LUBBOCK, Texas (KCBD) – The following is a press release from UMB Bank:<\/p>\n
UMB Bank,\u202fn.a., a subsidiary of\u202fUMB Financial Corporation\u202f(Nasdaq: UMBF) is pleased to announce that Eddie Broussard will lead UMB\u2019s West Texas region as market president, which includes Lubbock, Abilene, Amarillo, Midland, Odessa and San Angelo.<\/p>\n
\u201cI\u2019m honored to continue building on UMB\u2019s strong foundation in Texas,\u201d said Broussard. \u201cGrowing up in Lockney and graduating from Texas Tech, my roots in West Texas run deep, and I\u2019m thrilled to lead this active and growing region. I look forward to deepening our relationships, supporting local businesses and building upon our momentum with our talented and experienced West Texas team.\u201d<\/p>\n
In his expanded role, Broussard is responsible for driving the overall business and direction of UMB in the market. Broussard brings more than 42 years of banking and financial services experience with a proven track record of delivering business growth. Since joining UMB in 2022, Broussard has played an instrumental role in the Dallas-Fort Worth leadership team that has delivered outstanding growth in Texas.<\/p>\n
\u201cEddie is a proven leader with a vast knowledge of UMB\u2019s business, footprint and market dynamics in West Texas,\u201d said Michael Garner, UMB regional president overseeing Texas and Oklahoma. \u201cEddie will continue to support the bank\u2019s growth and engage customers and businesses in the community alongside a well-established local team already on the ground. Eddie\u2019s leadership and expertise, paired with his West Texas upbringing and local ties, are an incredible asset, and I\u2019m excited to see all that the team will accomplish.\u201d<\/p>\n
UMB expanded into West Texas in 2025 when the bank completed its acquisition of Heartland Financial (HTLF), which was operating in West Texas as First Bank & Trust. The region includes 17 branches and more than 200 associates.<\/p>\n
Before joining UMB, Broussard spent nine years as president of a Dallas-Fort Worth-based bank and has worked as chief operating officer and chief financial officer at two privately held companies. Eddie earned his Bachelor of Business Administration in finance from Texas Tech University in Lubbock, Texas. Deeply engaged in the Fort Worth community, Broussard has served in numerous leadership roles across a broad range of civic and cultural organizations, including Streams & Valleys, Inc., the Union Gospel Mission of Tarrant County, Downtown Fort Worth, Inc. and Bass Performance Hall. He is also superintendent of the Fort Worth Stock Show and Rodeo. In addition, Eddie is a board member emeritus of the Texas Tech University Rawls College of Business and Junior Achievement of the Chisholm Trail, reflecting his ongoing dedication to education and workforce development.<\/p>\n
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