LUBBOCK, Texas (KCBD) – Back-to-school shopping is putting financial pressure on families, and local retailers say they are working to help ease the cost.<\/p>\n
Kevin Matus, store manager at Walmart on MSF and Ave. Q, said the season creates stress for many households.<\/p>\n
\u201cBack to school is a very stressful time for parents,\u201d Matus said. \u201cThey\u2019re having to reset from summer. They\u2019re trying to get back in routine.\u201d<\/p>\n
Target and Walmart say their prices on essential items are at an all-time low. Target Canyon West Store Director Rachel Karr said the store ran a week-long savings event to help shoppers.<\/p>\n
\u201cTarget loves to help guests save and so we\u2019re providing a week-long shopping experience from July 26th through August 1st to help our guests save and value,\u201d Karr said.<\/p>\n
Online vs. in-store pricing<\/p>\n
A comparison of in-store and online pricing at Walmart found that the same basket of classroom essentials cost less when purchased online.<\/p>\n
Many stores offer app-exclusive discounts, but shoppers do not have to buy online to get the lower price. Walmart and Target will price-match their own online and app pricing if customers ask at the register.<\/p>\n
Additional savings tips<\/p>\n
Experts with Navy Federal Credit Union recommend shoppers \u201cshop your home first\u201d to reuse leftover binders and pens from previous years, and to stick to a list to avoid impulse purchases.<\/p>\n
Matus said customers are actively seeking deals.<\/p>\n
\u201cAll the customers are looking for savings right now,\u201d Matus said. \u201cSo they\u2019re looking for everyday low price and rollbacks within the store. So there\u2019s a lot that goes on with it and we\u2019re trying to make it as simple as possible for them here at the store.\u201d<\/p>\n
Texas Tax-Free Weekend ahead<\/p>\n
Karr noted that Texas Tax-Free Weekend is also approaching, offering another opportunity for shoppers to save.<\/p>\n
\u201cAnd with that next weekend as well as Texas Tax-Free Weekend and so adding more value for our guests that come to shop with us,\u201d Karr said.<\/p>\n
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