LUBBOCK, Texas (KCBD) – For many Texas Tech fans, game day isn\u2019t complete without a stop at Slaton Bakery, where sweet treats have become part of cherished family traditions.<\/p>\n
Chief Cookie Officer Chad Wilson says being included in fans\u2019 game day rituals is both humbling and rewarding.<\/p>\n
\u201cIt\u2019s also kind of humbling that they include us in their road trips to come to the game being a part of their family tradition of taking goodies to see the tailgate or hotel rooms or whatever it\u2019s really an honor,\u201d Wilson said.<\/p>\n
The bakery\u2019s popular Guns Up donuts sold out before 11 a.m. Friday, leaving some fans disappointed. But Wilson assures customers there are plenty of other Red Raider-themed options available.<\/p>\n
\u201cWe sold out of donuts so quick today we have a lot of other items that they\u2019re excited to see,\u201d Wilson said. \u201cWe have our red and white thumb prints, petit fours, iced cookies with Tech logos. There\u2019s still plenty to get even if we are out of the guns up donuts.\u201d<\/p>\n
Game weekends keep the entire staff busy, with Wilson admitting sleep becomes optional during these high-demand periods.<\/p>\n
\u201cSleep is on the agenda but I don\u2019t know if it\u2019s going to happen,\u201d he said. \u201cWe have to take advantage of the opportunity while it\u2019s here. We want to make sure all our goodies for our customers.\u201d<\/p>\n
As a Texas Tech graduate himself, Wilson finds energy in seeing fans\u2019 excitement over the bakery\u2019s creations.<\/p>\n
Since opening in 1923, Slaton Bakery has been woven into countless game day memories. This weekend, they continue that century-long tradition of making football weekends a little sweeter for Red Raider nation.<\/p>\n
Copyright 2025 KCBD. All rights reserved.<\/p>\n","protected":false},"excerpt":{"rendered":"LUBBOCK, Texas (KCBD) – For many Texas Tech fans, game day isn\u2019t complete without a stop at Slaton…\n","protected":false},"author":2,"featured_media":42107,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[168,170,169],"class_list":["post-42106","post","type-post","status-publish","format-standard","has-post-thumbnail","category-lubbock","tag-lubbock","tag-lubbock-headlines","tag-lubbock-news"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts\/42106","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/comments?post=42106"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts\/42106\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/media\/42107"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/media?parent=42106"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/categories?post=42106"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/tags?post=42106"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}