LUBBOCK, Texas (KCBD) – Progressive Insurance announced an expanded investment in college athletics through a new agreement with Texas Tech and 12 other football programs and their Learfield partners.<\/p>\n
The agreement places Progressive on-field branding at Texas Tech, Boise State, Colorado, Georgia, Iowa, Ole Miss, Oregon, Purdue, SMU, Syracuse, Kansas State, USC and Wake Forest.<\/p>\n
\u201cThe Texas Tech brand has never been more visible, allowing us opportunities such as this to partner with an established national brand such as Progressive,\u201d Texas Tech Director of Athletics Kirby Hocutt said. \u201cWe\u2019re proud to add Progressive as a national partner and have its branding on our field at Galaxy Stadium.\u201d<\/p>\n
As a sponsor of each university, Progressive\u2019s presence will include in-game videoboard features, in-venue LED signage, digital and social media integrations and other gameday elements.<\/p>\n
\u201cCollege athletics offers brands a level of fan passion and loyalty that\u2019s hard to match,\u201d said Shawn Hegan, Executive Vice President of Global Partnerships at Learfield. \u201cThis program gives Progressive a consistent presence across some of the biggest stages in the sport while creating meaningful connections with fans throughout the season.\u201d<\/p>\n
Progressive\u2019s branding and marketing elements will debut with the start of the 2026 college football season. The agreement was facilitated by Learfield\u2019s corporate partnership team.<\/p>\n
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