{"id":416179,"date":"2026-08-25T11:38:21","date_gmt":"2026-08-25T11:38:21","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-tx\/416179\/"},"modified":"2026-08-25T11:38:21","modified_gmt":"2026-08-25T11:38:21","slug":"lamster-the-worst-idea-in-dallas-billboards-in-the-parks","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-tx\/416179\/","title":{"rendered":"Lamster: The worst idea in Dallas? Billboards in the parks"},"content":{"rendered":"<p class=\"mb-4 text-lg md:leading-8 break-words\">This will be a short column.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Short because its subject is so preposterous, so obscene, so self-evidently and maddeningly wrong-headed that it requires no great argument to be unspooled against it.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">That subject is the proposal, floated by the city earlier this month, to install massive digital advertising billboards in the city&#8217;s parks.\u00a0<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">A <a data-ylk=\"slk:briefing document,;elm:context_link;itc:0;sec:content-canvas;\" data-yga=\"{&quot;yLinkElement&quot;:&quot;link&quot;,&quot;yLinkElementType&quot;:&quot;article_link&quot;}\" href=\"https:\/\/cityofdallas.legistar.com\/View.ashx?M=F&amp;ID=15732570&amp;GUID=4879F47B-8714-4E84-8176-C3DB8C4650F4\" rel=\"noopener noreferrer nofollow\" target=\"_blank\">briefing document,<\/a> prepared by a senior deputy director of the Park and Recreation Department, states that exploring such proposals is in the interest of &#8220;strategically maximizing revenue opportunities&#8221; and is &#8220;in alignment with our department priority of operational excellence&#8221; \u2014 Orwellian bureaucratese that tries to make the indefensible seem rational.\u00a0<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">It is not.\u00a0<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">As an <a data-ylk=\"slk:editorial;elm:context_link;itc:0;sec:content-canvas;\" data-yga=\"{&quot;yLinkElement&quot;:&quot;link&quot;,&quot;yLinkElementType&quot;:&quot;article_link&quot;}\" href=\"https:\/\/www.dallasnews.com\/opinion\/editorials\/article\/dallas-parks-billboards-city-hall-22385256.php\" rel=\"noopener noreferrer nofollow\" target=\"_blank\">editorial<\/a> in The Dallas Morning News noted, &#8220;a park is designed as a place of peace and recreation, not another place to have your attention stolen.&#8221;<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Alas, the city seems intent on turning over its public spaces to advertisers. Last year, the city approved a plan to place up to 150 digital <a data-ylk=\"slk:advertising kiosks;elm:context_link;itc:0;sec:content-canvas;\" data-yga=\"{&quot;yLinkElement&quot;:&quot;link&quot;,&quot;yLinkElementType&quot;:&quot;article_link&quot;}\" href=\"https:\/\/www.dallasnews.com\/arts-entertainment\/architecture\/2025\/06\/18\/lamster-dallas-digital-kiosk-proposal-makes-no-sense\/\" rel=\"noopener noreferrer nofollow\" target=\"_blank\">advertising kiosks<\/a>\u00a0that look like giant iPhones<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">on its already too-crowded sidewalks. That plan, according to the city, could raise some $67 million over 20 years.\u00a0<\/p>\n<p><img alt=\"The Sunset Spectacular in Los Angeles. (Mark Lamster)\" loading=\"lazy\" width=\"960\" height=\"960\" decoding=\"async\" data-nimg=\"1\" class=\"rounded-lg\" style=\"color:transparent\" src=\"https:\/\/www.newsbeep.com\/us-tx\/wp-content\/uploads\/2026\/08\/https:\/\/media.zenfs.com\/en\/dallas_morning_news_articles_211\/30ca8943deb425447e7ab339231184d8.jpg\"\/><\/p>\n<p>The Sunset Spectacular in Los Angeles. (Mark Lamster)<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">The parks proposal is even worse: It would allow for digital billboards of up to 2,500 square feet to be placed within designated park spaces. For this, the city would receive a relatively paltry $10 million annually.\u00a0<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Among the design examples the proposal cites is the Sunset Spectacular, a 67-foot-tall architectural billboard on Los Angeles&#8217; Sunset Strip that has <a data-ylk=\"slk:achieved notoriety;elm:context_link;itc:0;sec:content-canvas;\" data-yga=\"{&quot;yLinkElement&quot;:&quot;link&quot;,&quot;yLinkElementType&quot;:&quot;article_link&quot;}\" href=\"https:\/\/www.latimes.com\/entertainment-arts\/story\/2022-08-25\/tom-wiscombe-sci-arc-student-labor\" rel=\"noopener noreferrer nofollow\" target=\"_blank\">achieved notoriety<\/a> for its designer&#8217;s allegedly abusive workplace behavior.\u00a0<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">The fact that city staff believes the Sunset Strip \u2014 perhaps the most famously advertising-rich stretch of road in America \u2014 is an applicable model for, say, Reverchon Park or White Rock Lake, suggests a<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">lack of design intelligence, not to mention common sense.\u00a0<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Dallas faces <a data-ylk=\"slk:a difficult budget deficit;elm:context_link;itc:0;sec:content-canvas;\" data-yga=\"{&quot;yLinkElement&quot;:&quot;link&quot;,&quot;yLinkElementType&quot;:&quot;article_link&quot;}\" href=\"https:\/\/www.dallasnews.com\/news\/politics\/article\/dallas-sales-tax-budget-shortfall-22359135.php\" rel=\"noopener noreferrer nofollow\" target=\"_blank\">a difficult budget deficit<\/a>, but selling out its public spaces is no way to solve the problem, and in the long run will only exacerbate its tax revenue problem by making the city a less appealing place to live and work.\u00a0<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">There is but one possible answer to this proposal: No.\u00a0<\/p>\n<p>Subscribe<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\"><a data-ylk=\"slk:Sign up for the Morning Roundup, a free newsletter delivering the latest North Texas news each morning.;elm:context_link;itc:0;sec:content-canvas;\" data-yga=\"{&quot;yLinkElement&quot;:&quot;link&quot;,&quot;yLinkElementType&quot;:&quot;article_link&quot;}\" href=\"https:\/\/www.dallasnews.com\/newsletters\/morning-roundup\/?utm_source=yahoo&amp;utm_medium=cta&amp;utm_campaign=textlink\" rel=\"noopener noreferrer nofollow\" target=\"_blank\">Sign up for the Morning Roundup, a free newsletter delivering the latest North Texas news each morning.<\/a><\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">This article originally published at <a data-ylk=\"slk:Lamster: The worst idea in Dallas? Billboards in the parks;elm:context_link;itc:0;sec:content-canvas;\" data-yga=\"{&quot;yLinkElement&quot;:&quot;link&quot;,&quot;yLinkElementType&quot;:&quot;article_link&quot;}\" href=\"https:\/\/www.dallasnews.com\/arts-entertainment\/architecture\/article\/worst-idea-dallas-billboards-parks-mark-lamster-22398366.php?utm_medium=referral&amp;utm_campaign=yahoo_syndication\" rel=\"noopener noreferrer nofollow\" target=\"_blank\">Lamster: The worst idea in Dallas? Billboards in the parks<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"This will be a short column. Short because its subject is so preposterous, so obscene, so self-evidently and&hellip;\n","protected":false},"author":2,"featured_media":416180,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[144965,102,104,10504,103,95756,103431,93695,27762],"class_list":["post-416179","post","type-post","status-publish","format-standard","has-post-thumbnail","category-dallas","tag-advertising-billboards","tag-dallas","tag-dallas-headlines","tag-dallas-morning-news","tag-dallas-news","tag-digital-billboards","tag-mark-lamster","tag-park-and-recreation-department","tag-public-spaces"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts\/416179","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/comments?post=416179"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts\/416179\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/media\/416180"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/media?parent=416179"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/categories?post=416179"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/tags?post=416179"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}