Crunch McKinney will feature Crunch’s latest 3.0 design, including cardio and strength equipment, Crunch Reform Pilates, group fitness studios, certified personal training, HIITZone\u2122, Ride cycling, a Hot Studio and Relax & Recover amenities featuring an infrared sauna, HydroMassage\u00ae and tanning. Additional amenities include Olympic squat racks, a dedicated Glutes & Abs training space, performance turf and 24-hour weekday access. <\/p>\n
The club will begin welcoming members during a soft opening on Thursday, July 30, at 5:00 a.m. The grand opening celebration will take place on Saturday, Aug. 1, from 10 a.m. to 1 p.m. and will feature group fitness demonstrations, personal training specials, local vendors, and giveaways. A community preview event, including a ribbon-cutting ceremony, will be held on Tuesday, July 28, from 4 to 8 p.m. <\/p>\n
“We are proud to be launching our Crunch McKinney location for the Dallas-Fort Worth community,” said Tony Scrimale, CEO of CR Fitness Holdings. “With premium amenities, top-tier equipment, and dynamic group fitness programming \u2013 including Crunch Reform Pilates\u2122 \u2013 this club will bring something special to the community. Being open 24 hours a day, five days a week will make fitness available for everyone at this location.” <\/p>\n
The new club opening is expected to create more than 70 local jobs across personal training, group fitness, sales, operations, member services, and club leadership. <\/p>\n
Prospective members can visit CrunchMcKinney.com to learn more about membership options and grand opening offers.\u00a0Memberships start at $9.99\/month. <\/p>\n
The opening marks another milestone in Southwest Fitness Holdings’ continued expansion across North Texas, with six additional Crunch Fitness locations planned for the Dallas-Fort Worth area: Benbrook, Burleson, Garland, Golden Triangle, McKinney North and Rayzor Ranch. <\/p>\n
About Southwest Fitness Holdings, LLC <\/p>\n
Southwest Fitness Holdings LLC, a subsidiary of CR Fitness Holdings, currently operates 14 Crunch gyms in the Dallas-Fort Worth area (as well as 5 coming soon to Arizona) – and is on track to operate nearly 20 total in Texas by the end of 2026. Its parent company, CR Fitness Holdings, is a leading Crunch Fitness franchise group that currently serves over one million members across 96 Crunch Fitness locations. <\/p>\n
Rich Merrill <\/p>\n
SVP, Marketing\u00a0 <\/p>\n