{"id":419029,"date":"2026-08-28T07:42:18","date_gmt":"2026-08-28T07:42:18","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-tx\/419029\/"},"modified":"2026-08-28T07:42:18","modified_gmt":"2026-08-28T07:42:18","slug":"good-good-steps-away-as-title-sponsor-of-fall-pga-tour-event-big-break-season-canceled","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-tx\/419029\/","title":{"rendered":"Good Good steps away as title sponsor of fall PGA Tour event; Big Break season canceled"},"content":{"rendered":"

The fallout from Good Good\u2019s objectionable driver ad<\/a> continued Thursday with ended sponsorships and the cancellation of an upcoming television series.<\/p>\n

A day after Golf Galaxy and its parent company, Dick\u2019s Sporting Goods, began pulling Good Good-branded merchandise from its website and store shelves, Callaway Golf, which approved and reposted the video promoting the Quantum Good Good driver, severed ties with the golf YouTube brand of over 2 million subscribers.<\/p>\n

Then later Thursday, Good Good announced it would be stepping away as title sponsor of the Good Good Championship, a new PGA Tour fall event to be played Nov. 12-15 in Austin, Texas.<\/p>\n

And Golf Channel, another Good Good partner, permanently scrapped the airing of the debut season for its Big Break reboot, Big Break x Good Good, the golf reality series that featured several Good Good members.<\/p>\n

\u201cAfter thoughtful discussions with the PGA Tour and careful reflection, we have decided to step away as sponsor of the tour event in Austin this fall,\u201d Good Good said in a statement. \u201cWe recognize that we have work to do as an organization, and our focus right now is on our team, our culture and ensuring we learn from this situation. We are grateful for our relationship with the PGA Tour and appreciate their partnership over the years. We remain committed to earning back trust, and we hope to work together again in the future.\u201d<\/p>\n

The PGA Tour called this \u201cGood Good Golf\u2019s decision,\u201d adding in its own statement: \u201cWe agree with their decision to use this time to focus on their organization and the work ahead. The PGA Tour believes in golf\u2019s ability to bring people together and create a welcoming environment for all.\u201d<\/p>\n

The tournament, now shown as the Austin Championship on the Tour\u2019s website, will continue as scheduled with an announcement on a replacement title sponsor at a later time.<\/p>\n

\u201cI think what we saw was concerning, [and] is clearly not aligned with PGA Tour values,\u201d PGA Tour CEO Brian Rolapp said on Tuesday. \u201cWe take it very seriously. I think their initial response was disappointing. It was a bit defensive and late. But I think the responses are getting better.\u201d<\/p>\n

The winner of Big Break x Good Good was supposed to receive a sponsor exemption to compete in the Austin event. Golf Channel had previously postponed the premiere of the series, originally scheduled for this past Tuesday night, one week later.<\/p>\n

\u201cFollowing recent developments involving Good Good, and including the fact that the intended outcome of the series can no longer be fulfilled, Golf Channel will not be able to complete this season of Big Break as planned,\u201d Golf Channel said in a statement. \u201cWhile we are disappointed for the 12 competitors, our production team that worked tirelessly on the season, and the show\u2019s passionate fans, we look forward to Big Break\u2019s return to Golf Channel in 2027.\u201d<\/p>\n

The 60-second ad, which has since been taken down after being posted to Good Good\u2019s social channels on Friday, depicted one of Good Good\u2019s members knocking down a female member reaching for his golf bag and then standing over her, saying, \u201cDo not touch my new driver.\u201d<\/p>\n

On Saturday afternoon, nearly 24 hours after the release of the video, Good Good posted an apology graphic to social media:<\/p>\n

\u201cWe posted a video to our channels that ultimately depicted actions that are not aligned with our values as a brand,\u201d the statement read. \u201cWe have since taken that content down and sincerely apologize. Good Good has always stood for making the game of golf more inclusive to all, and we will continue to ensure that is our mission moving forward.\u201d<\/p>\n

Good Good\u2019s CEO Matt Kendrick, in an internal staff memo, later pledged all proceeds from sales of the driver to \u201can organization supporting women in our local community.\u201d<\/p>\n

However, Callaway has since pulled the driver from its website.<\/p>\n

Callaway also apologized for its role in the video, saying its \u201ccontent review process was not comprehensive enough\u201d and it has \u201ctaken appropriate internal corrective actions and significantly strengthened our approval procedures to help ensure this does not happen again.\u201d Callaway then committed $1 million to \u201csupport organizations working to prevent violence against women, provide resources to survivors, and advance education and awareness efforts.\u201d<\/p>\n

\u201cOver the last several days, we have listened and reflected deeply on the hurt and disappointment caused by the video we reposted,\u201d Callaway\u2019s statement read. \u201cWe heard from individuals who shared personal experiences related to violence against women, and their stories were powerful reminders that this issue touches the lives of far too many people. Unequivocally, violence against women is unacceptable and should never be trivialized, normalized, or used as entertainment. \u2026 These actions do not undo the harm caused or excuse our role in it. We sincerely apologize to everyone who was hurt, disappointed, or offended by this incident.<\/p>\n

\u201cOne of Callaway Golf\u2019s core values is to be a positive influence, both in the game of golf and in our communities. We are further strengthening our commitment to these initiatives, and this will be an ongoing focus in our company. We are committed to learning from this incident and helping ensure that golf is a place where everyone feels respected, valued, and welcome.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"The fallout from Good Good\u2019s objectionable driver ad continued Thursday with ended sponsorships and the cancellation of an…\n","protected":false},"author":2,"featured_media":419030,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[132,134,133],"class_list":["post-419029","post","type-post","status-publish","format-standard","has-post-thumbnail","category-austin","tag-austin","tag-austin-headlines","tag-austin-news"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts\/419029","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/comments?post=419029"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts\/419029\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/media\/419030"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/media?parent=419029"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/categories?post=419029"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/tags?post=419029"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}