{"id":392582,"date":"2026-07-30T21:41:11","date_gmt":"2026-07-30T21:41:11","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-tx\/392582\/"},"modified":"2026-07-30T21:41:11","modified_gmt":"2026-07-30T21:41:11","slug":"new-michaels-store-in-irving-shows-more-experiential-way-to-shop","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-tx\/392582\/","title":{"rendered":"New Michaels store in Irving shows more experiential way to shop"},"content":{"rendered":"<p><img alt=\"The renovated Michaels store in Irving that includes a &quot;Favor Bar.&quot;\" loading=\"eager\" fetchpriority=\"high\"   style=\"aspect-ratio:4 \/ 3\" class=\"x100 y100 opc bgpc ofcv bgscv block bg-gray200 mnh0px fill\"\/><\/p>\n<p>The renovated Michaels store in Irving that includes a &#8220;Favor Bar.&#8221;<\/p>\n<p>Brian Womack<\/p>\n<p>Michaels is giving local customers an early look at its new take on shopping.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/cdn-channels-pixel.ex.co\/events\/0012000001fxZm9AAE?integrationType=DEFAULT&amp;template=design%2Farticle%2Fplatypus_two_column.tpl\" alt=\"\" class=\"x1px y1px vh abs\" aria-hidden=\"true\" width=\"1\" height=\"1\"\/><\/p>\n<p>The company recently unveiled a revamped store in North Texas that features a more open, inviting approach that embraces experiences, among its many arts and crafts items. The store is in Irving on MacArthur Boulevard, a quick drive from Michaels&#8217; headquarters.<\/p>\n<p>\u201cThe feedback we were getting from our customers is that they wanted to be inspired, and that we were a little bit too functional in our store,\u201d said <a href=\"https:\/\/www.dallasnews.com\/business\/retail\/2025\/10\/31\/michaels-ceo-looks-to-make-arts-and-craft-retailer-shine-again-as-competitors-fall-apart\/\" data-link=\"native\" class=\"\" rel=\"nofollow noopener\" target=\"_blank\">David\u00a0Boone, CEO<\/a>, in an interview. \u201c\u2026 We set out to really change the core value proposition of the company.\u201d<\/p>\n<p class=\"uiTextSmall f aic jcc\">Article continues below this ad<\/p>\n<p>The store gives visitors various areas to interact with groups of items \u00a0\u2014 such as a floral bar, balloon bar or candy bar. These \u201csignature moments\u201d help customers slow down and interact with products or touch and feel options that can be ordered online. So, for example, customers can stop by the marker bar and use paper that\u2019s provided to see what they like best.<\/p>\n<p>Boone, who has been <a href=\"https:\/\/www.dallasnews.com\/business\/retail\/2025\/02\/21\/michaels-getting-new-ceo-whose-background-includes-staples\/\" data-link=\"native\" class=\"\" rel=\"nofollow noopener\" target=\"_blank\">CEO since last year<\/a>, is rethinking how the large chain can attract new customers as\u00a0Michaels competes for customers with shifting tastes and expanding digital options. The Irving site is just the second store to have these features after the first one in Columbus, Ohio.<\/p>\n<p>\u201cIt&#8217;s to help the customer interact, design, be inspired, think about it,\u201d\u00a0Boone said, as he discussed the signature moments.<\/p>\n<p>At the store, one of the first changes that folks may notice is a large display showcasing Pinterest trends, providing customers with inspiration for new ideas and projects.\u00a0\u00a0<\/p>\n<p>Also near the front is a new floral bar that includes fresh flowers and other plants. Boone said there will be mums, Halloween decor and other items that are tied to different parts of the year. The store recently had fresh plants as well.\u00a0<\/p>\n<p class=\"uiTextSmall f aic jcc\">Article continues below this ad<\/p>\n<p>\u201cWe&#8217;re not becoming a garden center,\u201d Boone said. But \u201cwe&#8217;re a place that people come for seasonal moments.\u201d<\/p>\n<p><img alt=\"The Knit &amp; Sew section of the Michaels store in Irving.\" loading=\"lazy\"   style=\"aspect-ratio:4 \/ 3\" class=\"x100 y100 opc bgpc ofcv bgscv block bg-gray200 mnh0px fill\"\/><\/p>\n<p>The Knit &amp; Sew section of the Michaels store in Irving.<\/p>\n<p>Brian Womack<\/p>\n<p>Behind that is a large area devoted to knitting and sewing after the company acquired the <a href=\"https:\/\/www.dallasnews.com\/business\/retail\/2025\/02\/24\/fabrics-retailer-joann-to-close-all-stores\/\" data-link=\"native\" class=\"\" rel=\"nofollow noopener\" target=\"_blank\">intellectual property of Joann<\/a> in a deal last year for the fabric retailer that shuttered. Colorful bolts of fabric sit near mannequins modeling what sewing could create (recently, it showed off potential ideas with the Dallas Cowboys). There\u2019s also a \u201cswatch bar\u201d where fans of sewing can touch, see and feel small examples and order them online.\u00a0<\/p>\n<p>Other areas include a \u201ccharmed bar,\u201d which offers personalized jewelry along with another section devoted to three-dimensional printing.<\/p>\n<p>A larger balloon bar comes with lots of choices and more streamlined access to helium. A \u201ccandy bar\u201d is in the section, letting customers pick out different treats, and another \u201cbar\u201d features favors.\u00a0<\/p>\n<p class=\"uiTextSmall f aic jcc\">Article continues below this ad<\/p>\n<p>Customers will find new services including embroidery and engraving. So, for example, customers can get baseball hats with personalized lettering in a matter of days. \u00a0There are updates to the framing section as well.<\/p>\n<p><img alt=\"The renovated Michaels store in Irving.\" loading=\"lazy\"   style=\"aspect-ratio:4 \/ 3\" class=\"x100 y100 opc bgpc ofcv bgscv block bg-gray200 mnh0px fill\"\/><\/p>\n<p>The renovated Michaels store in Irving.<\/p>\n<p>Brian Womack<\/p>\n<p>Michaels is making upgrades to the chain&#8217;s technology as well. Last week, it\u00a0announced an AI-powered shopping assistant built with Google Cloud&#8217;s Gemini Enterprise for Customer Experience. The tool is designed to streamline shopping with \u201cpersonalized creative guidance,\u201d it said.\u00a0<\/p>\n<p>The company is doing several remodels across the country including places such as the Los Angeles area,\u00a0Boone said, noting that at the Irving site customers will actually find more items to choose from even with the upgrades.\u00a0<\/p>\n<p class=\"uiTextSmall f aic jcc\">Article continues below this ad<\/p>\n<p>Michaels has attracted millions of new customers in the past year. Sales and earnings are growing, he added.<\/p>\n<p>\u201cWe are just seeing lots of people, lots of young people, want to get more involved in crafting and creativity, hands-on things, social community, and so we&#8217;re leaning into that as well \u2014 and certainly favors Michaels,\u201d he said.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"The renovated Michaels store in Irving that includes a &#8220;Favor Bar.&#8221; Brian Womack Michaels is giving local customers&hellip;\n","protected":false},"author":2,"featured_media":392583,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[150,152,151,88032,90636,138166],"class_list":["post-392582","post","type-post","status-publish","format-standard","has-post-thumbnail","category-arlington","tag-arlington","tag-arlington-headlines","tag-arlington-news","tag-tp-dallas-fortworth","tag-tp-irving","tag-tp-trends"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts\/392582","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/comments?post=392582"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts\/392582\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/media\/392583"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/media?parent=392582"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/categories?post=392582"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/tags?post=392582"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}