{"id":423429,"date":"2026-09-02T01:14:50","date_gmt":"2026-09-02T01:14:50","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-tx\/423429\/"},"modified":"2026-09-02T01:14:50","modified_gmt":"2026-09-02T01:14:50","slug":"fc-dallas-to-debut-reimagined-east-side-at-toyota-stadium","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-tx\/423429\/","title":{"rendered":"FC Dallas to debut reimagined East Side at Toyota Stadium"},"content":{"rendered":"

FC Dallas will return home to Toyota Stadium to a \u201cdramatically reimagined East Side — an ambitious renovation<\/a> that reshapes both the physical space and the atmosphere of the matchday experience,\u201d according to Abraham Nudelstejer of the DALLAS MORNING NEWS. The centerpiece of this transformation<\/a> is the new East Side Club, a 12,000\u2011square\u2011foot premium space \u201cdesigned to elevate fan enjoyment beyond the 90 minutes on the pitch.\u201d Outside the club, fans will \u201cfind 1,800 brand\u2011new red seats with soft\u2011fabric backs, replacing older seating.\u201d Most of these seats are \u201creserved for season\u2011ticket holders, but there are still spots available\u201d for Saturday\u2019s match. Prices \u201cfluctuate based on supply and demand, reflecting the premium nature of the renovated area.\u201d The roof over the East Side is now fully completed, and from it hangs a modern sound system \u201cdesigned to enhance the stadium\u2019s acoustics.\u201d The old lighting towers — once a \u201cdefining feature\u201d — have been \u201cremoved and replaced with a state\u2011of\u2011the\u2011art illumination system.” FC Dallas CFO Jimmy Smith noted that the Dallas\u2011Fort Worth sports market \u201cis competitive,\u201d with other teams \u201coffering high\u2011end venues and immersive experiences.” Nudelstejer wrote fans will also encounter a \u201crevamped culinary lineup\u201d at the renovated concession stands. The East Side Club and the broader stadium upgrades are part of a full\u2011venue renovation \u201cscheduled for completion in early 2028.\u201d The initial cost of the project was $183M, but FC Dallas President Dan Hunt said that the \u201ctotal is now \u2018well north of 215,000,220 million\u2019\u201d (DALLAS MORNING NEWS, 8\/31<\/a>).<\/p>\n","protected":false},"excerpt":{"rendered":"FC Dallas will return home to Toyota Stadium to a \u201cdramatically reimagined East Side — an ambitious renovation…\n","protected":false},"author":2,"featured_media":423430,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[102,104,103,136,731],"class_list":["post-423429","post","type-post","status-publish","format-standard","has-post-thumbnail","category-dallas","tag-dallas","tag-dallas-headlines","tag-dallas-news","tag-mls","tag-soccer"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts\/423429","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/comments?post=423429"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts\/423429\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/media\/423430"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/media?parent=423429"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/categories?post=423429"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/tags?post=423429"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}