deal for the Park Cities CDJR<\/a> site in Dallas wrapped up around September of last year.<\/p>\nCarvana renovated that dealership and launched the new approach in June. Earlier this month,\u00a0Keiser said she was encouraged by \u201cwhat we\u2019re seeing so far\u201d as shoppers signal they like what they find, as some visit more than once.\u00a0<\/p>\n
The local site is providing room for evolving and learning about the potential of the new approach at the dealership that includes transparent, no-haggle pricing.\u00a0<\/p>\n
\u201cDallas is just this thriving metropolis, right?,\u201d\u00a0Keiser said. \u201cI think we have always tried to build for all car buyers and sellers, and really change the experience for all car buyers and sellers \u2014\u00a0and Dallas gives us access to a true cross section of who those car buyers and sellers might be.\u201d<\/p>\n
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The Carvana dealership in Dallas where customers can use QR codes to learn more about a vehicle.\u00a0<\/p>\n
Brian Womack<\/p>\n
Carvana has a history in the Dallas area with customers that long predate the new dealership. That includes the famous tall vending machines, with one in Frisco and a more recent one in Fort Worth.\u00a0<\/p>\n
The new dealership site covers nearly four acres, and that doesn\u2019t include a service center that\u2019s nearby. It’s located near Dallas Love Field on Mockingbird Lane.<\/p>\n
The new approach is demonstrating that there are a \u201ca number of people\u201d that are interested in purchasing vehicles just as they might buy something online, according to Alan Haig, president at Haig Partners, an advisory firm for buying and selling dealerships in the industry.\u00a0<\/p>\n
\u201cI think it’s a significant development,\u201d\u00a0Haig said. \u201c\u2026 I like the idea of giving consumers choices on how to buy a vehicle.\u201d<\/p>\n
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There are clearly options for customers at the Dallas site. Walk into the showroom, and they\u2019ll see comfy seating,\u00a0cornhole and live plants \u2014 and without the old-school offices for sales.\u00a0<\/p>\n
In the middle of the showroom is a gigantic cube with screens that stretch to about 10 feet tall. On the display, visitors can scan a QR code \u2014 and access information about a vehicle on their smartphones.<\/p>\n
Then, they can select what they want, such as two doors or four doors. At the same time, images related to those choices pop up on the massive screen, letting family members (or whoever else came with them) participate.<\/p>\n
\u201cThis is a self-directed experience,\u201d\u00a0Keiser said. \u201cWe’re here to guide you, we’re here to welcome you, but ultimately you don’t need us following alongside you.\u201d\u00a0<\/p>\n
From the cube, visitors can go to the lots where the different brands are cordoned off in separate zones that showcase the vehicles. So, if someone wants a Jeep they can find models in Zone\u00a0C and D.\u00a0<\/p>\n
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And the lot is hardly traditional. The automobiles aren\u2019t slotted into long rows of typical parking spaces. Instead, they\u2019re displayed in a more open, inviting space, at various angles where customers can sort of browse among them. And the vehicle doors are unlocked, so no need to find someone with a key. Customers can sit down in the driver\u2019s seat, check out the roominess or let the kids see how they like something.\u00a0<\/p>\n
At the same time, there are\u00a0QR codes for each vehicle, giving information that helps guide the buyer.<\/p>\n
It aims to be as if someone were to \u201cwalk into a retail store and pick up and touch the inventory \u2014 see how it feels in your hand,\u201d Keiser said. \u201cWe wanted people to be able to do that with what’s ultimately an even bigger purchase of a car, and really feel comfortable and empowered.\u201d<\/p>\n
Even the material of the lot is different in some areas, with a soft material that you might find at a park. The \u201cplayground\u201d is also colorful, showing off blue hues in some spots. \u00a0<\/p>\n
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The Carvana lot in Dallas where customers can use QR codes to get more information on vehicles.\u00a0<\/p>\n
Brian Womack<\/p>\n
And if they want a test drive? Just tap a button on your phone and someone will bring the same car you’re looking at from another area to a shaded spot. In keeping with the self-guided theme, no one from the dealership is required to join the behind-the-wheel experience.\u00a0<\/p>\n
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Once a customer decides the make and model of their car, they can use that smartphone \u2014 or other devices on-site if needed \u2014 to finish up the process. Buyers can get a price on their trade-in and get financing as well. That can all be handled on site \u2014 or wherever they\u2019d like. Then, they can just wait for the car to be delivered.\u00a0<\/p>\n
\u201cYou’ll notice from the minute you come here that, like, this looks a lot like a normal dealership, and then also really different all at the same time,\u201d\u00a0Keiser said.<\/p>\n","protected":false},"excerpt":{"rendered":"The Carvana dealership in Dallas where customers can browse through cars by looking for individual brands located within…\n","protected":false},"author":2,"featured_media":374420,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[96022,102,104,103,952],"class_list":["post-374419","post","type-post","status-publish","format-standard","has-post-thumbnail","category-dallas","tag-business-retail","tag-dallas","tag-dallas-headlines","tag-dallas-news","tag-retail"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts\/374419","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/comments?post=374419"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts\/374419\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/media\/374420"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/media?parent=374419"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/categories?post=374419"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/tags?post=374419"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}