Once more unto the inbox, friends. Normally the \u201cPress Release of the Day\u201d feature is intended to mock the sender of said press release. Today is different. I\u2019m not being sarcastic when I say that this press release is a gem. The product is interesting. The writing is stellar. The actual concept of the pitch in the press release is smart. It\u2019s a good thing that more marketers don\u2019t know how to do this, because otherwise I\u2019d sit around and read press releases all day. I\u2019m going to give you the entire thing, links and all, because SwampButt Underwear earned every word:<\/p>\n
LAKE JACKSON, Texas, Aug. 24, 2026 \u2014 The start of school earlier in August signals the unofficial end of summer\u2014or does it? Is \u201cback to school\u201d a reason to lower the shutters, retreat indoors and surrender the remaining weeks of sunshine? \u201cNo,\u201d declares\u00a0SwampButt Underwear<\/a>\u00a0corporate spokesman and guy who is always the last to leave, Nick Heraldson.<\/p>\n \u201cIn Southeast Texas and throughout much of the United States, it is still sunny, hot and unmistakably summer,\u201d Heraldson said. \u201cThat someone else with school-age children has to shut down the family fun does not mean the rest of us should.\u201d<\/p>\n SwampButt Underwear<\/a>\u00a0proposes that the period between the start of school and the arrival of genuinely cooler weather be officially recognized as\u00a0\u201cgrown-up summer.\u201d<\/p>\n It is prime time for adults whose travel schedules are not governed by school calendars. Vacationers, retirees, empty nesters, couples without children, remote workers and other flexible fun seekers can enjoy many popular destinations with shorter lines, less congestion and fewer encounters with the strollers, diaper bags, overtired children and equally exhausted parents that accompany peak family-travel season.<\/p>\n \u201cSchool starting is like a jailbreak for people like me who are blessed with zero children,\u201d Heraldson said. \u201cThe weather is still hot, the pools still have water in them and the bartenders are \u00a0reporting for duty.\u201d<\/p>\n BUT ISN\u2019T EVERYTHING FOR SUMMER CLOSED?<\/p>\n The short answer is no. The longer answer is some municipal pools and locally operated recreation facilities close or reduce their hours when school resumes. Most major vacation destinations, however, do not organize their entire operating year around the local school calendar.<\/p>\n Beaches do not close when the first school bell rings. Neither do most resorts, amusement parks, national and state parks, golf courses, campgrounds, museums, cruise terminals or outdoor recreation destinations. Fish continue to bite and outdoor cooking of said fish is delightful.<\/p>\n Along the upper Texas Gulf Coast, Galveston offers 32 miles of shoreline, with Gulf waters typically remaining warm through October.\u00a0Moody Gardens<\/a>, the\u00a0Galveston Island Historic Pleasure Pier<\/a>,\u00a0Kemah Boardwalk<\/a>\u00a0and\u00a0Space Center Houston<\/a>\u00a0all continue operating after area schools reopen, although some attractions shift to shorter weekday or weekend schedules.<\/p>\n Kemah Boardwalk\u2019s 2026 calendar, for example, includes a Labor Day weekend ride pass, an end-of-summer fireworks celebration Sept. 6 and a\u00a0tequila-and-tacos<\/a>\u00a0festival Sept. 19.<\/p>\n The same principle applies nationally.\u00a0Walt Disney World\u2019s 2026<\/a>\u00a0summer programming continues through Sept. 8.\u00a0EPCOT\u2019s International Food & Wine Festival<\/a>\u00a0begins Aug. 27 and continues through Nov. 21, demonstrating that some destination programming begins\u2014not ends\u2014after students return to class.<\/p>\n National and state parks also remain available for hiking, camping, fishing, paddling, wildlife watching and sightseeing well beyond the unofficial end of summer. Individual roads, campgrounds, concessions and visitor services may operate on reduced seasonal schedules. \u201cBack to school changes who is standing in line and how long that line may be,\u201d Heraldson said. \u201cIt does not change the weather, close the beach or drain the hotel swimming pool.\u201d<\/p>\n SUMMER WEATHER DOESN\u2019T READ THE SCHOOL CALENDAR<\/p>\n The calendar may say back to school, but the thermometer frequently says otherwise.<\/p>\n Across much of the South, late August and September can deliver the same combination of sunshine, heat and humidity experienced during June and July. Those conditions keep beaches, pools, golf courses, tennis courts, campgrounds, hiking trails, amusement parks and outdoor festivals firmly in play.<\/p>\n They can also produce perspiration, damp clothing and the uncomfortable condition from which\u00a0SwampButt Underwear<\/a>\u00a0takes its name.<\/p>\n \u201cGrown-up summer still requires grown-up preparation,\u201d Heraldson said. \u201cCheck the weather, stay hydrated, use sunscreen, dress for the heat and wear underwear designed to help manage the consequences of having entirely too much fun outside.\u201d Heraldson also mentioned the brand new \u2018SwampButt Underwear Scale of Sultry\u2019<\/a>\u00a0online calculator that provides a complete, accurate forecast of the weather inside pants and how sweaty that forecast is. The free\u00a0Scale of Sultry<\/a>, a web-based weather calculator that uses temperature, humidity, solar exposure and fabric-drying characteristics to forecast how conducive current conditions are to visible perspiration and the dreaded swamp butt.<\/p>\n Travelers can consult the\u00a0Scale of Sultry<\/a>\u00a0before heading to the beach, golf course, campground, amusement park or other grown-up summer destination.<\/p>\n \u00a0SwampButt Underwear<\/a>\u00a0produces moisture-managing men\u2019s underwear intended for hot weather, outdoor activity, travel and other situations in which ordinary underwear can become uncomfortably damp.<\/p>\n HOW TO OBSERVE GROWN-UP SUMMER<\/p>\n SwampButt Underwear<\/a>\u00a0recommends:<\/p>\n Visiting beaches and waterfront destinations after the peak family-vacation period.Planning weekday visits when attractions are open and crowds lighter.Taking advantage of late-summer festivals, concerts and food-and-wine events.Scheduling golf, tennis, hiking and other strenuous activities during cooler morning or evening hours.Checking operating calendars because some seasonal attractions adopt reduced hours after mid-August.Monitoring local weather and heat advisories before outdoor activities.Carrying water, sunscreen and a change of clothes.Wearing lightweight, moisture-managing clothing suitable for the heat.<\/p>\n \u201cReduced hours do not mean reduced fun,\u201d Heraldson said. \u201cThey simply mean you should check the website before driving three hours in flip-flops.\u201d<\/p>\n For adults no longer tethered to a school calendar\u2014or fortunate enough never to have been tethered to one\u2014the opening of school is not the end of summer. It is the moment summer becomes quieter, less crowded and considerably more adult. \u201cLet the children have their pencils, notebooks and color-coded folders,\u201d Heraldson said. \u201cThe rest of us still have several perfectly good weeks of sunshine to misuse.\u201d<\/p>\n When asked about adults who were school teachers, coaches and\/or administrators not able to participate in \u2018grown up summer\u2019 Heraldson replied, \u201c the rest of us should not feel badly or have sympathy for those who made such poor career choices, especially when the pool is open.\u201d<\/p>\n ABOUT SWAMPBUTT UNDERWEAR<\/p>\n SwampButt Underwear is a Texas-based men\u2019s underwear brand created to help men remain more comfortable during hot, humid weather and strenuous activity. Its moisture-managing underwear is designed for work, travel, exercise, outdoor recreation and everyday life in places where perspiration is not merely possible but practically guaranteed. For more information about SwampButt Underwear or the Scale of Sultry, visit\u00a0https:\/\/swampbutt.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"Once more unto the inbox, friends. 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