This World Cup is now a Super Bowl-like shameless money machine, and one helluva lot of fun. We are in the final week of this once-every-four-years event, and the return of the World Cup to the United States exceeded all expectations; it will not be another 30 years before it comes back to America.<\/p>\n
The semifinal between Spain and France on Tuesday in Arlington<\/a> will be the final match at \u201cDallas Stadium,\u201d which means the name of the venue, the real grass and the tinted windows will soon return to their original state.<\/p>\n American football will start here shortly, but it has been so much fun to concentrate on the other football this summer. The U.S. team did not win, but the tournament definitely had its winners and losers in DFW.<\/p>\n TEXAS WORLD CUP WINNERS<\/p>\n Fort Worth Stockyards<\/p>\n The city\u2019s controversial redevelopment and expansion of this tourist area netted the biggest gain of any one spot in the area. Out-of-towners who wanted to see \u201cTexas culture\u201d<\/a> flocked here to see the cattle drive, \u201creal\u201d cowboys, to see the rodeo and dance at Billy Bob\u2019s.<\/p>\n Most locals can tell you that much of \u201ccowboy culture\u201d is an exaggeration, essentially a daily dose of western Halloween, but foreigners clearly loved it.<\/p>\n Texas Live!<\/p>\n The bar\/restaurant spot located<\/a> in the same plaza area as Globe Life Mall morphed into the epicenter of the World Cup matches played at AT&T Stadium. Texas Live! was a second stadium for people who didn\u2019t have tickets to the actual matches, and a watch party spot for all others.<\/p>\n AT&T Stadium<\/p>\n This was the reason why DFW hosted the second-most matches<\/a> in the tournament; it delivered what FIFA wanted. The real grass and tinted windows were perfect, and the plaza area on the west side of the stadium served as party central for fans inside security.<\/p>\n Klyde Warren Park and Sundance Square<\/p>\n The respective areas in downtown Dallas and Fort Worth became the popular spots for World Cup watch parties, especially matches involving Mexico.<\/p>\n Klyde Warren Park<\/a> has undergone renovations and expansions over the years, and it really didn\u2019t need a \u201cboost\u201d of activity, but it\u2019s been nice to see this spot, as well as Fair Park near the Cotton Bowl, burst with World Cup fans.<\/p>\n Sundance Square, however, and downtown Fort Worth<\/a> for that matter, both needed a bump. Not sure if the World Cup will spur a renaissance of activity in the once thriving downtown, but it has been wonderful to see people congregate in this spot<\/a> to share in this global experience.<\/p>\n Buc-ee\u2019s<\/p>\n We\u2019re numb to a gas station that is the size of a Walmart, which serves food to patrons that can\u2019t sit down inside the place. Outsiders were stunned by this American phenomenon<\/a>, which was at times both refreshing, and kinda sad.<\/p>\n TEXAS WORLD CUP LOSERS<\/p>\n FC Dallas and Major League Soccer<\/p>\n Not sure who was in charge, but Major League Soccer has been invisible since the start of this tournament. MLS should have used this window of positive energy and publicity for the sport and flooded social media, and any other form of media, to sell its league, players and story. Instead \u2014 nothing.<\/p>\n The league has grown and expanded<\/a> its footprint all over the U.S. and is stable, but it blew its chance at increased awareness over the past 90 days when the focus of the entire world was on soccer.<\/p>\n U.S. soccer fans are no more aware of who and what the MLS is today than they were on June 1.<\/p>\n TCU<\/p>\n This time one year ago TCU was sure it would be picked as a host training site for one of the 48 teams<\/a> participating in this World Cup; as a result, it would receive positive exposure from foreign media, fan turnout and the team itself. For whatever reason, it didn\u2019t happen and Fort Worth\u2019s most prominent university was essentially shut out.<\/p>\n Sweden selected FC Dallas\u2019 facilities in Frisco; Czechia picked Mansfield\u2019s new stadium<\/a>; SMU was the designated warmup site for teams that flew into town for matches.<\/p>\n There was no way SMU was not going to be picked to do something of note for this tournament; the late Lamar Hunt, whose contributions to the sport are the single biggest reason why it\u2019s where it is today in America, has deep ties to SMU that his family maintains. The sight of Portugal\u2019s Cristiano Ronaldo<\/a> practicing at SMU\u2019s Washburne Soccer and Track Stadium in front of a large gathering of international press is one of those photo ops that AI can\u2019t create.<\/p>\n All of the above local destinations enjoyed varying degrees of positive national, and international, exposure and affiliation with this World Cup. TCU received none. Even Texas A&M grabbed some World Cup attention when Kyle Field hosted Argentina and Honduras<\/a> in a friendly on June 6.<\/p>\n Event officials estimated that the reason TCU was not picked was because it objected to one or two specifics mandated by visiting teams. One detail event organizers learned in dealing with FIFA, one \u201cNo\u201d ends the conversation.<\/p>\n Interstate 30 and Interstate 35<\/p>\n Foreign travelers quickly discovered what locals know \u2014 that driving on our main arteries is a medieval torture device. These poor people learned the hard way that I-35 is now a three-lane drag strip, only the obstacles are 18-wheelers, and 70 mph is the floor not the ceiling.<\/p>\n And the only time of day when I-30 is \u201cgood\u201d is between 2:30 and 3 a.m.<\/p>\n Game schedule dates, times, locations July 7 Rangers 8, L.A. Angels 3 July 8 L.A. Angels 13, Rangers 1 July 9 Rangers 7, L.A. Angels 6 July 10 Rangers 7, Houston 3 July 11 Houston 9, Rangers 3 July 12 Rangers 6, Houston 5 All-Star break July 17 at Atlanta, 6:15 p.m., CW July 18 at Atlanta, 3:10 p.m., RSN July 19 at Atlanta, 12:35 p.m., RSN July 20 vs. Chicago White Sox, 7:05 p.m., RSN July 21 vs. Chicago White Sox, 7:05 p.m., RSN July 22 vs. Chicago White Sox, 7:05 p.m., RSN July 2 Wings 86, Connecticut 83 July 5 Wings 89, Toronto 76 July 7 Wings 88, New York 77 July 10 Wings 108, Toronto 95 July 12 Wings 96, Chicago 91 July 16 vs. New York, 8 p.m., Amazon Prime Video July 19 vs. Los Angeles, 12 p.m., ABC July 22 at Portland, 9 p.m., KFAA, USA, CNBC All-Star break July 29 vs. Atlanta, 7 p.m., KFAA, USA July 31 at Washington, 6:30 p.m., Ion 2026 season Aug. 29 vs. North Carolina (at Dublin), 11 a.m., ESPN Sept. 12 vs. Grambling State, 7 p.m., ESPN+ Sept. 19 vs. Arkansas State, 7 p.m., ESPNU Sept. 26 at Central Florida, TBA Oct. 3 vs. BYU, TBA Oct. 17 at Baylor, TBA Oct. 24 vs. West Virginia, TBA Oct. 31 vs. Kansas, TBA Nov. 6 at Arizona, 9:15 p.m., ESPN Nov. 14 vs. Kansas State, TBA Nov. 21 vs. Utah, TBA Nov. 26 at Texas Tech, 7 p.m., ESPN Sept. 13 at N.Y. Giants, 7:20 p.m., NBC Sept. 20 vs. Washington, 3:25 p.m., Fox Sept. 27 vs. Baltimore (at Rio de Janeiro), 3:25 p.m., CBS Oct. 4 at Houston, 12 p.m., Fox Oct. 8 vs. Tampa Bay, 7:15 p.m., Amazon Prime Video Oct. 18 at Green Bay, 7:20 p.m., NBC Oct. 26 at Philadelphia, 7:15 p.m., ESPN, ABC Nov. 1 vs. Arizona, 12 p.m., Fox Nov. 8 at Indianapolis, 12 p.m., Fox Nov. 15 vs. San Francisco, 3:25 p.m., Fox Nov. 22 vs. Tennessee, 12 p.m., Fox Nov. 26 vs. Philadelphia, 3:30 p.m., Fox Dec. 7 at Seattle, 7:15 p.m., ESPN, ABC Dec. 20 at L.A. Rams, 3:25 p.m., CBS Dec. 27 vs. Jacksonville, 7:20 p.m., NBC Jan. 3 vs. N.Y. Giants, 12 p.m., Fox Jan. 9 or 10 at Washington, TBA All local matches at AT&T Stadium Group stage June 14 Japan 2, Netherlands 2 (Group F) June 17 England 4, Croatia 2 (Group L) June 22 Argentina 2, Austria 0 (Group J) June 25 Japan 1, Sweden 1 (Group F) June 27 Argentina 3, Jordan 1 (Group J) Knockout round June 30 Norway 2, Ivory Coast 1 (round of 32) July 3 Egypt 1, Australia 1 (Egypt wins 4-2 on PKs) (round of 32) July 6 Spain 1, Portugal 0 (round of 16) July 14 Semifinal: France vs. Spain, 2 p.m., Fox May 2 FC Dallas 2, NY Red Bulls 0 May 9 FC Dallas 3, Salt Lake 1 May 13 Vancouver 3, FC Dallas 2 May 16 FC Dallas 3, San Jose 2 May 23 FC Dallas 2, Colorado 1 World Cup break July 22 at Portland, 9:30 p.m., Apple TV July 25 at San Diego, 8:30 p.m., FS1, Apple TV Aug. 1 at LA Galaxy, 9:30 p.m., Apple TV Aug. 5 vs. Queretaro (at Mansfield Stadium), 7:30 p.m., Apple TV Aug. 8 vs. Chivas de Guadalajara (at San Jose, Calif.), 8 p.m., Apple TV July 25 Drift n Drag Aug. 1 NASCAR Racing Experience Aug. 29 Team Texas: David Starr’s Racing School Sept. 5 NASCAR Racing Experience <\/p>\n Mac Engel<\/a><\/p>\n Fort Worth Star-Telegram<\/p>\n Mac Engel is an award-winning columnist who has covered sports since the dawn of man; Cowboys, TCU, Stars, Rangers, Mavericks, etc. Olympics. Movies. Concerts. Books. He combines dry wit with 1st-person reporting to complement an annoying personality.
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\n Support my work with a digital subscription<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"FORT WORTH FIFA and event organizers promised DFW that this World Cup would deliver the equivalent of \u201cnine…\n","protected":false},"author":2,"featured_media":340687,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[116,118,117],"class_list":["post-372406","post","type-post","status-publish","format-standard","has-post-thumbnail","category-fort-worth","tag-fort-worth","tag-fort-worth-headlines","tag-fort-worth-news"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts\/372406","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/comments?post=372406"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts\/372406\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/media\/340687"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/media?parent=372406"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/categories?post=372406"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/tags?post=372406"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}