{"id":378903,"date":"2026-07-19T18:48:12","date_gmt":"2026-07-19T18:48:12","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-tx\/378903\/"},"modified":"2026-07-19T18:48:12","modified_gmt":"2026-07-19T18:48:12","slug":"mexican-pharmacy-mascot-dr-simi-draws-a-crowd-at-houston-cvs","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-tx\/378903\/","title":{"rendered":"Mexican pharmacy mascot Dr. Simi draws a crowd at Houston CVS"},"content":{"rendered":"

A gasp came from the crowd as Dr. Simi \u2014 the\u00a0large, mustachioed Mexican pharmacy mascot<\/a> wearing a white doctor\u2019s coat \u2014 walked out of the CVS Pharmacy in Southwest Houston.<\/p>\n

Damian Solis, a 12-year-old who donned a green Mexico soccer jersey for the event, persuaded his father to drive him 30 minutes to the\u00a0CVS after seeing videos advertising it on TikTok.<\/p>\n

\u201cI wanted to come here because I just love the character Dr. Simi and I\u2019ve seen him everywhere in Mexico,\u201d Solis said.<\/p>\n

Fans at the event who bought\u00a0$50 worth of Similares products, including\u00a0skincare products, vitamin gummies and\u00a0socks adorned with Dr.\u00a0Simi\u2019s face,\u00a0could receive a Dr. Simi plush that they could customize on the spot with clothes and accessories.<\/p>\n

There were actually two Dr.\u00a0Simi mascots at Sunday’s event, one in the classic white coat and another wearing a Mexico soccer jersey. Both visited with fans.<\/p>\n

\u201cSimi, Baila!\u201d one shouted while waiting in line, as the mascot began to move to\u00a0the Cumbia music that blasted from the DJ stand.\u00a0<\/p>\n

Nineteen-year-old Ashley Perez, who came with her younger sister and older cousin, said she was proud to see how many people showed up to the event.<\/p>\n

\u201cGrowing up (and) going to Mexico a lot, seeing Dr. Simi being at the pharmacies, and now seeing it come to the United States, and seeing that he’s also popular here, too, it makes us proud as Mexicans, knowing that it’s not just in Mexico that he can make people happy,\u201d Perez said.<\/p>\n

Dr. Simi has been a fixture at\u00a0Farmacias Similares in Mexico since the late 1990s, but the company didn\u2019t expand sales in the United States until Sept. 2025.\u00a0Similares, which has a U.S. headquarters in Austin, began selling products at CVS locations in\u00a0Texas and California before expanding to Florida and Nevada, according to event coordinator and brand ambassador\u00a0Mauricio Trejo.\u00a0<\/p>\n

\u201cWe hope that the people know the brand, but know why we are here because we want to help all the people,\u201d Trejo said. \u201cThat is the principle objective.\u201d<\/p>\n

While many people lined up to see Dr. Simi on Sunday wore Mexico soccer jerseys and spoke Spanish, not all fans of Dr.\u00a0Simi are Mexican. Shelby Ward, 31, fell in love with Dr. Simi after seeing a mascot plush on Facebook Marketplace.<\/p>\n

\u201cI obviously thought it was KFC, and I was really curious, so I kind of went down a rabbit hole on Facebook or the internet in general, for about three hours, and then, I was like, \u2018This is the coolest thing I’ve ever heard,\u2019\u201d Ward said.<\/p>\n","protected":false},"excerpt":{"rendered":"A gasp came from the crowd as Dr. Simi \u2014 the\u00a0large, mustachioed Mexican pharmacy mascot wearing a white…\n","protected":false},"author":2,"featured_media":378904,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[56,58,57],"class_list":["post-378903","post","type-post","status-publish","format-standard","has-post-thumbnail","category-houston","tag-houston","tag-houston-headlines","tag-houston-news"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts\/378903","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/comments?post=378903"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts\/378903\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/media\/378904"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/media?parent=378903"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/categories?post=378903"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/tags?post=378903"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}