{"id":417307,"date":"2026-08-26T14:48:09","date_gmt":"2026-08-26T14:48:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-tx\/417307\/"},"modified":"2026-08-26T14:48:09","modified_gmt":"2026-08-26T14:48:09","slug":"texas-shoppers-are-buzzing-about-this-so-called-secret-h-e-b","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-tx\/417307\/","title":{"rendered":"Texas shoppers are buzzing about this so-called \u2018secret H-E-B’"},"content":{"rendered":"

A\u00a0“secret H-E-B”<\/a> in Texas? Let’s put on our myth-busting hats, y’all.<\/p>\n

Last month, an Austin subreddit post gained traction<\/a> after a user posted about a “little path through the woods” that led to an H-E-B store<\/a>, writing: “Decided to check it out and it lead to a whole giant HEB!! I’ve lived here since ’94 and never knew it existed!”<\/p>\n

The post garnered hundreds of upvotes and comments, as commenters both praised the grocery store location but also, let’s just say, got a little tongue-in-cheek about the pseudo discovery.<\/p>\n

“It’s wild how this HEB is only accessible through the woods,” @tiMartyn wrote, with @good_split_3749 quipping: “Shhh! No you didn’t, you’re hallucinating. That doesn’t exist.”<\/p>\n

The “secret H-E-B” in question is the San Antonio-based grocer’s Far West H-E-B,<\/a> located at 7025 Village Center Drive, Austin, TX 78731. Nestled in the Northwest Hills neighborhood, the area has a prominent Jewish population, with the store offering kosher items<\/a> within its bakery, meat and deli sections.<\/p>\n

As for the trail? MySA took a little trek up north to see it for ourselves. The tiny slope is more of a glorified plot of land than a trail, and if you value your intact ACL the way I do? You’ll probably not want to attempt it, even with the hand rope attached.<\/p>\n

\"A<\/p>\n

A slope leading to the “hidden H-E-B” off Far West Boulevard in Austin. (Kelsey Thompson\/MySA)<\/p>\n

The slope also leads up to a condominium complex, so it’s not exactly open to the public to go on a 30-second hike to and from.\u00a0<\/p>\n

If you want to check out the store yourself and dabble in its kosher-friendly goods? There’s a full parking lot waiting to welcome you with open arms – no hiking boots necessary.<\/p>\n

Sign up for Afternoon Headlines, MySA’s free newsletter bringing you San Antonio’s top stories of the day.<\/a><\/p>\n

This article originally published at Texas shoppers are buzzing about this so-called ‘secret H-E-B’<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"A\u00a0“secret H-E-B” in Texas? Let’s put on our myth-busting hats, y’all. Last month, an Austin subreddit post gained…\n","protected":false},"author":2,"featured_media":417308,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[132,134,133,27],"class_list":["post-417307","post","type-post","status-publish","format-standard","has-post-thumbnail","category-austin","tag-austin","tag-austin-headlines","tag-austin-news","tag-texas"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts\/417307","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/comments?post=417307"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts\/417307\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/media\/417308"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/media?parent=417307"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/categories?post=417307"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/tags?post=417307"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}