Two iconic Texas brands have come together as one.<\/p>\n
H-E-B recently announced a new partnership with the Dallas Cowboys, making them the \u201cexclusive grocery and pharmacy partner\u201d of America\u2019s Team, according to News4SA<\/a>.<\/p>\n The partnership will include ticket and merchandise giveaways, special events at H-E-B stores, game-day activities and a series of commercials featuring Cowboys players.<\/p>\n Cowboys-themed merchandise will be available at H-E-B stores across North Texas, and customers are encouraged to wear Cowboys gear while shopping for a chance to win \u201csurprise tickets and merch giveaways throughout the season,\u201d H-E-B said.<\/p>\n H-E-B will also be at every Cowboys home game as the presenting sponsor of the H-E-B Family Tailgate on the East Plaza of AT&T Stadium.<\/p>\n H-E-B currently has stores in Allen, Frisco, Irving, Mansfield, McKinney, Plano, Prosper and Rockwall. More stores are planned in Carrollton and Denton, and H-E-B also owns land at Hillcrest Road and LBJ Freeway, where it plans to build its first namesake store within Dallas city limits.<\/p>\n LISTEN <\/a>on the Audacy App
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