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Dallas Cowboys quarterback Dak Prescott dons an H-E-B shirt at the announcement Tuesday evening that\u00a0H-E-B is now the team\u2019s exclusive grocer and pharmacy. The event was held at the Star, the Dallas Cowboys\u2019 headquarters and practice facility.<\/p>\n
H-E-B<\/p>\n
Texas just got a new power couple.<\/p>\n
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H-E-B<\/a> and the Dallas Cowboys<\/a>, two of the Lone Star State\u2019s most popular brands, are teaming up. This season, the San Antonio-based grocer will become the NFL team\u2019s exclusive grocer and pharmacy through a multiyear partnership.\u00a0<\/p>\n Article continues below this ad<\/p>\n The collaboration will include\u00a0ticket and merchandise giveaways, in-store and in-game activations, tailgating and pop-up events, and community outreach opportunities.<\/p>\n This isn\u2019t the grocer\u2019s first rodeo in the world of sports.\u00a0H-E-B has been an official partner of the San Antonio Spurs<\/a> since 2004.<\/p>\n MORE H-E-B NEWS:\u00a0H-E-B starts $15.6 million renovation of Las Palmas store on San Antonio\u2019s West Side<\/a><\/p>\n Fan giveaways and charitable donations<\/p>\n At every Cowboys home game, the grocer will sponsor a family-friendly tailgate on the East Plaza of AT&T Stadium, featuring food samples, games, face painting, photo opportunities and giveaways. A \u201cTailgater of the Game\u201d contest will award Cowboys\u2019 biggest fans prizes such as a jersey, sideline passes, premium seats and a $500 H-E-B gift card. Tailgaters at the stadium will be judged for their H-E-B and Cowboys spirit, and winners will be honored in H-E-B\u2019s Hall of Flame.<\/p>\n Article continues below this ad<\/p>\n Stephen Butt, left, H-E-B\u2019s president of shareholder relations and a board member, and Scott Mitchell, center, H-E-B chief commercial and digital officer, attend Tuesday\u2019s announcement of H-E-B\u2019s partnership with the Dallas Cowboys. The announcement was made at the Star, the Dallas Cowboys\u2019 headquarters and practice facility.<\/p>\n H-E-B H-E-B is now the Dallas Cowboys\u2019 exclusive grocer and pharmacy through a multiyear partnership announced Tuesday evening at the Star, the Dallas Cowboys\u2019 headquarters and practice facility.<\/p>\n H-E-B<\/p>\n Throughout the football season, select stores will offer Cowboys-themed displays, limited-edition merchandise and surprise ticket and merchandise giveaways.<\/p>\n San Antonio Express News Logo<\/p>\n Make us a Preferred Source on Google to see more of us when you search.<\/p>\n <\/p>\n Add Preferred Source<\/p>\n <\/a><\/p>\n \u201cH-E-B has built real connections by supporting and celebrating their communities, and we\u2019re proud to welcome them to the Dallas Cowboys family,\u201d said Charlotte Jones, chief brand officer and co-owner for the Cowboys. \u201cThis special partnership gives us another incredible opportunity to engage our fans in fun ways, enhance the\u00a0gameday experience, and create meaningful impact for those in need.\u201d<\/p>\n Article continues below this ad<\/p>\n In honor of the collaboration, H-E-B donated $500,000 to 10 Dallas\u2013Fort Worth nonprofits and will give the Salvation Army $1,000 for every Cowboys regular-season sack, up to $50,000. The organizations will collaborate on school-supply drives, youth camps, holiday events and football clinics.<\/p>\n In honor of its partnership with the Dallas Cowboys,\u00a0H\u2011E\u2011B donated $500,000 to 10 nonprofits in the Dallas-Fort Worth area.<\/p>\n H-E-B<\/p>\n READ MORE:\u00a0South Dallas resident launches campaign pushing for more H-E-B locations<\/a><\/p>\n \u201cWe are thrilled to bring together two iconic Texas brands and look forward to entertaining and supporting our customers,\u201d said Juan-Carlos R\u00fcck, H\u2011E\u2011B\u2019s executive vice president of its North West food\/drug operations and real estate. \u201cAt H\u2011E\u2011B, we are passionate about taking care of Texans, and we\u2019re proud to celebrate this announcement by giving to incredible nonprofit organizations that work year-round to help those in need.\u201d<\/p>\n Article continues below this ad<\/p>\n Star-studded commercials<\/p>\n Upcoming H-E-B commercials and billboards in\u00a0Dallas-Fort Worth\u00a0and select cities in Central and South Texas will feature a lineup of Cowboys star players, including\u00a0Dak Prescott, Brandon Aubrey, Caleb Downs and\u00a0DeMarvion Overshown.<\/p>\n The Dallas Cowboys Cheerleaders perform at Tuesday evening\u2019s announcement at the Star, the Dallas Cowboys\u2019 headquarters and practice facility.<\/p>\n H-E-B<\/p>\n One commercial will star Cowboys quarterback\u00a0Prescott, linebacker\u00a0Overshown and kicker Aubrey reacting to the official partnership with\u00a0H-E-B snacks. Another, featuring head coach Brian Schottenheimer and rookie Caleb Downs, jokes about rival Philadelphia Eagles when Downs pulls out H-E-B\u2019s Meal Simple Philly Cheesesteak Egg Rolls.<\/p>\n Article continues below this ad<\/p>\n Others center around Prescott stuffing his shoulder pads with H-E-B butter tortillas, an on-field performance featuring the Dallas Cowboys Cheerleaders and the H-E-B dance crew, as well as Aubrey and Prescott mistakenly inviting a spot kicker to \u201ckick it\u201d with some H-E-B Creamy Creations.<\/p>\n RELATED:\u00a0H-E-B is poised to take over another Texas city. Here\u2019s where.<\/a><\/p>\n Dallas\u2019 first H-E-B<\/p>\n The partnership coincides with\u00a0H-E-B\u2019s continued expansion across North Texas.<\/p>\n Article continues below this ad<\/p>\n The grocer first introduced its Central Market brand to the area in 2001 and grew across Dallas, Plano, Southlake and Fort Worth. A new 60,000-square-foot Central Market is set to open\u00a0at the corner of Lemmon and McKinney avenues in Uptown Dallas.<\/p>\n H-E-B has\u00a0opened stores in Allen, Alliance, Forney, Frisco, Irving, Mansfield, McKinney, Melissa, Mid-Cities, Murphy,\u00a0Plano, Prosper and Rockwall. It\u2019s also announced plans for stores in Carrollton, Denton and \u00a0Walsh Ranch. The grocer plans to build its first store in Dallas proper<\/a> on land it owns at Hillcrest Road and LBJ Freeway.\u00a0<\/p>\n The San Antonio-based retailer also has opened two Joe V\u2019s Smart Shops in Dallas and one in Irving, with plans to open a fourth location in Garland.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"Dallas Cowboys quarterback Dak Prescott dons an H-E-B shirt at the announcement Tuesday evening that\u00a0H-E-B is now the…\n","protected":false},"author":2,"featured_media":417566,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[933,102,104,103],"class_list":["post-417565","post","type-post","status-publish","format-standard","has-post-thumbnail","category-dallas","tag-austinlatest","tag-dallas","tag-dallas-headlines","tag-dallas-news"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts\/417565","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/comments?post=417565"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts\/417565\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/media\/417566"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/media?parent=417565"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/categories?post=417565"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/tags?post=417565"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}<\/p>\n
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