{"id":397508,"date":"2026-08-04T15:58:14","date_gmt":"2026-08-04T15:58:14","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-tx\/397508\/"},"modified":"2026-08-04T15:58:14","modified_gmt":"2026-08-04T15:58:14","slug":"aggie-pride-meets-beaver-fever-texas-am-and-buc-ees-launch-first-co-branded-merchandise","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-tx\/397508\/","title":{"rendered":"Aggie pride meets Beaver fever: Texas A&#038;M and Buc-ee\u2019s launch first co-branded merchandise"},"content":{"rendered":"<p class=\"text | article-text\">COLLEGE STATION, Texas (KBTX) &#8211; Two of the Lone Star State\u2019s most iconic brands are joining forces.<\/p>\n<p class=\"text | article-text\">Texas A&amp;M University and Buc-ee\u2019s have officially launched their first-ever line of co-branded merchandise. The collaboration kicks off today, Tuesday, Aug. 4, 2026, with an inaugural maroon T-shirt celebrating the unique connection between the university and the massive travel center chain.<\/p>\n<p class=\"text | article-text\">The shirts are available exclusively at 20 select Buc-ee\u2019s locations across Texas and at the Barnes &amp; Noble campus bookstore on Texas A&amp;M\u2019s main campus in College Station.<\/p>\n<p><img decoding=\"async\" class=\"figure-img img-fluid mx-auto d-block\" alt=\"Texas A&amp;M and Buc-ee's merchandise locations\" loading=\"lazy\" src=\"https:\/\/www.newsbeep.com\/us-tx\/wp-content\/uploads\/2026\/08\/7EKBVK27QVBKJBWHLWXC4NGXME.jpg\" width=\"980\" height=\"1225\" \/>Texas A&amp;M and Buc-ee&#8217;s merchandise locations(Texas A&amp;M University)<\/p>\n<p class=\"text | article-text\">According to a report by Texas A&amp;M University, the partnership highlights the university\u2019s relationship with Buc-ee\u2019s founder and Texas A&amp;M alumnus, Arch \u201cBeaver\u201d Aplin III \u201980. Aplin founded the first Buc-ee\u2019s in Lake Jackson in 1982, shortly after graduating from Texas A&amp;M.<\/p>\n<p class=\"text | article-text\">\u201cAs an Aggie, it\u2019s special to see Buc-ee\u2019s and Texas A&amp;M come together in a way that celebrates both brands,\u201d Aplin said in a statement. \u201cBuc-ee\u2019s has always been about creating experiences people enjoy and remember, and Texas A&amp;M has always felt like home. This is the next step in bringing those two things together.\u201d<\/p>\n<p class=\"text | article-text\">Texas A&amp;M reports that earlier this year, it became the first university to bring official Buc-ee\u2019s products directly to its campus, selling more than 45 of the brand\u2019s popular items at on-campus locations. This new co-branded apparel represents the first time both logos share space on the same products.<\/p>\n<p><img decoding=\"async\" class=\"figure-img img-fluid mx-auto d-block\" alt=\"Buc-ee\u2019s products are now available at three locations on the campus of Texas A&amp;M University.\" loading=\"lazy\" src=\"https:\/\/www.newsbeep.com\/us-tx\/wp-content\/uploads\/2026\/08\/XV5I32KOEFBRXLM4XQ5ZLOUB2M.jpg\" width=\"980\" height=\"550\" \/>Buc-ee\u2019s products are now available at three locations on the campus of Texas A&amp;M University.(Texas A&amp;M University)<\/p>\n<p class=\"text | article-text\">The launch serves as a real-world preview of the Aplin Center, an academic facility currently under construction in the heart of the College Station campus. Funded in part by a $60 million contribution from Aplin, the center is designed to offer hands-on learning opportunities for students studying hospitality, retail, food innovation, merchandising, marketing, and entrepreneurship.<\/p>\n<p class=\"text | article-text\">The university teased that future co-branded product releases are already planned, with announcements expected to coincide with Texas A&amp;M\u2019s upcoming 150th anniversary celebration.<\/p>\n<p class=\"text | article-text\">The inaugural co-branded T-shirt is available at the Barnes &amp; Noble on campus, as well as the following 20 Buc-ee\u2019s locations in Texas:<\/p>\n<p>BastropBaytownDentonEnnisFort WorthHillsboroKatyLake JacksonLulingMadisonvilleMelissaNew BraunfelsPearlandRoyse CitySan MarcosTempleTerrellTexas CityWallerWharton<\/p>\n<p>Copyright 2026 KBTX. All rights reserved.<\/p>\n","protected":false},"excerpt":{"rendered":"COLLEGE STATION, Texas (KBTX) &#8211; Two of the Lone Star State\u2019s most iconic brands are joining forces. Texas&hellip;\n","protected":false},"author":2,"featured_media":397509,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[27,29,28],"class_list":["post-397508","post","type-post","status-publish","format-standard","has-post-thumbnail","category-texas","tag-texas","tag-texas-headlines","tag-texas-news"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts\/397508","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/comments?post=397508"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts\/397508\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/media\/397509"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/media?parent=397508"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/categories?post=397508"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/tags?post=397508"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}