{"id":383411,"date":"2026-07-23T04:16:52","date_gmt":"2026-07-23T04:16:52","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-tx\/383411\/"},"modified":"2026-07-23T04:16:52","modified_gmt":"2026-07-23T04:16:52","slug":"business-of-home","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-tx\/383411\/","title":{"rendered":"Business of Home"},"content":{"rendered":"<p>Business of Home and Four Hands welcomed designers to the furniture brand\u2019s flagship showroom in South Austin for a live\u00a0edition of\u00a0Ask Us Anything, bringing the popular Trade Tales companion podcast to the stage for an engaging morning of honest conversation and actionable business advice.<\/p>\n<p>Moderated by Business of Home editor in chief Kaitlin Petersen, the panel featured\u00a0<a href=\"https:\/\/businessofhome.com\/articles\/how-evan-millard-used-showhouses-to-launch-his-design-career\" rel=\"nofollow noopener\" target=\"_blank\">Evan Mill\u00e1rd<\/a>, <a href=\"https:\/\/businessofhome.com\/articles\/melissa-oholendt-on-how-to-become-the-creative-director-of-your-design-firm\" rel=\"nofollow noopener\" target=\"_blank\">Melissa Oholendt<\/a> and\u00a0<a href=\"https:\/\/businessofhome.com\/articles\/how-audrey-scheck-established-her-firm-s-c-suite\" rel=\"nofollow noopener\" target=\"_blank\">Audrey Scheck<\/a>\u2014all former guests on the podcast\u2014who tackled anonymously submitted questions from fellow designers and fielded thoughtful queries\u00a0from the audience. Together, they shared candid perspectives on the challenges of growing a design firm, drawing from their own experiences to offer practical strategies for navigating everything from capturing qualified leads and investing wisely in project photography to itemizing time on invoices and improving a firm\u2019s profit margin.\u00a0<\/p>\n<p>The conversation was refreshingly transparent, with panelists openly discussing both successes and setbacks, creating an environment where attendees could learn from real-world experiences and connect over the shared realities of running a design business. Audience participation added another layer to the discussion, sparking stimulating conversations and leaving guests with tangible takeaways they could apply to their own firms.<\/p>\n<p>\u201cEvan, Melissa and Audrey arrived in Austin ready to give advice,\u201d\u00a0said\u00a0Petersen, host of the Trade Tales podcast. \u201cIn the true spirit of Ask Us Anything, they kept us all laughing while delivering thoughtful\u2014and sometimes provocative\u2014business insights. They didn\u2019t shy away from talking about the challenges of entrepreneurship, but they also offered an inspiring road map to success.\u201d<\/p>\n<p>\u201cIt was such a pleasure to host Evan, Audrey\u00a0and Melissa in our Austin showroom and hear their expertise on the real questions designers are navigating today,\u201d said Josh Jarboe, senior vice president of sales at Four Hands.\u00a0\u201cSo much of what we do here at Four Hands is about making life easier for our designer friends and partners, and we\u2019re grateful to Business of Home and Kaitlin for bringing this podcast taping to our showroom once again and creating space for conversations that move the industry forward.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"Business of Home and Four Hands welcomed designers to the furniture brand\u2019s flagship showroom in South Austin for&hellip;\n","protected":false},"author":2,"featured_media":383412,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[132,134,133,135266],"class_list":["post-383411","post","type-post","status-publish","format-standard","has-post-thumbnail","category-austin","tag-austin","tag-austin-headlines","tag-austin-news","tag-four-hands-and-boh-host-trade-tales-live-ask-us-anything-in-austin"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts\/383411","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/comments?post=383411"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts\/383411\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/media\/383412"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/media?parent=383411"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/categories?post=383411"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/tags?post=383411"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}