Gold\u2019s Gym, a Dallas-based fitness brand that traces its roots to Venice Beach and Arnold Schwarzenegger, named Brad Reynolds as its new sole CEO, the company announced Monday.\u00a0<\/p>\n
Reynolds joined Gold\u2019s Gym in September and was previously serving as co-CEO alongside Danny Waggoner, a company veteran who will now serve as chief operating officer. Before joining Gold\u2019s Gym, Reynolds served as chief financial officer for Shipley Do-Nuts and Blaz Pizza, among other roles. \u00a0<\/p>\n
His elevation to sole CEO comes as Gold\u2019s Gym, which went through a COVID-era bankruptcy sale, is increasingly focusing on a franchise model as a means to continue growing its brand.\u00a0<\/p>\n
\u201cWe are going to build a best-in-class franchise organization, raise the bar on member experience, reflecting the full weight of what Gold\u2019s Gym means to people,\u201d Reynolds said in a release, \u201cand make Gold\u2019s Gym the standard every other fitness brand measures itself against.\u201d\u00a0<\/p>\n
The brand later this year is planning to open a flagship location in greater Dallas as a kind of testing ground for equipment and various \u201ccreative experiences,\u201d the release said. Its existing locations include gyms in Richardson, Flower Mound and Highland Meadows, as well as Waco and Austin, where it opened another flagship last summer<\/a>. \u00a0<\/p>\n The first Gold\u2019s Gym opened in 1965 in Los Angeles\u2019 Venice Beach neighborhood by Joe Gold, an entrepreneur and bodybuilder, and a few years later emerged as the \u201csecond home\u201d for a young\u00a0Schwarzenegger, the former California governor wrote in a blog post last year<\/a>.\u00a0<\/p>\n While in its early days the gym was largely associated with bodybuilding, over time the company expanded into one of the largest fitness brands in the world, with hundreds of locations in the U.S. and abroad. The company moved its headquarters from California to North Texas in the early 2000s, and moved into its current corporate headquarters<\/a> in the Lincoln Center office complex in North Dallas in 2020.\u00a0<\/p>\n The same year, as COVID-19 ground much of American life to a halt, the company, then mostly owned by Dallas billionaire Robert Rowling\u2019s TRT Holdings, filed for Chapter 11 bankruptcy protections and closed dozens of corporate-owned clubs. \u201cWe are 1,000% not going out of business,\u201d then CEO Adam Zeitsiff said at the time<\/a>. \u201cThis is a result of the COVID-19 global pandemic.\u201d\u00a0<\/p>\n Soon after Gold\u2019s Gym was purchased for $100 million through a court-run bankruptcy auction by the German firm RSG Group, which still owns the brand.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"Gold\u2019s Gym, a Dallas-based fitness brand that traces its roots to Venice Beach and Arnold Schwarzenegger, named Brad…\n","protected":false},"author":2,"featured_media":374333,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[732,102,104,103],"class_list":["post-374332","post","type-post","status-publish","format-standard","has-post-thumbnail","category-dallas","tag-article","tag-dallas","tag-dallas-headlines","tag-dallas-news"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts\/374332","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/comments?post=374332"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts\/374332\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/media\/374333"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/media?parent=374332"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/categories?post=374332"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/tags?post=374332"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}