{"id":404614,"date":"2026-08-12T15:28:19","date_gmt":"2026-08-12T15:28:19","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-tx\/404614\/"},"modified":"2026-08-12T15:28:19","modified_gmt":"2026-08-12T15:28:19","slug":"dallas-cowboys-are-again-the-nfls-most-valuable-franchise","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-tx\/404614\/","title":{"rendered":"Dallas Cowboys are (again) the NFL\u2019s most valuable franchise"},"content":{"rendered":"

\"Dallas<\/p>\n

For the seventh consecutive year, Sportico has the Cowboys and Dak Prescott sitting atop its ranking of most valuable franchises. Kirby Lee \/ Imagn Images<\/p>\n

By The Athletic NFL Staff<\/p>\n

Aug. 12, 2026 Updated 11:12 am EDT<\/p>\n

The Dallas Cowboys are the NFL\u2019s most valuable franchise for the seventh time in seven rankings in Sportico\u2019s 2026 NFL Franchise Valuations Ranking<\/a>.<\/p>\n

And it\u2019s not close.<\/p>\n

The Cowboys are coming off a second consecutive seven-win season without making the playoffs, but that hasn\u2019t damaged the franchise\u2019s value, which sits at $15.5 billion, according to Sportico. That\u2019s a 21 percent increase from 2025.<\/p>\n

The Super Bowl-champion Seattle Seahawks made the biggest jump, increasing in value by 46 percent to $9.61 billion and up two spots to No. 12 on the list.<\/p>\n

The two teams moving up the most \u2014 three positions apiece \u2014 were the New York Jets and Atlanta Falcons. The Jets moved from No. 8 to No. 5 by increasing 28 percent to $10.35 billion, and the Falcons jumped to 10th with a 39 percent increase ($9.78 billion).<\/p>\n

The New York Giants had the smallest percent increase (17 percent), followed by the San Francisco 49ers (19 percent) and New England Patriots (19 percent).<\/p>\n

Even though the Cincinnati Bengals ranked 32nd \u2014 as they have since Sportico began ranking in 2020 \u2014 their value increased 35 percent to $7.4 billion.<\/p>\n

Sportico’s NFL franchise valuations<\/p>\n

\"Connections:\"Connections:<\/p>\n

Aug 12, 2026<\/p>\n

Connections: Sports Edition<\/p>\n

Spot the pattern. Connect the terms<\/p>\n

Find the hidden link between sports terms<\/p>\n

Play today’s puzzle<\/p>\n","protected":false},"excerpt":{"rendered":"For the seventh consecutive year, Sportico has the Cowboys and Dak Prescott sitting atop its ranking of most…\n","protected":false},"author":2,"featured_media":404615,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[102,113,104,103,80,2256],"class_list":["post-404614","post","type-post","status-publish","format-standard","has-post-thumbnail","category-dallas","tag-dallas","tag-dallas-cowboys","tag-dallas-headlines","tag-dallas-news","tag-nfl","tag-sports-business"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts\/404614","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/comments?post=404614"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts\/404614\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/media\/404615"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/media?parent=404614"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/categories?post=404614"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/tags?post=404614"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}