{"id":417131,"date":"2026-08-26T10:48:08","date_gmt":"2026-08-26T10:48:08","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-tx\/417131\/"},"modified":"2026-08-26T10:48:08","modified_gmt":"2026-08-26T10:48:08","slug":"austins-new-4000-capacity-music-venue-on-riverside-has-a-name","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-tx\/417131\/","title":{"rendered":"Austin\u2019s new 4,000-capacity music venue on Riverside has a name"},"content":{"rendered":"<p>AEG Presents is naming its\u00a0<a href=\"https:\/\/www.statesman.com\/business\/real-estate\/article\/east-riverside-venue-housing-21299351.php\" data-link=\"native\" class=\"\" rel=\"nofollow noopener\" target=\"_blank\">upcoming music venue on Riverside Drive<\/a> \u201cUnited Heritage Hall\u201d through a partnership with United Heritage Credit Union. Construction is ongoing at the 4,000-capacity live music venue, which is slated to open in spring 2027.<\/p>\n<p>\u201cFrom day one, (UHCU) believed in our vision of a venue that marries Austin\u2019s rich musical legacy with the next chapter of its live music story,\u201d Robin Phillips, Southwest region vice president of AEG Presents, said in a news release. \u201cUnited Heritage Hall is the culmination of our team\u2019s tireless work anchored by an unwavering belief that this city deserves another truly iconic room.\u201d<\/p>\n<p>AEG Presents is also set to lease the space currently occupied by Emo\u2019s at 2015 E. Riverside Dr. The company will transform the building, located just down the street from United Heritage Hall, into a <a href=\"https:\/\/www.statesman.com\/entertainment\/music\/article\/emos-austin-aeg-presents-takeover-22287755.php\" data-link=\"native\" class=\"\" rel=\"nofollow noopener\" target=\"_blank\">new music venue starting in January 2027<\/a>.<\/p>\n<p>AEG Presents, a subsidiary of Anschutz Entertainment Group, is the second-largest concert promoter in the U.S., after Live Nation. Emo&#8217;s is one of three Austin music venues owned by Live Nation, which has announced plans to move the club downtown.\u00a0<\/p>\n<p>\u201cAnytime you add a new place to play, you tap into the people that call Austin home and make their livelihood in and around music here. It\u2019s another space for there to be opportunity for all of those folks, and we welcome that,\u201d Shawn Trell, executive vice president and chief operations officer of AEG Presents, told the American-Statesman last year. \u201c(The new venue) will have its place in an already robust music ecosystem here.\u201d<\/p>\n<p>The building\u2019s design is influenced by 1920s Art Deco style and midcentury architecture. It will feature state-of-the-art sound and lighting, downtown views, premium hospitality, luxury suites, VIP seating and more.<\/p>\n<p>\u201cWe\u2019re going to really focus on genres that are underserved. I want to book a lot of Latin talent here because 35% of the population in Austin is Latino and we want to represent that with our bookings,\u201d Phillips told the Statesman last year. \u201cThe venues that are already here are important to the Austin music scene, and this venue is going to complement and grow it. I want to bring more Latin talent, more hip-hop and more things Austin doesn\u2019t see every weekend.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"AEG Presents is naming its\u00a0upcoming music venue on Riverside Drive \u201cUnited Heritage Hall\u201d through a partnership with United&hellip;\n","protected":false},"author":2,"featured_media":417132,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[132,134,133],"class_list":["post-417131","post","type-post","status-publish","format-standard","has-post-thumbnail","category-austin","tag-austin","tag-austin-headlines","tag-austin-news"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts\/417131","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/comments?post=417131"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts\/417131\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/media\/417132"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/media?parent=417131"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/categories?post=417131"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/tags?post=417131"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}