{"id":372424,"date":"2026-07-14T11:58:35","date_gmt":"2026-07-14T11:58:35","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-tx\/372424\/"},"modified":"2026-07-14T11:58:35","modified_gmt":"2026-07-14T11:58:35","slug":"h-e-b-to-open-two-joe-vs-smart-shops-in-texas-heres-where","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-tx\/372424\/","title":{"rendered":"H-E-B to open two Joe V&#8217;s Smart Shops in Texas \u2014 here&#8217;s where"},"content":{"rendered":"<p>Texas&#8217; biggest grocery chain has just <a href=\"https:\/\/newsroom.heb.com\/two-new-joe-vs-smart-shops-coming-to-houston-area\/\" data-link=\"native\" rel=\"noopener nofollow\" target=\"_blank\" class=\"\">announced <\/a>new affordable grocery stores set for Space City. San Antonio-based\u00a0<a href=\"https:\/\/www.mysanantonio.com\/news\/south-texas\/article\/heb-remodel-texas-22326632.php\" data-link=\"native\" rel=\"noopener nofollow\" target=\"_blank\" class=\"\">H-E-B <\/a>is planning to open two <a href=\"https:\/\/www.mysanantonio.com\/business\/article\/heb-openings-2025-21219453.php\" data-link=\"native\" rel=\"noopener nofollow\" target=\"_blank\" class=\"\">Joe V&#8217;s Smart Shops<\/a> in the Houston area.\u00a0<\/p>\n<p>The first store will be located near Houston&#8217;s City Park community at 1227\u00a0W. Orem Drive near Highway 288 and the second will be in Humble at 19611 US-59 near Interstate 69. These two new Joe\u00a0V&#8217;s come as the grocer continues its plans to expand its successful low-price value grocery store concept across the Lone Star State.\u00a0<\/p>\n<p>The two locations will also be the first Joe V\u2019s Smart Shops to offer H-E-B South Flo Pizza, which serves\u00a0fresh, handcrafted pizzas served in-house daily and as a grab-and-go meal option. Both Houston stores will also offer Home Delivery to serve even more customers throughout the community and surrounding neighborhoods.<\/p>\n<p>H-E-B said work is already underway on both 57,000-square-foot stores,\u00a0which are expected to open next year. Joe V&#8217;s Humble is slated for early 2027 and the Orem Drive store is set for a late 2027 debut. \u00a0<\/p>\n<p>Each new Houston-area store will employ more than 200 Joe\u00a0V\u2019s workers or partners.\u00a0<\/p>\n<p>Founded by H-E-B in 2010 in Houston, Joe\u00a0V&#8217;s Smart Shops is a low-price grocery store brand designed to compete with discount chains, according to the company. While the concept has a smaller footprint than a traditional\u00a0H-E-B, Joe V&#8217;s offers everyday essentials, fresh produce and in-store cut meats, breads and more.\u00a0\u00a0<\/p>\n<p>The chain operates 14 locations, primarily in Houston (11), and three in the <a href=\"https:\/\/www.mysanantonio.com\/business\/article\/heb-joe-vs-north-texas-21198992.php\" data-link=\"native\" rel=\"noopener nofollow\" target=\"_blank\" class=\"\">Dallas-Fort Worth metroplex<\/a>. Joe\u00a0V\u2019s Smart Shop currently employs more than 2,700 people across more than a dozen stores in the Houston and Dallas areas.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"Texas&#8217; biggest grocery chain has just announced new affordable grocery stores set for Space City. San Antonio-based\u00a0H-E-B is&hellip;\n","protected":false},"author":2,"featured_media":372425,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[56,58,57,821,820],"class_list":["post-372424","post","type-post","status-publish","format-standard","has-post-thumbnail","category-houston","tag-houston","tag-houston-headlines","tag-houston-news","tag-mysabusiness","tag-mysastaff"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts\/372424","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/comments?post=372424"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts\/372424\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/media\/372425"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/media?parent=372424"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/categories?post=372424"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/tags?post=372424"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}