LUBBOCK, Texas (KCBD) – Lubbock is preparing for an influx of visitors as football fans descend on the city for what\u2019s expected to be one of the busiest weekends of the year.<\/p>\n
Local businesses, from restaurants to hotels, are looking forward to the economic boost that comes with major game weekends.<\/p>\n
John Osborne, president of the Lubbock Economic Development Alliance, says these events benefit the entire community.<\/p>\n
\u201cFor many of them they have never been here before or haven\u2019t been here in a long time,\u201d Osborne said. \u201cYou have both future students who want to be here or alumni that want to come back to see what\u2019s happened at the university.\u201d<\/p>\n
Lisa West owns Spanky\u2019s restaurant, located directly across from campus. After 43 years in business, Spanky\u2019s has weathered many big game weekends, including when College GameDay visited in 2008.<\/p>\n
West says the atmosphere around this weekend feels different from previous years.<\/p>\n
\u201cIt\u2019s a lot more tension, Tech in general has grown so much from \u201908 as you can imagine so long ago,\u201d West said. \u201cIt\u2019s just really exciting. It\u2019s really fun for us as business owners to see that growth because people are so dedicated and loyal to all those local businesses and it means a lot to us.\u201d<\/p>\n
While established businesses like Spanky\u2019s know what to expect, newer establishments are particularly excited about the potential revenue boost.<\/p>\n
\u201cThe influx of income during this time is huge,\u201d West said. \u201cIt makes or breaks a lot of the newer businesses that haven\u2019t been here as long. It really is exciting to me.\u201d<\/p>\n
As visitors fill the city and red and black colors appear throughout Lubbock, business owners hope the weekend creates lasting impressions that bring people back long after the game ends.<\/p>\n
The economic impact of major football weekends extends well beyond the immediate spending, creating opportunities for businesses to showcase what Lubbock has to offer to potential future visitors.<\/p>\n
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