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Chuck E. Cheese’s first Adventure World location opened in Arlington in November 2025.<\/p>\n
Courtesy of Chuck E. Cheese<\/p>\n
Chuck\u00a0E. Cheese is developing its second Adventure World location in Plano, following the launch<\/a> of the kids\u2019 entertainment brand\u2019s new active play concept in Arlington last year.<\/p>\n The project is coming to Creek Walk Village, a shopping complex at 801 W. 15th St., according to a filing with the Texas Department of Licensing and Regulation. Renovations at the 18,000-square-foot site will begin Sept. 7 and expected to be completed by Dec. 7, according to the filing.<\/p>\n CEC Entertainment, Chuck E. Cheese\u2019s Irving-based parent company, has not commented publicly on the new location and did not respond to a request from The Dallas Morning News for more information, including when the site is expected to open to the public.<\/p>\n Article continues below this ad<\/p>\n But the new Adventure World facility joins a recent push by the company to expand its entertainment portfolio beyond the traditional arcade-and-pizza concept fans are familiar with as it faces pressure to reevaluate its business model.<\/p>\n Chuck E. Cheese operates 467 locations across the U.S. and Canada, according to its website. But that number is down from over 600 locations in 2020, when a harsh slowdown in demand during the COVID-19 pandemic pushed the entertainment giant to file for Chapter 11 bankruptcy<\/a>. The company was also carrying nearly $1 billion in debt from a leveraged buyout in 2014.<\/p>\n In recent years, the brand has been experimenting with new \u201cactive play\u201d spaces at many of its remaining locations to help drive demand and lessen the burden of its ongoing financial troubles.<\/p>\n In 2024, Chuck E. Cheese began rolling out play areas called\u00a0Ninja Runs at many of its locations \u2014 indoor obstacle courses with climbing that include walls, trampoline zones and balance beams designed for children shorter than 56 inches. There were 125 by the following year, when they were rebranded as\u00a0Superhero Playgrounds.<\/p>\n<\/p>\n