{"id":377665,"date":"2026-07-18T04:35:21","date_gmt":"2026-07-18T04:35:21","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-tx\/377665\/"},"modified":"2026-07-18T04:35:21","modified_gmt":"2026-07-18T04:35:21","slug":"a-fort-worth-born-bakery-returns-home","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-tx\/377665\/","title":{"rendered":"A Fort Worth-born bakery returns home"},"content":{"rendered":"

After more than a decade without a Fort Worth<\/a> location, J. Rae’s Bakery<\/a> returned to the city where its story began.\u00a0<\/p>\n

The bakery opened a store on July 16, 2026, on West 7th Street in Fort Worth, marking a return to its roots nearly 18 years after Jana Howell founded the business in 2008.\u00a0<\/p>\n

The new store is led by Audrey Dixon, Howell’s niece, who opened a store in Dallas in 2021<\/a>.\u00a0<\/p>\n

“It’s so exciting,” Dixon said in a statement. “My aunt Jana started J. Rae’s in Fort Worth, and to now be in a position where we can open a second location right back where it all began is so special.”\u00a0<\/p>\n

\"Audrey<\/p>\n

Audrey Dixon (left) opened a J. Rae’s store in Dallas and now in Fort Worth, carrying on the legacy of her aunt, Jana Howell (right), who founded the bakery in 2008. (Samantha Marie Photography\/Courtesy of J. Rae’s)<\/p>\n

The original J. Rae’s, on Foch Street in Fort Worth, was sold in 2013.<\/p>\n

Over the years, Dixon said, customers would drive all the way to Dallas to buy the well-known decorated cookies.\u00a0<\/p>\n

The new store spans 1,700 square feet and retains the brand’s signature design, featuring black-and-white stripes and pink accents.\u00a0<\/p>\n

Cookies remain the shop’s specialty. Offerings include hand-decorated sugar cookies, cupcakes, cheesecakes, cake balls, cookie cakes and classic cookies.\u00a0<\/p>\n

“Decorating is important, but flavor always comes first,” Dixon said. “We want our products to be as delicious as they are beautiful.”\u00a0<\/p>\n

\"After<\/p>\n

After more than a decade without a Fort Worth location, J. Rae’s Bakery returned to the city where its story began. (Samantha Marie Photography\/Courtesy of J. Rae’s)<\/p>\n

The bakery also accepts custom orders for birthdays, parties, corporate events and any special celebration.\u00a0<\/p>\n

J. Rae’s is located at 3330 W. 7th St, Fort Worth, and 5600 W. Lovers Lane,\u00a0#143, Dallas. jraesdfw.com.<\/a>\u00a0<\/p>\n

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Sign up for the Morning Roundup, a free newsletter delivering the latest North Texas news each morning.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"After more than a decade without a Fort Worth location, J. Rae’s Bakery returned to the city where…\n","protected":false},"author":2,"featured_media":377666,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[133539,133540,116,118,117,133542,133543,133541,105937,133544],"class_list":["post-377665","post","type-post","status-publish","format-standard","has-post-thumbnail","category-fort-worth","tag-audrey-dixon","tag-decorated-cookies","tag-fort-worth","tag-fort-worth-headlines","tag-fort-worth-news","tag-j-rae","tag-j-raes-bakery","tag-jana-howell","tag-samantha-marie","tag-sugar-cookies"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts\/377665","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/comments?post=377665"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts\/377665\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/media\/377666"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/media?parent=377665"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/categories?post=377665"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/tags?post=377665"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}