{"id":389835,"date":"2026-07-28T23:21:07","date_gmt":"2026-07-28T23:21:07","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-tx\/389835\/"},"modified":"2026-07-28T23:21:07","modified_gmt":"2026-07-28T23:21:07","slug":"fifa-world-cup-sets-tourism-records-across-north-texas-nbc-5-dallas-fort-worth","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-tx\/389835\/","title":{"rendered":"FIFA World Cup sets tourism records across North Texas \u2013 NBC 5 Dallas-Fort Worth"},"content":{"rendered":"<p>The Arlington Convention and Visitors Bureau is celebrating record-breaking tourism success following the 2026 FIFA World Cup.<\/p>\n<p>According to a report released Tuesday, Arlington hotels generated a record $31 million in room revenue during the tournament. The city hosted nine matches, including a semifinal, and more than 631,000 people attended those matches. Average attendance topped about 70,000 fans per match.<\/p>\n<p>In Fort Worth, business and tourism leaders gathered Tuesday to review the tournament&#8217;s economic impact, highlighting record-breaking visitor numbers and the opportunity to showcase North Texas on the world stage.<\/p>\n<p>For 39 days, Fort Worth welcomed soccer fans from around the globe, with the Stockyards serving as one of the area&#8217;s most popular destinations.<\/p>\n<p>&#8220;It was something magical here, welcoming the world and seeing the passion and the excitement,&#8221; Monica Paul, president of the North Texas FIFA World Cup Organizing Committee, said.<\/p>\n<p>The Stockyards attracted nearly two million visitors during the World Cup \u2014 about a 45% increase compared with the same period last year.<\/p>\n<p>Local leaders also pointed to the international connections made during the tournament.<\/p>\n<p>&#8220;When we talked to Czechia, we were telling them, &#8216;Come to the rodeo, we&#8217;ll host you,'&#8221; Drew Hays, executive director of the Fort Worth Sports Commission, said.<\/p>\n<p>The Czech national team&#8217;s visit coincided with record-breaking rodeo attendance. Organizers said 55,000 tickets were sold over the 39-day period, marking the highest total in the Coliseum&#8217;s 118-year history.<\/p>\n<p>The influx of international travelers also created unprecedented demand at Dallas-Fort Worth International Airport, which welcomed hundreds of visiting dignitaries during the tournament.<\/p>\n<p>&#8220;On an annual basis, that&#8217;s usually what we would do, about 316 over the course of 365 days, so to compress that to a period of about 30 or so days, very much significant for us,&#8221; Jerome Woodard, chief operating officer of DFW International Airport, said.<\/p>\n<p>With the tournament complete, regional leaders are already looking toward future opportunities, including the 2031 FIFA Women&#8217;s World Cup and other major sporting events.<\/p>\n<p>&#8220;There&#8217;s a lot of different opportunities, WNBA, All-Star game,&#8221; Paul said.<\/p>\n<p>Officials said they hope North Texas&#8217; successful hosting of the World Cup leaves more than impressive statistics, creating lasting memories for both visitors and the communities that welcomed them.<\/p>\n<p>&#8220;Look how the North Texas region just delivered this World Cup. And that, for me, I couldn&#8217;t be more proud,&#8221; Paul said.<\/p>\n<p>This story was originally reported for broadcast by NBC DFW. AI tools helped convert the story into a digital article, and an NBC DFW journalist edited it again before publication.<\/p>\n","protected":false},"excerpt":{"rendered":"The Arlington Convention and Visitors Bureau is celebrating record-breaking tourism success following the 2026 FIFA World Cup. 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