{"id":418800,"date":"2026-08-28T02:02:09","date_gmt":"2026-08-28T02:02:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-tx\/418800\/"},"modified":"2026-08-28T02:02:09","modified_gmt":"2026-08-28T02:02:09","slug":"new-braunfels-tourism-generated-1-3b-last-year-chamber-report-finds","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-tx\/418800\/","title":{"rendered":"New Braunfels tourism generated $1.3B last year, chamber report finds"},"content":{"rendered":"<p>New Braunfels\u2019 reputation as a tourism destination is translating into big business, with a new economic impact report showing the city\u2019s hospitality industry generated $1.3 billion in revenue last year.<\/p>\n<p>Tanya Pence of the New Braunfels Visitors Bureau said the $1.3 billion total marks a 14% increase over the past three years. \u201cWe expect it to keep growing. I mean, we\u2019re excited for it too,\u201d Pence said.<\/p>\n<p>Pence also pointed to major projects expected to add to that growth as they reach completion, including the Faust Hotel, a SpringHill Suites off Interstate 35, and the Dittlinger Mill \u201cpearl like\u201d development. The continued expansion is expected to boost revenue for the city and strengthen New Braunfels\u2019 standing as a premier destination.<\/p>\n<p>Pence said tourism is also a major driver of employment in the area. \u201cThe hospitality industry employs&#8230;about a third, of our jobs here in New Braunfels&#8230;It\u2019s a vital part of our infrastructure here,\u201d she said.<\/p>\n<p>Local hotel operators say they are already seeing the impact. Kelsey Stoffel, manager of the Petite Cowboy Hotel, said, \u201cIt was an incredibly successful summer for us.\u201d She said continued investment in redevelopment and hospitality properties has increased traffic in the area.<\/p>\n<p>\u201cThere\u2019s so much potential in New Braunfels,\u201d Stoffel said. \u201cWe want to keep bringing people from the outside and show them how amazing New Braunfels is.\u201d<\/p>\n<p>While summer remains the peak season, Pence said the goal is to make New Braunfels a destination for all four seasons.<\/p>\n","protected":false},"excerpt":{"rendered":"New Braunfels\u2019 reputation as a tourism destination is translating into big business, with a new economic impact report&hellip;\n","protected":false},"author":2,"featured_media":418801,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[82,84,83],"class_list":["post-418800","post","type-post","status-publish","format-standard","has-post-thumbnail","category-san-antonio","tag-san-antonio","tag-san-antonio-headlines","tag-san-antonio-news"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts\/418800","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/comments?post=418800"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts\/418800\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/media\/418801"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/media?parent=418800"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/categories?post=418800"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/tags?post=418800"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}