-headlines","tag-dallas-mavericks","tag-dallas-news","tag-dallas-stars","tag-politics","tag-tp-dallas-wings","tag-tp-dallas-city-council","tag-tp-dallas-city-hall","tag-tp-texas-politics"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts\/371140","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/comments?post=371140"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts\/371140\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/media\/371141"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/media?parent=371140"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/categories?post=371140"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/tags?post=371140"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}