{"id":381455,"date":"2026-07-21T21:17:06","date_gmt":"2026-07-21T21:17:06","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-tx\/381455\/"},"modified":"2026-07-21T21:17:06","modified_gmt":"2026-07-21T21:17:06","slug":"sonic-guild-austin-helps-local-music-professionals-chase-big-dreams","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-tx\/381455\/","title":{"rendered":"Sonic Guild Austin helps local music professionals chase big dreams"},"content":{"rendered":"

Austin\u2019s music scene thrives on collaboration, and Sonic Guild<\/a> is helping fuel that creativity by directly supporting the artists and producers who make the city\u2019s sound so special.<\/p>\n

New executive director Bobby Garcia and Glass Mansions<\/a> frontwoman Jayna Doyle joined Trevor Scott to share how the organization is helping musicians fund new projects, tour more, and keep creating. <\/p>\n

SEE THE FULL INTERVIEW IN THE VIDEO ABOVE<\/p>\n

\"{p}New<\/p>\n

New executive director Bobby Garcia and Glass Mansions frontwoman Jayna Doyle joined Trevor Scott to share how the organization is helping musicians fund new projects, tour more, and keep creating.<\/p>\n

A Membership That Gives Back<\/p>\n

Sonic Guild<\/a> works as a membership-based organization where supporters help fund artist grants while also gaining access to concerts and events throughout the year.<\/p>\n

\u201cI like to call them a membership of superfans that actually make a direct investment in the future of artists,\u201d Garcia said.<\/p>\n

Members receive perks like free shows, a spring music fest and the annual Sonic Guild Ball, but Garcia says the biggest reward is supporting Austin\u2019s music ecosystem.<\/p>\n

Helping Artists Create<\/p>\n

Jayna says Sonic Guild made a huge difference for Glass Mansions.<\/a><\/p>\n

\u201cWe were sitting on a lot of music that, as an independent artist, we couldn’t really handle funding ourselves,\u201d she said. \u201cOnce we got the grant, we immediately went into the studio and made this.\u201d<\/p>\n

The band recently released a new EP and is now taking it on tour.<\/p>\n

Supporting Producers, Too<\/p>\n

Sonic Guild is also expanding its reach with a new producers grant, underwritten by the Armor Family Foundation.<\/p>\n

Garcia said the goal is to recognize the many people who help bring music to life behind the scenes.<\/p>\n

\u201cProducers play a really incredible role in making sure they’re sitting hand in hand next to an artist and helping them get through the technical parts that really create the art,\u201d he said.<\/p>\n

This year\u2019s grant cycle drew dozens of submissions from Austin and Seattle, with recipients to be announced soon.<\/p>\n

Funding Tour Life<\/p>\n

Touring is another major expense for independent musicians, and Sonic Guild\u2019s tour grants are designed to help.<\/p>\n

Garcia said artists can apply online, and the grants can support roughly 150 tour dates throughout the year.<\/p>\n

\u201cWe really see the tour support stuff as a natural extension of what we started with,\u201d he said.<\/p>\n

Upcoming Sonic Guild Events<\/a><\/p>\n

Sonic Guild\u2019s next member showcase is happening this Saturday, with a public-facing show set for August 7 at The Center. The organization\u2019s annual ball will follow in December.<\/p>\n

For more information, visit SonicGuild.org.<\/a><\/p>\n

\"Sonic<\/p>\n

Sonic Guild helps Austin musicians chase big dreams, with grants and industry support<\/p>\n","protected":false},"excerpt":{"rendered":"Austin\u2019s music scene thrives on collaboration, and Sonic Guild is helping fuel that creativity by directly supporting the…\n","protected":false},"author":2,"featured_media":381456,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[132,134,133],"class_list":["post-381455","post","type-post","status-publish","format-standard","has-post-thumbnail","category-austin","tag-austin","tag-austin-headlines","tag-austin-news"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts\/381455","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/comments?post=381455"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts\/381455\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/media\/381456"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/media?parent=381455"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/categories?post=381455"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/tags?post=381455"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}