{"id":412891,"date":"2026-08-21T13:26:11","date_gmt":"2026-08-21T13:26:11","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-tx\/412891\/"},"modified":"2026-08-21T13:26:11","modified_gmt":"2026-08-21T13:26:11","slug":"houstonian-lyle-lovett-stars-in-new-texas-am-campaign","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-tx\/412891\/","title":{"rendered":"Houstonian Lyle Lovett stars in new Texas A&#038;M campaign"},"content":{"rendered":"<p>Klein native and Class of 1979 Aggie Lyle\u00a0Lovett plays the music for a new Texas A&amp;M University video campaign celebrating time-honored Aggie traditions.\u00a0<\/p>\n<p><a href=\"https:\/\/www.houstonchronicle.com\/entertainment\/music\/article\/lyle-lovett-houston-symphony-review-22293763.php\" data-link=\"native\" class=\"\" rel=\"nofollow noopener\" target=\"_blank\">Lovett, with his Aggie ring worn<\/a>,\u00a0plays a remake of the song \u201cLet\u2019s Work Together\u201d on a country porch with a guitar while\u00a0Aggie students collaborate in the fields of research, health, engineering, agriculture, military service, public service, education and community service.<\/p>\n<p>\u201cHigher education is very good at telling people what institutions contain: rankings, research, programs, facilities and accomplishments,\u201d said R. Ethan Braden, vice president and chief marketing and communications officer at Texas A&amp;M. \u201cThose things matter, but they do not always tell people what an institution means. We want people to see Texas A&amp;M and understand something meaningful about us when they do. \u2018Together, We Stand as a Force for Good\u2019 is intended to connect the extraordinary work of Aggies through one clear idea people can understand and remember.\u201d<\/p>\n<p>Scenes in the film\u00a0include researchers pursuing treatments for Alzheimer\u2019s disease and dementia, members of the Texas A&amp;M Corps of Cadets raising the American flag, students serving their community through a yearly service event and Aggie sports teams working together.\u00a0<\/p>\n<p>\u201cThe humanity at Texas A&amp;M is what\u2019s consistent. What is, I think, fundamental to all Aggies is the idea of core values. You can read down the list of core values that you find on the A&amp;M website, and I think people who become part of the university, whether it\u2019s the university in College Station or the university system across the state, share belief in those values,\u201d Lovett said in the release. \u201cWalking across campus and simply saying howdy to people who cross your path \u2014 I mean, that\u2019s one of the greatest examples of how\u00a0Aggies are interested in others.&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"Klein native and Class of 1979 Aggie Lyle\u00a0Lovett plays the music for a new Texas A&amp;M University video&hellip;\n","protected":false},"author":2,"featured_media":412892,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[41346,27,29,28],"class_list":["post-412891","post","type-post","status-publish","format-standard","has-post-thumbnail","category-texas","tag-conroecp","tag-texas","tag-texas-headlines","tag-texas-news"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts\/412891","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/comments?post=412891"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts\/412891\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/media\/412892"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/media?parent=412891"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/categories?post=412891"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/tags?post=412891"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}