ALSO| Manor ISD calls for $400 million bond election in November, superintendent weighs in<\/a><\/p>\nKEYE<\/p>\n<\/p>\n
If that happens, Meza said businesses like his will have some work to do.<\/p>\n
\u201cCost-wise, I think it would be very low, wouldn’t be too much,\u201d Meza said. \u201cYou know, maybe changing our website, changing our business cards, maybe checks, stuff like that.\u201d<\/p>\n
For the city, however, the price tag would be much higher.<\/p>\n
According to a recent City of Austin report, the renaming process could cost as much as $1.2 million.<\/p>\n
The estimated costs include:<\/p>\n
$400,000 to $1.2 million for TxDOT and Central Texas Regional Mobility Authority highway signs$11,200 to replace city street signs$10,000 to replace economic district custom street signs$10,000 for community engagement$2,500 for notification mailings<\/p>\n
Those estimates do not include the potential costs for roughly 450 affected addresses along C\u00e9sar Ch\u00e1vez Street, including 153 businesses. Businesses and residents could face their own expenses associated with changing an address, including administrative, physical, marketing and online updates.<\/p>\n
Juan in a Million owner Juan Meza said those costs should not prevent the city from making a change.<\/p>\n
\u201cAll this controversy concerning his background and what was done, yes, I think we should change the name,\u201d Meza said.<\/p>\n
But the debate is about more than the cost of changing signs and addresses.<\/p>\n
For generations, the corridor has been part of the cultural and commercial heart of Austin\u2019s Mexican American and Latino communities. The 1993 renaming honored Ch\u00e1vez and reflected the community\u2019s connections to the farmworker movement, organized labor and civil rights.<\/p>\n
For some people who live and work along the street, another name change raises questions about preserving that history.<\/p>\n
\u201cThere is a lot of history here,\u201d said Simeon Dumas, who works on C\u00e9sar Ch\u00e1vez Street. \u201cI have a lot of family that actually grew up in this area, so when you change the name it\u2019s like part of the history is being taken away from them.\u201d<\/p>\n
The city is asking Austinites to answer two primary questions:<\/p>\n
Should C\u00e9sar Ch\u00e1vez Street be renamed?If it is, what should the new name be?<\/p>\n
Meza Jr. already has one suggestion.<\/p>\n
\u201cJuan in a Million would be nice,\u201d he said.<\/p>\n
The city plans to hold three community meetings<\/a> and collect responses through an online survey before evaluating the feedback. Staff is expected to make a recommendation to the Austin City Council this fall.<\/p>\nMeeting Dates:<\/p>\n
Tuesday, August 11, 5\u20137 p.m. \u2013 Austin Central Library, 710 W C\u00e9sar Ch\u00e1vez StSaturday, August 15, 2\u20134 p.m. \u2013 Sanchez Elementary School, 73 San Marcos StTuesday, August 18, 6\u20138 p.m. \u2013 Virtual Zoom Webinar<\/p>\n","protected":false},"excerpt":{"rendered":"AUSTIN, Texas \u2014 The City of Austin is asking residents to weigh in on whether one of the…\n","protected":false},"author":2,"featured_media":404669,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[132,134,133],"class_list":["post-404668","post","type-post","status-publish","format-standard","has-post-thumbnail","category-austin","tag-austin","tag-austin-headlines","tag-austin-news"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts\/404668","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/comments?post=404668"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts\/404668\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/media\/404669"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/media?parent=404668"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/categories?post=404668"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/tags?post=404668"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}