{"id":382486,"date":"2026-07-22T15:06:57","date_gmt":"2026-07-22T15:06:57","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-tx\/382486\/"},"modified":"2026-07-22T15:06:57","modified_gmt":"2026-07-22T15:06:57","slug":"massive-holiday-walk-through-is-coming-to-fort-worth","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-tx\/382486\/","title":{"rendered":"Massive holiday walk-through is coming to Fort Worth"},"content":{"rendered":"

An ambitious new holiday venue is coming to Fort Worth from an acclaimed entertainment team. Called Saint Nicks Ranch<\/a>, it’ll be a massive, immersive walk-through Christmas attraction situated on a 75-acre property, 15 minutes outside of downtown Fort Worth.<\/p>\n

Construction is already underway. They’ll reveal the exact address after they get nearer to completion, and will open in time for the holiday season in 2027.<\/p>\n

The concept is a new partnership between Tell Family Lights LLC \u2014 the family-run Christmas lights company that has earned many a nod for their annual displays \u2014 and hospitality veteran Emil Bragdon, the prolific founder of Funky Lime Hospitality (Reservoir, Whiskey Garden, No Vacancy, and more).<\/p>\n

Bragdon and Tell Family Lights founders Jeff and Jennifer Tell bonded over their shared desire to create not only a cutting-edge destination<\/a> but also a legacy project they hope will outlast them both.<\/p>\n

“Our vision has always been to create that extra special thing that bonds us all together during the holiday season,” they say. “We wanted to build a destination where families could make memories for generations \u2014 something our children, your children, and countless families after them could experience together.”<\/p>\n

The venue<\/a> will offer capacity for 15,000 guests, with parking for 3,000 vehicles \u2014 a larger-than-life walk-through holiday destination with lights and immersive experiences.<\/p>\n

The Tell family has been lighting up their own home in far north Fort Worth since 2018 with a synchronized Christmas lights show that annually makes CultureMap’s lists<\/a> of must-see<\/a> displays. In 2022, they expanded<\/a> with a venture called Sugar Lane Lights, a not dissimilar endeavor featuring a mile-long drive on rented land in Haslet with 2 million LED lights synced to holiday songs.<\/p>\n

After Sugar Lane Lights came to an end in 2024, Tell partnered up with Bragdon, who’d been a fan of their annual light show and had approached them previously.<\/p>\n

Key to their success was finding a plot of land they could buy and own, which they found after much searching off a buzzy freeway. They’re not ready to share all the details, but in the past four months, they’ve built a barn, planted trees, and installed infrastructure including power and irrigation, with the park and parking lot still to come.<\/p>\n

The Tells have served as consultants for other major lights displays in Texas and the U.S., but Jeff says they’re saving the best for this very personal project.<\/p>\n

“Every part of this we have designed to be custom \u2014 nothing off the shelf, from start to finish,” Jeff says.<\/p>\n

Bragdon is a wellspring of creativity whose past projects include No Vacancy, a subterranean bar in the West 7th District he built<\/a> from scratch. At Saint Nicks Ranch, he’ll lend his hospitality expertise with an innovative food & beverage component, name and concept still TBA.<\/p>\n

“We’ll be integrating a food program that pushes the envelope, part of a package of amenities at the park,” Bragdon says.<\/p>\n

Christmas will be the pinnacle, but they’ll expand into other holiday installations, as well as activations outside of the holiday realm, including music festivals, outdoor events, and rentals.<\/p>\n

“We’ve already had requests including someone who wants to get married there and do a wedding with a holiday theme,” Bragdon says.<\/p>\n

The immersive experience field has expanded greatly in recent years with international companies like Exhibition Hub and Fever trotting out installations at a regular clip. Bragdon and Tell want to offer a locally-grown concept.<\/p>\n

“We wanted to do something special for the Metroplex, something that will be here for generations, even if Jeff and I are long gone,” Bragdon says.<\/p>\n","protected":false},"excerpt":{"rendered":"An ambitious new holiday venue is coming to Fort Worth from an acclaimed entertainment team. Called Saint Nicks…\n","protected":false},"author":2,"featured_media":382487,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[7748,124208,7746,116,118,117,1972,5147,891,423],"class_list":["post-382486","post","type-post","status-publish","format-standard","has-post-thumbnail","category-fort-worth","tag-christmas","tag-christmas-attraction","tag-christmas-lights","tag-fort-worth","tag-fort-worth-headlines","tag-fort-worth-news","tag-holidays","tag-immersive-experience","tag-lights","tag-openings"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts\/382486","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/comments?post=382486"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts\/382486\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/media\/382487"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/media?parent=382486"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/categories?post=382486"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/tags?post=382486"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}